Re: [marketing] Re: [art] marketing blog

[Benjamin Horst]

We can also try out microblogging, like the site I've set up and been testing 
at http://shareopenoffice.org/. If you have a TypePad account, you can sign in 
to this site with it right away.

(Not that this would replace your good suggestion, Florian, but it could make a 
handy supplement to it.)

-Ben

On Jan 26, 2010, at 3:53 AM, Florian Effenberger wrote:

> Hi Christoph,
> 
> I guess we should move this discussion to d...@marketing, thus setting 
> Reply-to header. :)
> 
> Christoph Noack wrote on 2010-01-25 23.19:
> 
>> Exactly. One giant planet with all topics and - for visitors with
>> different needs - some sub-sets which cover one topic, e.g. marketing or
>> UX. That would (hopefully) reduce the effort for maintaining the
>> planets. Currently this would be http://planet.services.openoffice.org
>> 
>> Then, the main open point would still be the availability of blogs for
>> community members. But, that is something you already started to address
>> - if I remember correctly.
> 
> We also discussed this issue yesterday in the marketing call and also agreed 
> that the current marketing blog in its form is neither representative nor 
> attracting, and that in lack of other options, archiving and closing it would 
> be the best choice.
> 
> IIRC it was Alexandro who raised a good idea: Instead of simply having a 
> planet, which has some drawbacks in usability (does this keyword trigger 
> something inside you? ;-)) we could rather set up a "real" blog which 
> collects OOo-related RSS feeds from other blogs, but also gives space to 
> people without a blog to host their own content. I'm no expert, but if this 
> is possible, it would be the ideal combination. Those who have own blogs 
> simply commit to them, others can use our blog, and we don't give up comfort 
> of real blogs compared to planets.
> 
> Just a thought :-)
> 
> Florian
> 
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> To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
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> 

Benjamin Horst
bho...@mac.com
646-464-2314 (Eastern)
www.solidoffice.com


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Re: [marketing] working the show (was:American Library Association 2010 Annual Conference)

[Drew Jensen]

Hello Benjamin, et al

A few thoughts on activities at the show.

One possible specific activity:
Engage with current OpenOffice.org users.

- Thank them for their use.
-- perhaps some type of OO.o cheat sheet as a gift

- If they are not on the latest version of the application, get the 
latest version into their hands.


- Present the community
-- Do they know about support via ML/Web forum/wiki
 Do they make use of them?

-- Are they registered with the web site?
 Benefits of doing so. (are there any)
 Could we register them at the show???(capture their information)

-- Do they know about template/extension sites?


-- Do they receive the OpenOffice.org Newsletter?
 If not give them a printed copy of the latest
 Offer to sign them up for the newsletter

- Invite them to get involved
-- donate a template
-- help with documentation
-- offer them a disc and ask them to pass it on to a friend or colleague

Well - just some thoughts as I said.

Ideas, comments?

Thanks

Drew


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Re: [marketing] recording of Marketing ConfCall available

[Chaosun]

Hi all,

Just heard through the recording of the ConfCall. 
a.. spending the marketing budget wisely 
I would say that depends on how much budget we have. If it abound, then we 
should define what are the prerequisite issues. If they are all must, then we 
close the issue. However,like the OOoCon stuff, personally I think we need more 
sponsors, and those sort of things are what the marketing guys should do. For 
instance, we could conbine the OOoCon2010 and the 10s anni together to ask more 
donations.Or we could simply get rid of the anni due to the budget doesn't meet.
a.. OpenOffice.org videos 
 We can have at least a series of official videos, taking the Mac ad. as 
example."I am  a PC, I am a Mac".we can do something like "I am OOo".Of course 
the objective is to drag morea and more people in. Besides that, we could 
encourage people to take their own vedios, send them some souvs as the feedback.
a.. future of the marketing blog
No comment.

Cheers
Chaosun

Re: [marketing] What do we want to do -

[Drew Jensen]

Drew Jensen wrote:
Then, keeping these activities in mind, moving forward to look at what 
artifacts to produce, for the show, which best facilitate the activities.

