Re: [videoblogging] Re: Interesting video interview about the future of online video advertising
dont let it scare you. just be prepared. be scared when web hosting companies go away (not happening) or tighten up on bandwidth allocations (possible). On Feb 12, 2008 10:43 AM, Heath <[EMAIL PROTECTED]> wrote: that's what scares me, all these companies folding cause they can't figure out a way to make money AND support independent content.
Re: [videoblogging] Re: Interesting video interview about the future of online video advertising
Hello, On Feb 12, 2008 10:44 PM, Renat Zarbailov <[EMAIL PROTECTED]> wrote: > > Your words are golden Bill. Only good content is king, rather than > just any content. Just because content is created doesn't mean it's > worth watching. > > On another note though, I am surprised that none of the companies, > including blip, takes notice about what the producers need to monetize > online shows, they only look at the scenery of online video from their > software programming mindset. And when they flip, they wonder what > they did wrong... It's all about usability testing!!! Put yourself in > the shoes of the end-user and see if you will resonate to the existing > video ad approaches. > > Big advertising platform creators like Maven networks and Move > networks have it tailored for huge Fox-like corporations to be > smoothly transforming their traditional TV content to the web. > However, there's no company with a practical solution that does that > for the independent producers. Does that mean that the future of > online video advertising is only for the established TV brands? Why > can't independent content producers establish an alliance that works > with advertisers directly? There needs to be an RSS video ad approach > for this to work. If there's any Adobe Flex programmers reading this > they should take notice that this is where online video can prosper > benefiting all. Similar to Google's Adwords this RSS feed would > automatically embed itself to the most watched episode of an online > show, hence advertisers are happy that the ad is seen by many. Also > URL hotspots in the video is also essential for product placement for > new tab opening when the end-user clicks on it. > > What are your thoughts on this? Take this from someone who was the principal software engineer at an online advertising network for 3+ years and someone played most the roles of this take this as advice from the engineer creating this technology... from a publisher selling ads on his sites... from an advertiser creating ads and finding places to put those ads... and to some degree (from daily observation of my former co-workers)... from a sales person dealing with advertisers... and a business development person attracting publishers. AND not someone who's just rambling and giving advice about something he doesn't know anything about. ATTRACTING ADVERTISERS Create an "advertise here" page on your video blog. And make sure potential advertisers can find it and get to it. (There is alot that can be said about this... but to make it so my reply isn't too long, I'll keep this brief.) OK... so you want to get advertisers?! Have you told them how to contact you? Have you even told them you are accepting advertisers? Do you provide information about how you sell advertising? (CPM? CPT? CPC? CPA? Etc?) What about how much you charge? The minimum you should probably do is create an "advertise here" page giving this kind of information. (You probably want to keep SEO and other promotion techniques in mind for this page too when creating it.) Ideally though you'd have more than just an "advertise here" page... and have a self serve (and automated) system where people could pay you money online and see their ad get scheduled to come up right there and then. (All automated without them having to wait, and without you necessarily having to do much anything... other than quality control, fraud detection, etc.) Really though... if you really want to get advertisers... I strongly suggest you get sales people. They can really help But, I know... I know. How can you afford one?. if you can't afford one by yourself, then team up with other people and get some. Get enough people and you should be able to afford some sales people. But make sure the people you team up with make your combined offering attractive to advertisers. Either make it so your combined content could be considered to be about the "same" thing to advertisers... or where your audience is very very similar (according to the metrics advertisers use). Additionally, teaming up with other advertisers can help you sell your ad space too. Many advertisers will consider most video bloggers to be way too small for them to bother with. (Purchases of hundreds or thousands of dollars isn't worth it to them.) It's just too much hassle for the ROI. (They feel that they send too much time on something that's no worth very much money to them.) They're trying to make purchases of tens of thousands of dollars (or more) of ad space... and you probably don't have enough traffic for those kinds of numbers. But if you team up with other people, all of you together may be able to offer that much "advertising inventory". RSS AND WEB SYNDICATION There's a problem with RSS, the way it is today. Well... 2 problems actually. The first problem is that you can only have one single video file per episode, because there's is only one allowed.
