Yes Lars... thank you for summarizing <smile>.
Thanks also to those who expressed appreciation for my participation on this
list. It makes me very happy to know that my thinking is useful and
beneficial. I chose to get involved with OOo because I have long been a
proponent of Open Source 'philosophical' standards regarding community
self-governance, open process, and collaborative flexibility and it brings
me great personal pleasure to see those ideals actualized in conversations
and actions here.
About printed materials, a 'showcard' is the one piece of literature that I
see as essential. This handout is 8.5"x3.6", printed on medium-weight
cardstock. Given 'no bleed' in the design layout, three handouts are printed
on one sheet of 8.5"x11" cardstock (which is highly cost-effective). One
side is 'graphically intense' and the other is 'information oriented'.
The graphic side should 'ask' (not answer) a question... so as to stimulate
curiosity in the mind of the person who sees the showcard laying on a table
or desk.
The information side should concisely enumerate the features, advantages,
and benefits (FAB) of the product, program, business or organziation and
(this is really important) point to a website which resembles the graphic
side of the card in design (in the interest of brand-recognition) and has
well organized access to those materials (PDFs, other webpages,
cheat-sheets, etc.) which support the FAB assertions made on the
informational side of the card.
Also, in context specifically of OOo (or any 'international' client), the
'curb appeal' side of the card should be graphically inclusive of all
nationalities (so that this design-identity may be redundantly used to build
'brand name recognition' around the world) and the informational side of the
card should be as readily translateable as possible to any language.
Again, simply my take on things <smile>. Please feel free to adopt what is
useful and leave the rest behind. ~Christine
----- Original Message -----
From: "Lars Nooden" <larsnoo...@openoffice.org>
To: <dev@marketing.openoffice.org>
Sent: Sunday, January 24, 2010 9:25 AM
Subject: Re: [marketing] American Library Association 2010 Annual Conference
Christine Louise Beems wrote:
I strongly recommend ...
If I interpret correctly ...
+1 for keeping printed handouts and brochures to a minimum (or avoiding)
+1 for having hands-on kiosks
/Lars
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