Re: [marketing] Marketing budget process WAS:[Request for funding to go to Scale in Los Angeles]
Hi Alexandro, j...@openoffice.org wrote on 2010-01-23 17.08: Well I am not sure why one has to do with the other. I mean, is not like decision makers have to stop to make decisions while they work on a proposal. But we have 4 decision makers, I am sure delegation shouldnt be a problem. Exactly. I doubt it would make much sense this year to stop making decisions, as many important things are coming up. I have asked myself that question earlier last year where there is really no clear criteria to mention what to fund. There were ideas that could expand the concept fo funding events however they were rapidly isolated and treated like a special request rather than focusing on a policy making framework. I think at the moment this is no real problem, as all funding requests have been granted and there has been enough money left. However, I agree, we need some sort of guidelines. I'm currently drafting a document where I use this term, gudielines. We already have a policy we are bound to, the general Community Council funding policies -- everything else we set up depends on them, and I would like to have some flexibility and not more rules that restrict us. Thus, the term guidelines. Give me some more time until I can publish a first draft. Wasn't John the budget holder, or is that being change now? John and I switched roles also on the budget process, so you first have to struggle with me now. ;-) I really dont see what or wheere is the problem here, I gave Louis a good list just a few days after he request it and then he just drop the ball or went completely silent on it. I think this should be developed I don't know, only that it's on the council agenda. Ping Louis and ask him. However, the calendar would be a nice-to-have, but it is not binding for funding requests, neither does it delay the guidelines I'm drafting, so I don't think it's too urgent. However, I agree, having it would be nice. On a different note I expect much more new events to fund this year specially for NLC and others. Important question is if Marketing will be the event that funds all meetings. NLC don't have a budget and is 50% of the community. If the OOo Groups start picking up like the Scandinavian one or the North America, meetings will need to be created and funding will be needed. Again a decision would need to be made if this is a marketing, development or infrastructure spense? I think it depends on each case. Like for FOSDEM, we agreed to fund the speakers out of the development budget, and collaterals and other staff members from the marketing budget. I doubt we need strict rules here, it worked out fine in the past. Too many rules make working complicated. If we see that there are problems, we can still improvde rules and guidelines, but at the moment, I don't see any real problems, so we should focus on the actual events, not on what-might-be's. The way I see it, there are two levels of to see it, it could be a Global Marketing decision or a NLC marketing decision. For example Cebit is a very local european event that dont benefit marketing wise to OOoES for example, yet is very important to OOo DE. However OSWC and Latinoware is very important for OOoES community but not as important to the whole OOo. Again, I think it depends on each case. It's hard to distinguish between global and local events, as every event is local somehow. If it helps the cause and can be considered as marketing-relevant and helps the community marketing efforts, it can basically be funded out of our budget. I don't think that this has proven very efficient in the past because the requests have been basically the same but the questioning had vary a lot from one to the other by the bdget authorizers. To prevent this, I would consider writing down what are the basic requisit when consider a funding for traveling, and a seperate one on budgeting for events. I agree on that, indeed. A requisite will not ensure that a request gets funded, but it can help the budget holder and authorizers to process them faster. I'd also love to have something in it like for collaterals, if possible, ask for donations so these donations go back to the marketing budget. Also the funding cap are very irrelevant with reality (I think it was 300), this is great for Europe, not so great for America. Traveling cost varies widely in Europe since they have cheap budget airlines while the options are largely limited in North and South America (still not sure about Asia but my guess is that it is). Where have we applied a funding cap in the past? I only recall these from OOoCons because of the mass of requests. I think you can start by adopting the one I sent to louis and assign a space on the wiki. Feel free to do so. So, in short: I'm working on a draft for some guidelines -- but they are not more than that, guidelines. I'm against more policies, because policies make things complicated. The intended
Re: [marketing] American Library Association 2010 Annual Conference