Re: [videoblogging] Re: Interesting video interview about the future of online video advertising
"Flash-delivered video" (as you call it) is a *video player*. And thus is not video. I.e., "Flash-delivered video" is similar to the Windows Media Player, the QuickTime Player, VLC. (It's basically a Flash-based video player... similar to a Java-applet based video player.) But it is not video. I.e., it is not a video file. The FLV file that these Flash-based video players play are the videos. (But we may be just arguing semantics.) And... as far as blocking ads in playlists just "mark" some of the actual content to be "downloaded at the last minute" too (like the ads)... so that if the user automatically blocks anything that is "marked" to "download at the last minute" to block the ads... then they end up blocking parts of the content too which makes auto-ad-blockers software impossible. This doesn't stop them from fast-forwarding through the ad (which is fine... because if the user really doesn't watch that particular ad, then it's a bad idea to try to force them). But that requires the user action and is much different than automated software that blocks every single ad no matter what (so the user doesn't even see them even if they would have been interested in it). See ya -- Charles Iliya Krempeaux, B.Sc. http://ChangeLog.ca/ Motorsport Videos http://TireBiterZ.com/ Vlog Razor... Vlogging News... http://vlograzor.com/ On Feb 13, 2008 1:26 AM, Steve Watkins <[EMAIL PROTECTED]> wrote: > > In what way is flash-deluvered video not really video? Surely its one of the > few methods > that gives advertisers & creators the necessary control? If adverts are > delivered based on > RSS playlists, then someone like me who despises adverts, will have a lot > easier time > stripping the pollution of ads from the content I actualy want to watch? > > Cheers > > Steve Elbows > > --- In videoblogging@yahoogroups.com, "Charles Iliya Krempeaux" > <[EMAIL PROTECTED]> > > wrote: > > > Now... to side step this 2 pronged RSS problem, you could > > not bother using the RSS and just send a Flash-based video > > player or a Java-based video player instead... but... that's not > > really video. And, although it may be a solution in the short term... > > it's going to cause us problems in the long run. So it's important to > > get this RSS , playlist, pre-fetching thing right now IMO. > > > > There's alot more that could be said... but I'll end this here. > > > > > > See ya > > > > -- > > Charles Iliya Krempeaux, B.Sc. > > http://ChangeLog.ca/ > > > > Motorsport Videos > > http://TireBiterZ.com/ > > > > Vlog Razor... Vlogging News... http://vlograzor.com/
Re: [videoblogging] Re: Interesting video interview about the future of online video advertising
Hey Renat, I wish I could say that everything you talk about was easy to do and that we could just flip a switch and have it all be perfect and work for every independent producer - but that's just not the way it is. There are a few of us that are trying to make several of those things you write about happen for independents but it's going to take time and help from everyone. It's easy to complain about the situation but if you are really interested in bringing advertisers and content producers together I urge you to join the Association of Downloadable Media http://www.downloadablemedia.org/ and sign up to attend Ad-tech in San Francisco in April 15-17 http://tinyurl.com/3cg6g6 The ADM will be offering a substantial discount to the event and there will be some steps taken in the direction you are talking about. Rome wasn't built at an advertising conference and all are problems won't be solved there either but if you can attend you will be surrounded by other people who want to see independent content creators and advertisers come together. Tim Street Creator/Executive Producer French Maid TV Subscribe for FREE @ http://frenchmaidtv.com/itunes MyBlog http://1timstreet.com On Feb 12, 2008, at 10:44 PM, Renat Zarbailov wrote: > Your words are golden Bill. Only good content is king, rather than > just any content. Just because content is created doesn't mean it's > worth watching. > > On another note though, I am surprised that none of the companies, > including blip, takes notice about what the producers need to monetize > online shows, they only look at the scenery of online video from their > software programming mindset. And when they flip, they wonder what > they did wrong... It's all about usability testing!!! Put yourself in > the shoes of the end-user and see if you will resonate to the existing > video ad approaches. > > Big advertising platform creators like Maven networks and Move > networks have it tailored for huge Fox-like corporations