One change here...

Then, keeping the goal in mind, moving forward to look at what artifacts 
to produce, for the show, which best facilitate the activities.




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Re: [marketing] What do we want to do - (was: American Library Association 2010 Annual Conference )

[Drew Jensen]

Hello Christine, et al

Let us back up just a bit here.

Starting with a look at our reason for being at an ALA conference, a goal.

My suggestion for a goal:

Help build a vibrant OpenOffice.org user community in US libraries.


We could then look at two activities aimed to attaining the goal:

1 - Introduce new users to OpenOffice.org

2 - Connect current users of the OpenOffice.org application with the 
OpenOffice.org community, encouraging them to get involved.


Rational for the two activities is to match the two types of ALA 
conference attendees we will meet. Those that have never used 
OpenOffice.org and those that currently do or have installed it but 
don't actually use it.


Then, keeping these activities in mind, moving forward to look at what 
artifacts to produce, for the show, which best facilitate the activities.


Comments?

Drew






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Re: [marketing] conference list ( was: American Library Association 2010 Annual Conference )

[Drew Jensen]

Juergen Schmidt wrote:


+1 I like this idea, I think the wiki could be a good place to start the
action items. Please use this link:
http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010

why not under
http://wiki.services.openoffice.org/wiki/Conferences/ALA/2010
with the correct categories and dynamic page lists to aggregate this 
event on the ALA page and the conference page. See for example other 
conferences.


It would be much simpler to get an overview of all the different 
conferences world wide and our bundled activities.



Hello Juergen,

Good question.

Should entries under 
http://wiki.services.openoffice.org/wiki/Conferences be made when 
possible participation at an event is being discussed, or only after an 
affirmative decision to proceed has been made?


Thanks

Drew



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Re: [marketing] American Library Association 2010 Annual Conference

[Christine Louise Beems]

I apologize for lagging behind in this (and related) conversations... 
however I am in the midst of a somewhat intense agenda which it is going to 
take me a couple of days to complete. And... this is not uncommon ... 
thus my routine response to such requests as -- "I would like to see what 
you would do with (X) on a show card" -- that'll take a couple of weeks 
.  But I can tell you that I would first think about 'international 
icons and symbols' that are already in use around the world that 
'communicate' the 'core values' of the product (OOo -- both the productivity 
suite and the community) that we see as 'highly important' to the audience 
(prospective client) we which to intice...


Then, we must design the visual image to communicate with them in terms they 
(the client) appreciate, connect-with and understand.


For example, the document referenced below would be rated by some as 'highly 
technical' and by others as 'basic information'... relative to their own 
field of expertise. The objective of a showcard is to take such infomation 
and condense it to bulletpoints that both the sophisticated and the 
noviciate have (as much as possible) the equal opportunity to grasp...


Anyway... as to "Where can I find information on printing banners in 
OpenOffice.org?" I do not know, except inside my head ... that is, I 
know that excellent (temporary, one-time-use, fun) banners may be created 
with MSWord  and tho I have not done a banner it with OOo I have worked 
sufficiently with the application to 'assume' (dangerous, I know) that I 
should be able to produce the same high quality with OOo. If I ever get the 
time to write out a set of instructions I will certainly pass along or if 
you experiment and come up with specific questions I will do my best to 
answer.


Gotta scoot... ~Christine


 Original Message - 
From: "Andy Brown" 

To: 
Sent: Monday, January 25, 2010 5:46 PM
Subject: Re: [marketing] American Library Association 2010 Annual Conference



Hi Christine,

Christine Louise Beems wrote:

About flyers, printing and promotional/show materials in general...

I strongly recommend (to my paying clients ) that hard-copy
publication of documents for promotional distribution be kept to a
critical minimum for reasons of marketing effectiveness and responsible
stewardship of resources.

In this interest, there is only 1 printed document is produced in mass
quantity to hand out at a show. This can be either a flyer or a showcard
with outstanding graphic design (ie: curb appeal) that succinctly
communicates the features, advantages and benefits of the
service/product being promoted and clearly points the way to a website
where comprehensive information is easily found.