Hi Andy I agree that we need to start having a presents at these and other like events. Yes, at somepoint we got to try and reach out to the larger corporate sponsors so this can happen. I agree, but how to incorporate it in the sign? My thought are two signs, a very large bold one for OpenOffice.org, obviously smaller and hanging away from the OOo sign, the ODF one. This way we can bring some focus to the format i.e. safe secure for long term archiving (ISO approved) and allows for Open Access for everyone forever. Regarding Kiosk and Librarians using OOo, perhaps there are opportunities to have OOo on a disk on the shelf for patrons to rent, take home and load to their computers. This concept, however might be better suited for 3rd world counties with limited Broadband and probably involves more expensive packaging? Russell On Sat, Jan 23, 2010 at 8:56 PM, Andy Brown a...@the-martin-byrd.netwrote: Hi Russell, WorldLabel.com wrote: Hi Some ideas and thoughts. Pls excuse my writing as I am dyslexic I know how that goes as I have the same problem. reusable, sign for around $51.00. I say reusable so that it can be used for, hopefully, other events during the year. Yes, we should try for the ALA conference every year or alternate year. We can also exhibit at a ALA regional event in between the national ALA conference. It would be a good idea to try and get other larger sponsors to help with this effort. Showing face consistently at these exhibits can only help show that we are really around and serious. One hit might not have much impact. I agree that we need to start having a presents at these and other like events. Some signage for ODF would also be good. I think Louis is correct, ODF is a tactical tool to help OOo get adopted. A display showing the success of ODF adoption in other countries including OOo and/or a presentation I think would be beneficial. In fact, it might surprise many to see just how wide spread the adoption of ODF is and hence make our effort more convincing. I agree, but how to incorporate it in the sign? Open Access is a popular movement amongst many Librarians and getting stronger. It is obvious that the dominant Office Suite restricts Open Access. This might be one point/theme we would want to put emphasis on. I have just mailed out 30 disk to a university in PA for an Open Source panel discussion that is planed for next month. I hope to be able get the poc there to help develop some marketing ideas for other such groups. In general, I believe we would have better success pitching the adoption of OOo at the conference to poorer rural libraries that visit the booth, than large ones with huge IT teams i.e. NY Public library I believe your right and that is who we need to reach. Andy - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
WorldLabel.com wrote: Yes, at somepoint we got to try and reach out to the larger corporate sponsors so this can happen. Are there any contacts with companies that support or maintain or train Evergreen, Koha or Greenstone? Those are FOSS integrated library systems. It would makes sense to try to work together with them especially. /Lars - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
Lars Nooden wrote: WorldLabel.com wrote: Yes, at somepoint we got to try and reach out to the larger corporate sponsors so this can happen. Are there any contacts with companies that support or maintain or train Evergreen, Koha or Greenstone? Those are FOSS integrated library systems. It would makes sense to try to work together with them especially. /Lars Hi Lars, Equinox is listed as having a booth at the expo. http://www.esilibrary.com/esi/ (Evergreen, FOSS cataloging software) That is only direct knowledge I have. Drew
Re: [marketing] American Library Association 2010 Annual Conference
WorldLabel.com wrote: Open Access is a popular movement amongst many Librarians and getting stronger. It is obvious that the dominant Office Suite restricts Open Access. This might be one point/theme we would want to put emphasis on. Or that OOo and ODF enable OpenAccess. The written material produced by University faculty is the university's most valuable and most expensive asset and open formats extend the lifespan of those assets, thus . Even if the new competitor to ODF were open, an 8000 page specification with virtually zero re-use of existing standards is in practice unimplementable. Seeing as the proponent of that competing specification can't even implement it, it can be dismissed and those floating it as an option can be dismissed either as unserious or unknowledgeable or both -- albeit in a more diplomatic manner. /Lars - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
WorldLabel.com wrote: In general, I believe we would have better success pitching the adoption of OOo at the conference to poorer rural libraries that visit the booth, than large ones with huge IT teams i.e. NY Public library The larger urban libraries would probably benefit most from OOo. I've seen some that are still running Windows and have no IT staff to speak of anymore, though salaries are still consumed under that line item. Live CDs and LTSP would be of great advantages to public libraries. An increasing number of public libraries and public schools around the world use LTSP. There is a very large LTSP community in the US and since in many districts the public libraries are in the same administrative or budgetary unit. /Lars - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