to be > smoothly transforming their traditional TV content to the web. > However, there's no company with a practical solution that does that > for the independent producers. Does that mean that the future of > online video advertising is only for the established TV brands? Why > can't independent content producers establish an alliance that works > with advertisers directly? There needs to be an RSS video ad approach > for this to work. If there's any Adobe Flex programmers reading this > they should take notice that this is where online video can prosper > benefiting all. Similar to Google's Adwords this RSS feed would > automatically embed itself to the most watched episode of an online > show, hence advertisers are happy that the ad is seen by many. Also > URL hotspots in the video is also essential for product placement for > new tab opening when the end-user clicks on it. > > What are your thoughts on this? > > --- In videoblogging@yahoogroups.com, "Bill Cammack" <[EMAIL PROTECTED]> > wrote: > > > > While I respect what he's saying, because he's the one with the > > company that deals with the business end of making money off of > people > > that make videos, I don't think "lack of content" is the problem > here. > > > > The problem *now* is what I've BEEN saying the problem is, which is > > that without a way to figure out whether suburban males with lawns > > that are likely to buy a lawnmower are tuning in to your show, you > > can't sell advertising to lawnmower manufacturers. > > > > To say that there isn't enough content for companies to advertise on > > doesn't take into account that there's tons of content that NOBODY > > wants to advertise on because of lack of perceived ROI. > > > > That's what's so funny about this video "boom". People are rushing > to > > make a site where people are going to get on the bandwagon and > upload > > UGC and they think they're going to make all this money from it, > when > > in reality, they don't know JACK about video, they don't know JACK > > about building, growing and maintaining an audience, they don't know > > JACK about creating, advertising or moderating a social site... All > > they know is that "there's gold in them thar hills"! :D > > > > Get them a pan. > > > > There's CONTENT being made every single day, just on youtube alone. > > The point is that none of it's monetizable because you can't tell > > who's clicking on it, and unless you're willing to do some form of > > shotgun advertising where you know a show gets 200,000 views per > week > > and you're willing to take a chance on them, it's not CONTENT you > > want, but GOOD content, NICHE content and content you're likely to > see > > ROI from. > > > > Bill Cammack > > http://BillCammack.com > > > > > > > > > > > > --- In videoblogging@yahoogroups.com, "Renat Zarbailov" > > wrote: > > > > > > Here is Hilmi Ozguc (of Maven Networks) talking about the future > of > > > video advertising. > > > > >
Re: [videoblogging] Re: Interesting video interview about the future of online video advertising
Although I haven't tested it myself yet, with iTunes you can already do playlists with SMIL embed inside of QuickTime files. (I.e., with SMILtext.) With Miro... it uses XiphQT. And XiphQT supports XSPF. And XSPF is a playlist format. So both iTunes and Miro already support playlists! As far as users just not downloading any video clip (in the playlist) less than 60 seconds long... just divide up all you content to less that 60 second long clips. (Or at least do this for significant chunks of your video.) That way this strategy won't work. See ya -- Charles Iliya Krempeaux, B.Sc. http://ChangeLog.ca/ Motorsport Videos http://TireBiterZ.com/ Vlog Razor... Vlogging News... http://vlograzor.com/ On Feb 13, 2008 8:34 AM, Steve Watkins <[EMAIL PROTECTED]> wrote: > > Well I suppose my point is about what apps the viewers are using to consume > the feed. > > Non-browser video aggregators would need to be specially designed to > support feeds with > adverts in them, and if its done with open standards, its fairly trivial > for people to use > non-compliant aggregators that thwart the advertising. Whether that just > means the users > never click on the advert content to play it in the first place, or > settings such as 'assume > all content less than 60 seconds long in this feed is an ad', or users > syncing only the main > content with the device they want to watch the videos on, or others forms > of playlist > manipulation, it sure seems flawed to me. How are you going to get people > to even use > aggregators that support ads, when people have things like Miro and itunes > they can use? > > Thats why I was placing emphasis on flash, because a flash app can act as > an aggregator, > using proprietary playlists or whatever behind the scenes, but without the > user having the > ability to plug those feeds into a player that does not honour the ad > system. > > For downloadable video, it seems to me that the adverts have to be built > into the main > content video itself, or the necessary control just isnt there? > > > Cheers > > Steve Elbows > > --- In videoblogging@yahoogroups.com, "Charles Iliya Krempeaux" > <[EMAIL PROTECTED]> > wrote: > > > > > "Flash-delivered video" (as you call it) is a *video player*. And > > thus is not video. > > > > I.e., "Flash-delivered video" is similar to the Windows Media Player, > > the QuickTime Player, VLC. (It's basically a Flash-based video > > player... similar to a Java-applet based video player.) > > > > But it is not video. I.e., it is not a video file. > > > > The FLV file that these Flash-based video players play are the videos. > > > > (But we may be just arguing semantics.) > > > > And... as far as blocking ads in playlists just "mark" some of the > > actual content to be "downloaded at the last minute" too (like the > > ads)... so that if the user automatically blocks anything that is > > "marked" to "download at the last minute" to block the ads... then > > they end up blocking parts of the content too which makes > > auto-ad-blockers software impossible. This doesn't stop them from > > fast-forwarding through the ad (which is fine... because if the user > > really doesn't watch that particular ad, then it's a bad idea to try > > to force them). But that requires the user action and is much > > different than automated software that blocks every single ad no > > matter what (so the user doesn't even see them even if they would have > > been interested in it). > > > > > > See ya > > > > -- > > Charles Iliya Krempeaux, B.Sc. > > http://ChangeLog.ca/ > > > > Motorsport Videos > > http://TireBiterZ.com/ > > > > Vlog Razor... Vlogging News... http://vlograzor.com/ > > > > > > > On Feb 13, 2008 1:26 AM, Steve Watkins <[EMAIL PROTECTED]> wrote: > > > > > > In what way is flash-deluvered video not really video? Surely its one > of the > > > few methods > > > that gives advertisers & creators the necessary control? If adverts are > > > delivered based on > > > RSS playlists, then someone like me who despises adverts, will have a > lot > > > easier time > > > stripping the pollution of ads from the content I actualy want to > watch? > > > > > > Cheers > > > > > > Steve Elbows > > > > > > --- In videoblogging@yahoogroups.com, "Charles Iliya Krempeaux" > > > > > > > > > wrote: > > > > > > > Now... to side step this 2 pronged RSS problem, you could > > > > not bother using the RSS and just send a Flash-based > video > > > > player or a Java-based video player instead... but... that's not > > > > really video. And, although it may be a solution in the short term... > > > > it's going to cause us problems in the long run. So it's important to > > > > get this RSS , playlist, pre-fetching thing right now IMO. > > > > > > > > There's alot more that could be said... but I'll end this here. > > > > > > > > > > > > See ya > > > > > > > > -- > > > > Charles Iliya Krem
Re: [videoblogging] Re: Interesting video interview about the future of online video advertising
Here's an example of an "advertise here" page. http://epicfu.com/advertise/ If you have something like this, then you've done alot more than most do. Other things you could add to this... - prices - an system to let users purchases ad space online -- Charles Iliya Krempeaux, B.Sc. http://ChangeLog.ca/ Motorsport Videos http://TireBiterZ.com/ Vlog Razor... Vlogging News... http://vlograzor.com/ On Feb 13, 2008 12:33 AM, Charles Iliya Krempeaux <[EMAIL PROTECTED]> wrote: > Hello, > > > On Feb 12, 2008 10:44 PM, Renat Zarbailov <[EMAIL PROTECTED]> wrote: > > > > Your words are golden Bill. Only good content is king, rather than > > just any content. Just because content is created doesn't mean it's > > worth watching. > > > > On another note though, I am surprised that none of the companies, > > including blip, takes notice about what the producers need to monetize > > online shows, they only look at the scenery of online video from their > > software programming mindset. And when they flip, they wonder what > > they did wrong... It's all about usability testing!!! Put yourself in > > the shoes of the end-user and see if you will resonate to the existing > > video ad approaches. > > > > Big advertising platform creators like Maven networks and Move > > networks have it tailored for huge Fox-like corporations to be > > smoothly transforming their traditional TV content to the web. > > However, there's no company with a practical solution that