I would like to see what you would do with
http://opendocumentfellowship.com/libraries to get it on a "show card".
The site has a ODT and PDF version of the flyer that we are talking about.


In addition, one of the things we *should* be thinking about and
developing (as immediately as possible) is a 'promotional calendar'.
This is accomplished by starting with the date of the event (in this
case June 24-30, 2010 -- yes?) and backtracking to line-item what must
be done by when.

For example, we would want to aim for a 'media saturation campaign'
during the entire month of June. This means that we would have to get
'news release' event announcements and promotional blurbs distributed to
'trade publications' (and various others) by no later than April 15 as
it takes a minimum of 6 weeks lead time for such announcement to have
the realistic possiblity of making print.


Do we have someone that will take this on?  Russell has already posted a
group of links that would be a good starting point for this.


Which brings up another point I've been meaning to raise for a while...
in that it takes me something like a dozen clicks (and I have to
somewhat know where I am going) to get from the OOo homepage to the
archive of our news releases... and in terms of making things easy for
reporters to access the kind of infomation they need in order to convey
accurate information about us to their readers, our news release archive
section should easily accessible from just about every page of the whole
OOo site .


The link to the wiki has been posted here several time,
http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010 .


And about banners... think how kewl it would be to 'print our own'
(totally awesome) banner(s) using OOo to do the design and then be able
to say to show attendees... 'see, look what can be easily done with
OOo... and you can do it too!!!'


Where can I find information on printing banners in OpenOffice.org?
This would be very useful in my current job.  But I am worried that such
a banner would not be professional looking.

Thanks for your time.

Andy



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[marketing] Re: [api-dev] Help needed ... -> FOSDEM input

[Juergen Schmidt]

Hi,

i initially forgot the documentation and QA project. Clayton have asked 
on the documentation list as well and i would like to use his words 
(sounds much better from a native speaker) to remind you ;-)


Replace the documentation project with any other project where you are 
working on or where you are involved and send your quote directly to me.


###


So... if you don't mind being famous for 15 seconds at this years FOSDEM 
in Belgium... here's your chance. :-)  What we are looking for is one or 
two sentences about why you contribute to the Doc Project... what 
motivates you.  Nothing profound, just something that will add a human 
element to the slides.  Something like "I'm a part of the documentation 
project because it gives me a chance to participate in OOo even though 
I'm not a software developer."  You know.. that sort of thing.


Time is tight though... if you're able/willing to give me a one or two 
line quote, send it to me directly.


C.
###

Juergen

On 1/13/10 10:09 PM, Juergen Schmidt wrote:

Hi,

first of all sorry for cross posting but we need your help.

Maybe you have heard that we will have a stand (and a DevRoom) at the
FOSDEM conference at the beginning of February. We are working on an
endless presentation that we can run (besides demos) at the stand to
inform users as well as developers and all other interested people.

The FOSDEM is typically an event where we are looking for new
developers. But any kind of help is welcome and so we are looking for
quotes from people about their motivation to work on the OpenOffice.org
project, their experiences, their contribution etc. Please send us your
quotes (~1-2 short paragraphs, think about presentation slides).

I know about very interesting people who started as GSOC students and
who are professionals today working full time on OOo, or people started
with SDK examples first and moved over to become an accepted
developer... Many many more examples, so please don't hesitate and send
us one or more quotes from you.

The results will be published and can probably be used for other events
as well.

To have enough time to work on the material i would suggest that you
send us your input until January 20th. Either to me directly or on one
of the mailing lists.