Yes Lars... thank you for summarizing smile. Thanks also to those who expressed appreciation for my participation on this list. It makes me very happy to know that my thinking is useful and beneficial. I chose to get involved with OOo because I have long been a proponent of Open Source 'philosophical' standards regarding community self-governance, open process, and collaborative flexibility and it brings me great personal pleasure to see those ideals actualized in conversations and actions here. About printed materials, a 'showcard' is the one piece of literature that I see as essential. This handout is 8.5x3.6, printed on medium-weight cardstock. Given 'no bleed' in the design layout, three handouts are printed on one sheet of 8.5x11 cardstock (which is highly cost-effective). One side is 'graphically intense' and the other is 'information oriented'. The graphic side should 'ask' (not answer) a question... so as to stimulate curiosity in the mind of the person who sees the showcard laying on a table or desk. The information side should concisely enumerate the features, advantages, and benefits (FAB) of the product, program, business or organziation and (this is really important) point to a website which resembles the graphic side of the card in design (in the interest of brand-recognition) and has well organized access to those materials (PDFs, other webpages, cheat-sheets, etc.) which support the FAB assertions made on the informational side of the card. Also, in context specifically of OOo (or any 'international' client), the 'curb appeal' side of the card should be graphically inclusive of all nationalities (so that this design-identity may be redundantly used to build 'brand name recognition' around the world) and the informational side of the card should be as readily translateable as possible to any language. Again, simply my take on things smile. Please feel free to adopt what is useful and leave the rest behind. ~Christine - Original Message - From: Lars Nooden larsnoo...@openoffice.org To: dev@marketing.openoffice.org Sent: Sunday, January 24, 2010 9:25 AM Subject: Re: [marketing] American Library Association 2010 Annual Conference Christine Louise Beems wrote: I strongly recommend ... If I interpret correctly ... +1 for keeping printed handouts and brochures to a minimum (or avoiding) +1 for having hands-on kiosks /Lars - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
Hello Folks, FYI - updated http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010 with final show schedule, some suggestions regarding a booth location, show media..etc. Also updated http://wiki.services.openoffice.org/wiki/Talk:US/Home/ALA-2010 During the day I'll be updating both pages - including updating the talk page with subjects from this ML thread...*PLEASE* feel free to do so yourselves @Christine, Lars, Andy - sorry, I have not had a good chance to email you directly. @Christine feel free to kick that off if you like, Lots of stuff in the last few emails from everyone to touch on; Including goals - @Lars you and others, I think have been hitting on that, particularly, with some remarks. IMO having goals more precisely enumerated is a must -again- lets try and get this moved to the wiki page(s) if we can. For the next couple of hours I'll be on task (budget, project plan) and lurking at IRC channel irc://freenode/oooregional (Football starts in 3 hours...*grin*...and a guy has to have priorities!) Otherwise, planing on dialing into tomorrows phone conference, to listen and in case there any questions on this. Thanks Drew - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
Hi Lars The written material produced by University faculty is the university's most valuable and most expensive asset. The larger urban libraries would probably benefit most from OOo. I would guess then there would be a different approach to discussing OOo and ODF to academic/Institutional libraries and the use of OOo in a public library setting? Russell On Sun, Jan 24, 2010 at 12:47 PM, Drew Jensen drewjensen.in...@gmail.comwrote: Hello Folks, FYI - updated http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010with final show schedule, some suggestions regarding a booth location, show media..etc. Also updated http://wiki.services.openoffice.org/wiki/Talk:US/Home/ALA-2010 During the day I'll be updating both pages - including updating the talk page with subjects from this ML thread...*PLEASE* feel free to do so yourselves @Christine, Lars, Andy - sorry, I have not had a good chance to email you directly. @Christine feel free to kick that off if you like, Lots of stuff in the last few emails from everyone to touch on; Including goals - @Lars you and others, I think have been hitting on that, particularly, with some remarks. IMO having goals more precisely enumerated is a must -again- lets try and get this moved to the wiki page(s) if we can. For the next couple of hours I'll be on task (budget, project plan) and lurking at IRC channel irc://freenode/oooregional (Football starts in 3 hours...*grin*...and a guy has to have priorities!) Otherwise, planing on dialing into tomorrows phone conference, to listen and in case there any questions on this. Thanks Drew - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
Hi Drew, all, Drew Jensen schrieb: Hello Folks, [...] @Christine, Lars, Andy - sorry, I have not had a good chance to email you directly. @Christine feel free to kick that off if you like, From what I read in this thread I don't like to have the organizational discussions offlist. Here we found lots of proposals and informations that fit not only other events too, but touch general marketing topics. If you don't have confident content to share I'd propose to use a marketing mailing list for organizational activities, so organizators of other events (or for a follow-up next year) could profit from your experiences. If this stuff is not relevant for the vast majority of subscribers to this list, I'd recommend to re-activate eve...@marketing.openoffice.org or establish another similar one. Best regards Bernhard - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
[marketing] OOo showcard - idea by Christine Beems
Hi all, hello Christine, I'd like to start a new thread with one of your great ideas, Christine. I'm quite sure that not everybody is able to read through the growing ALA thread that covers much more than just the organization of the ALA conf in June. Christine Louise Beems wrote: About printed materials, a 'showcard' is the one piece of literature that I see as essential. This handout is 8.5x3.6, printed on medium-weight cardstock. Given 'no bleed' in the design layout, three handouts are printed on one sheet of 8.5x11 cardstock (which is highly cost-effective). That's letter format, in Europe it should be printed on A4 (= 29,7 x 21 cm = one card 21 x 9,5 cm) One side is 'graphically intense' and the other is 'information oriented'. The graphic side should 'ask' (not answer) a question... so as to stimulate curiosity in the mind of the person who sees the showcard laying on a table or desk. Like: How open is OPEN? or OPEN and FREE, fits for me? The information side should concisely enumerate the features, advantages, and benefits (FAB) of the product, program, business or organziation and (this is really important) point to a website which resembles the graphic side of the card in design (in the interest of brand-recognition) and has well organized access to those materials (PDFs, other webpages, cheat-sheets, etc.) which support the FAB assertions made on the informational side of the card. It's not easy to concentrate the FAB of OOo on such a small card if we want the font stay readable. Therefore the link to the Internet is even more important for OpenOffice.org. Both the card and the website should follow our branding language (the consistent one we want to establish) to support the strength of the brand OpenOffice.org. Also, in context specifically of OOo (or any 'international' client), the 'curb appeal' side of the card I didn't know this expression before, but dict.leo.org helped me out [1]: If I understood i correctly, it means the first impression from the outside (like a house from the border of the pedestrian part of the street)... should be graphically inclusive of all nationalities (so that this design-identity may be redundantly used to build 'brand name recognition' around the world) and the informational side of the card should be as readily translateable as possible to any language. If you want a question on the graphical side, this must be translated too - and we know that only a minimal part of slogans are translatable. But these cards don't really need to show the same question in every case (even in one language I could imagine different showcards for different target groups). The main graphical elements should stay nevertheless. These showcards are a smaller version of OOo flyers, but because of the reduced text and the better haptic (paper should be quite thick IMHO) I prefer them over flyers like this one [2]. Best regards Bernhard [1]: http://dict.leo.org/forum/viewUnsolvedquery.php?idThread=308398idForum=2lp=endelang=de [2]: http://wiki.services.openoffice.org/wiki/File:Pamphlet_BD.pdf - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Marketing budget process WAS:[Request for funding to go to Scale in Los Angeles]
On 1/24/10, Florian Effenberger flo...@openoffice.org wrote: Hi Alexandro, j...@openoffice.org wrote on 2010-01-23 17.08: Well I am not sure why one has to do with the other. I mean, is not like decision makers have to stop to make decisions while they work on a proposal. But we have 4 decision makers, I am sure delegation shouldnt be a problem. Exactly. I doubt it would make much sense this year to stop making decisions, as many important things are coming up. I have asked myself that question earlier last year where there is really no clear criteria to mention what to fund. There were ideas that could expand the concept fo funding events however they were rapidly isolated and treated like a special request rather than focusing on a policy making framework. I think at the moment this is no real problem, as all funding requests have been granted and there has been enough money left. However, I agree, we need some sort of guidelines. I'm currently drafting a document where I use this term, gudielines. We already have a policy we are bound to, the general Community Council funding policies -- everything else we set up depends on them, and I would like to have some flexibility and not more rules that restrict us. Thus, the term guidelines. Give me some more time until I can publish a first draft. Wasn't John the budget holder, or is that being change now? John and I switched roles also on the budget process, so you first have to struggle with me now. ;-) I really dont see what or wheere is the problem here, I gave Louis a good list just a few days after he request it and then he just drop the ball or went completely silent on it. I think this should be developed I don't know, only that it's on the council agenda. Ping Louis and ask him. However, the calendar would be a nice-to-have, but it is not binding for funding requests, neither does it delay the guidelines I'm drafting, so I don't think it's too urgent. However, I agree, having it would be nice. On a different note I expect much more new events to fund this year specially for NLC and others. Important question is if Marketing will be the event that funds all meetings. NLC don't have a budget and is 50% of the community. If the OOo Groups start picking up like the Scandinavian one or the North America, meetings will need to be created and funding will be needed. Again a decision would need to be made if this is a marketing, development or infrastructure spense? I think it depends on each case. Like for FOSDEM, we agreed to fund the speakers out of the development budget, and collaterals and other staff members from the marketing budget. I doubt we need strict rules here, it worked out fine in