Thanks in advance

Juergen

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Re: [marketing] recording of Marketing ConfCall available

[dongxiaohong]

hi florian:

well done! :-)

i will listen it later on. 

best regards,


2010-01-26 



Xiaohong Dong

System Analyst & Engineering Contact


Beijing Redflag Chinese 2000 Software Co., Ltd.
Building No.2, Block A, Huilongsen, 18 Xihuan Nanlu
Beijing Economic-Technological Development Area
100176 Beijing - P.R.China


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Óʱà/PostCode£º100176
µç»°/Tel: +86-10-51570010 ext.6170
ÓÊÏä/e-mail£º dongxiaoh...@redoffice.com
http://www.RedOffice.com
 
 
 



·¢ŒþÈË£º Florian Effenberger 
·¢ËÍʱŒä£º 2010-01-26  17:05:53 
ÊÕŒþÈË£º dev 
³­ËÍ£º 
Ö÷Ì⣺ [marketing] recording of Marketing ConfCall available 
 
Hello,
I'm happy to announce that the recording of yesterday's Marketing 
ConfCall is available at
http://marketing.openoffice.org/files/documents/70/4689/ooomarketingconfcall_20100125_1700_UTC.mp3
Florian
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[marketing] recording of Marketing ConfCall available

[Florian Effenberger]

Hello,

I'm happy to announce that the recording of yesterday's Marketing 
ConfCall is available at


http://marketing.openoffice.org/files/documents/70/4689/ooomarketingconfcall_20100125_1700_UTC.mp3

Florian

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[marketing] Re: [art] marketing blog

[Florian Effenberger]

Hi Christoph,

I guess we should move this discussion to d...@marketing, thus setting 
Reply-to header. :)


Christoph Noack wrote on 2010-01-25 23.19:


Exactly. One giant planet with all topics and - for visitors with
different needs - some sub-sets which cover one topic, e.g. marketing or
UX. That would (hopefully) reduce the effort for maintaining the
planets. Currently this would be http://planet.services.openoffice.org

Then, the main open point would still be the availability of blogs for
community members. But, that is something you already started to address
- if I remember correctly.


We also discussed this issue yesterday in the marketing call and also 
agreed that the current marketing blog in its form is neither 
representative nor attracting, and that in lack of other options, 
archiving and closing it would be the best choice.


IIRC it was Alexandro who raised a good idea: Instead of simply having a 
planet, which has some drawbacks in usability (does this keyword trigger 
something inside you? ;-)) we could rather set up a "real" blog which 
collects OOo-related RSS feeds from other blogs, but also gives space to 
people without a blog to host their own content. I'm no expert, but if 
this is possible, it would be the ideal combination. Those who have own 
blogs simply commit to them, others can use our blog, and we don't give 
up comfort of real blogs compared to planets.


Just a thought :-)

Florian

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Re: [marketing] Andalucian schools start receving laptops with OpenOffice.org

[Juergen Schmidt]

On 1/25/10 10:14 PM, j...@openoffice.org wrote:

Andalucian school started receiving laptops with GNU/Linux system with
OpenOffice.org in it. Video source here (in Spanish):
http://www.rtve.es/mediateca/videos/20100112/colegios-andalucia-ordenadores-empiezan-a-llegar-a-aulas/666850.shtml?s1=noticias&s2=tecnologia&s3=&s4=


good news

Juergen



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Re: [marketing] American Library Association 2010 Annual Conference

[Juergen Schmidt]

On 1/23/10 6:57 PM, Alexandro Colorado wrote:



On Sat, Jan 23, 2010 at 11:35 AM, Christine Louise Beems
 wrote:

About flyers, printing and promotional/show materials in general...

I strongly recommend (to my paying clients ) that hard-copy
publication of documents for promotional distribution be kept to a
critical
minimum for reasons of marketing effectiveness and responsible
stewardship
of resources.


I agree, is not only expensive but wastefull and not very green. Then
again, I would like to focus our attention on maybe collecting
information from the people there so there is a followup to be done. I
am not sure about the friendly graphics, I mean I would rather dstribute
something useful like a cheatsheet with tips for using OpenOffice.org.
This will mean that users can actually come back and use the document to
get started.


In this interest, there is only 1 printed document is produced in mass
quantity to hand out at a show. This can be either a flyer or a showcard
with outstanding graphic design (ie: curb appeal) that succinctly
communicates the features, advantages and benefits of the service/product
being promoted and clearly points the way to a website where
comprehensive
information is easily found.