the past. Too many rules make working complicated. If we see that there are problems, we can still improvde rules and guidelines, but at the moment, I don't see any real problems, so we should focus on the actual events, not on what-might-be's. The way I see it, there are two levels of to see it, it could be a Global Marketing decision or a NLC marketing decision. For example Cebit is a very local european event that dont benefit marketing wise to OOoES for example, yet is very important to OOo DE. However OSWC and Latinoware is very important for OOoES community but not as important to the whole OOo. Again, I think it depends on each case. It's hard to distinguish between global and local events, as every event is local somehow. If it helps the cause and can be considered as marketing-relevant and helps the community marketing efforts, it can basically be funded out of our budget. I don't think that this has proven very efficient in the past because the requests have been basically the same but the questioning had vary a lot from one to the other by the bdget authorizers. To prevent this, I would consider writing down what are the basic requisit when consider a funding for traveling, and a seperate one on budgeting for events. I agree on that, indeed. A requisite will not ensure that a request gets funded, but it can help the budget holder and authorizers to process them faster. I'd also love to have something in it like for collaterals, if possible, ask for donations so these donations go back to the marketing budget. Also the funding cap are very irrelevant with reality (I think it was 300), this is great for Europe, not so great for America. Traveling cost varies widely in Europe since they have cheap budget airlines while the options are largely limited in North and South America (still not sure about Asia but my guess is that it is). Where have we applied a funding cap in the past? I only recall these from OOoCons because of the mass of requests. I heard you saying that you were not comfortable with funding greater than 500 DLS or something similar. Yet not sure if Louis snapped 2,000 Euros for a gnome event in Asia. Then again accountability here would help a lot
Re: [marketing] Re: dial-in details for phone conference
hi all: because of time difference, i will absent tonight marketing teleconference. i expect that florian could record relevant meeting detail, plus upload audio chips later. i hope that it will be successful beginning. 2010-01-25 Xiaohong Dong System Analyst Engineering Contact Beijing Redflag Chinese 2000 Software Co., Ltd. Building No.2, Block A, Huilongsen, 18 Xihuan Nanlu Beijing Economic-Technological Development Area 100176 Beijing - P.R.China ±±Ÿ©ºìÆìÖÐÎÄ·¡ÇªÈíŒþŒŒÊõÓÐÏÞ¹«ËŸ µØÖ·£º±±Ÿ©ŸŒÃŒŒÊõ¿ª·¢Çø£šÒàׯ£©Î÷»·ÄÏ·18ºÅ»ãÁúÉA×ù¶þ²ã Óʱà/PostCode£º100176 µç»°/Tel: +86-10-51570010 ext.6183 ÓÊÏä/e-mail£º dongxiaoh...@redoffice.com http://www.RedOffice.com ·¢ŒþÈË£º Florian Effenberger ·¢ËÍʱŒä£º 2010-01-24 02:25:45 ÊÕŒþÈË£º dev ³ËÍ£º Ö÷Ì⣺ [marketing] Re: dial-in details for phone conference Hi, Hamish Bell wrote on 2010-01-23 19.13: While calling international numbers can be *very* expensive especially if the time is a Peak hour in your country, you could always use the Skype option - if you have the equipment - which is free. the Skype option is said to be not reliable with talkyoo, but give it a try. I never tried out and would be happy if it works better than I heard. We'll see on Monday. Florian - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Marketing budget process WAS:[Request for funding to go to Scale in Los Angeles]
Hi Alexandro, Alexandro Colorado wrote on 2010-01-25 06.23: Where have we applied a funding cap in the past? I only recall these from OOoCons because of the mass of requests. I heard you saying that you were not comfortable with funding greater than 500 DLS or something similar. Yet not sure if Louis snapped 2,000 Euros for a gnome event in Asia. Then again accountability here would sure, I am not comfortable of paying hunders of € for a single person, no matter who it is -- but sometimes, it is unavoidable, and this is no fixed criteria. It's just a lot of money... ;-) For Louis, I don't know from where this money came, but surely not out of the marketing budget. help a lot since we still don't have a list of past fundings reported on the wiki do we? Something similar to this: http://wiki.services.openoffice.org/wiki/Community_Council/Funding_And_Budgets/Developer So far there hasn't been any from Marketing or Infrastructure. We have an internal spreadsheet and all relevant details are available at least at bud...@council -- but we can talk about having a public page if this is desired. Also the Funding and Budget hasn't been updated for 2009 which I guess it should be out by now (1 month into 2010). Any word on this? Ask the council, it's neither my duty nor I am eligible of updating the page. :-) My feelings is that there is unspoken guidelines and policies already, they just haven't been written down and thats what I mean by creating them. We'll have a draft soon, I hope. Just give some time. Florian - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Re: dial-in details for phone conference
Hi, dongxiaohong wrote on 2010-01-25 07.10: because of time difference, i will absent tonight marketing teleconference. no problem, I understand that. i expect that florian could record relevant meeting detail, plus upload audio chips later. I'll see that we at least get written minutes online after the call. i hope that it will be successful beginning. Thanks! Florian - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