In light of the (excellent) idea Drew proposed ("I was thinking we could
offer the workstation/PCS as a public access kiosk for the attendees, say
for someone that needs to print a resume. For those that have the
'deer in
the headlights look' when they realize it's not MS we have a real live
person there to get them started.") and the extensive reference materials
that are avaialble, my suggestion would be to print several comprehensive
sets of all readily available documents and assemble these (in page
protectors) in a 3-ring binder. Make these binders available at the show
table and also make it possible for someone who wants a hard copy to
print
it there at the booth... while at the same time pointing out that if they
will go to the website referenced on the showcard, all the documents
in the
3-ring binder are readily available for download .

In addition, one of the things we *should* be thinking about and
developing
(as immediately as possible) is a 'promotional calendar'. This is
accomplished by starting with the date of the event (in this case June
24-30, 2010 -- yes?) and backtracking to line-item what must be done by
when.


+1 I like this idea, I think the wiki could be a good place to start the
action items. Please use this link:
http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010

why not under
http://wiki.services.openoffice.org/wiki/Conferences/ALA/2010
with the correct categories and dynamic page lists to aggregate this 
event on the ALA page and the conference page. See for example other 
conferences.


It would be much simpler to get an overview of all the different 
conferences world wide and our bundled activities.


Juergen





For example, we would want to aim for a 'media saturation campaign'
during
the entire month of June. This means that we would have to get 'news
release' event announcements and promotional blurbs distributed to 'trade
publications' (and various others) by no later than April 15 as it
takes a
minimum of 6 weeks lead time for such announcement to have the realistic
possiblity of making print.


Which channels do you suggest, so far I dunno anyhting about marketing
to Librarians. Any ideas?

I would love to see headlines like Open Source meets the Librarian
community, and OpenOffice.org listed first ever appearance in Librarian
event (change wording).


And there are other things (like printing & shipping deadlines) that
must be
considered and factored into an overall calendar/agenda of activities
(which
I know at present I should be posting to a wiki somewhere, but confess I
simply get lost when wading my way through the OOo related webspace).

Which brings up another point I've been meaning to raise for a
while... in
that it takes me something like a dozen clicks (and I have to somewhat
know
where I am going) to get from the OOo homepage to the archive of our news
releases... and in terms of making things easy for reporters to access
the
kind of infomation they need in order to convey accurate information
about
us to their readers, our news release archive section should easily
accessible from just about every page of the whole OOo site .


This is more easily said that done, but I have been able to do something
like a newsticket which I have been meaning to introduce to the webdev
guys. You can see it working at the education site at the news section.
http://education.openoffice.org/


And about banners... think how kewl it would be to 'print our own'
(totally
awesome) banner(s) using OOo to do the design and then be able to say to
show attendees... 'see, look what can be easily done with OOo... and
you can
do it too!!!'


That could be done if the trademark police dont come and disqualify most
of them :)


Again, only my 3cents... Still, all 

Re: [marketing] OOO4KIDS

[Alexandro Colorado]

Please send your email to us...@education.openoffice.org so you can talk to the 
people that works with OOo4Kids. However to answer your questions:

On Mon, Jan 25, 2010 at 5:22 PM, ec.caviness  
wrote:
I have install a copy of openOffice OOo4kids and like what you and other
have done. below are some problems I have with it;

1.  It took over all of my openOffice doc and calc files, and they can only
be open by OOo4kids. can you change this son that this dose not happen.

This is a windows behavior, you can modify it by going into doocument types 
under the Windows Explorer (not the browser) but the file manager. You select 
the types of documents and link it to the original OpenOffice.org

This is the window you will usually find out to configure the system filetype 
and select the software that should run the file.
http://officeblogs.net/excel/Options.JPG
 
2. could add a program that let the kid keep track of there grades that get
per subject.

I think the list I post above could help you better.  Make sure to 
subscribe first by sending user-subscr...@education.openoffice.org
 
I have found this to be better than ms works in some area, it will need some
kid type template such as book report, birthday card and certificates.
I sure there are many more but these are some.

ec


--
Alexandro Colorado
OpenOffice.org Español
IM: j...@jabber.org


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