does that > > for the independent producers. Does that mean that the future of > > online video advertising is only for the established TV brands? Why > > can't independent content producers establish an alliance that works > > with advertisers directly? There needs to be an RSS video ad approach > > for this to work. If there's any Adobe Flex programmers reading this > > they should take notice that this is where online video can prosper > > benefiting all. Similar to Google's Adwords this RSS feed would > > automatically embed itself to the most watched episode of an online > > show, hence advertisers are happy that the ad is seen by many. Also > > URL hotspots in the video is also essential for product placement for > > new tab opening when the end-user clicks on it. > > > > What are your thoughts on this? > > Take this from someone who was the principal software engineer at an > online advertising network for 3+ years and someone played most the > roles of this take this as advice from the engineer creating this > technology... from a publisher selling ads on his sites... from an > advertiser creating ads and finding places to put those ads... and to > some degree (from daily observation of my former co-workers)... from a > sales person dealing with advertisers... and a business development > person attracting publishers. AND not someone who's just rambling > and giving advice about something he doesn't know anything about. > > ATTRACTING ADVERTISERS > > Create an "advertise here" page on your video blog. And make sure > potential advertisers can find it and get to it. (There is alot that > can be said about this... but to make it so my reply isn't too long, > I'll keep this brief.) > > OK... so you want to get advertisers?! Have you told them how to > contact you? Have you even told them you are accepting advertisers? > Do you provide information about how you sell advertising? (CPM? > CPT? CPC? CPA? Etc?) What about how much you charge? > > The minimum you should probably do is create an "advertise here" page > giving this kind of information. (You probably want to keep SEO and > other promotion techniques in mind for this page too when creating > it.) > > Ideally though you'd have more than just an "advertise here" page... > and have a self serve (and automated) system where people could pay > you money online and see their ad get scheduled to come up right there > and then. (All automated without them having to wait, and without you > necessarily having to do much anything... other than quality control, > fraud detection, etc.) > > Really though... if you really want to get advertisers... I strongly > suggest you get sales people. They can really help > > But, I know... I know. How can you afford one?. if you can't > afford one by yourself, then team up with other people and get some. > Get enough people and you should be able to afford some sales people. > But make sure the people you team up with make your combined offering > attractive to advertisers. Either make it so your combined content > could be considered to be about the "same" thing to advertisers... or > where your audience is very very similar (according to the metrics > advertisers use). > > Additionally, teaming up with other advertisers can help you sell your > ad space too. Many advertisers will consider most video bloggers to > be way too small for them to bother with. (Purchases of hundreds or > thousands of dollars isn't worth it t
Re: [videoblogging] Re: Interesting video interview about the future of online video advertising
Hello, On Feb 16, 2008 2:57 PM, Renat Zarbailov <[EMAIL PROTECTED]> wrote: > > I agree with you Adam. It's just a matter of time that all that you > describe will happen. As far as the advertising platform, maybe even > open-source, that I mentioned earlier about in this post, I have > discovered that it is possible using Adobe Flex in tandem with Adobe > LiveCycle. Imagine if there's an advertising platform out there, much > like Google AdWords but for video, that allows independednt video > producers to log-in to their accounts and choose what video ads are > suitable for their show. On the other end, the advertising companies > create their profiles on this platform and submit their 5-10 second > video adds (also with ability to let the independent producers to > create the ads for them). So the platform hosts the video ads and > connects the advertisers with the independent producers. The > producers get the Flash player with capabilities to display URL > hotspots (product placement) and other features I mentioned, like RSS > video ad insertion into episodes. Of course the platform also has to > CDN host the footage of episodes. It seems that the most ideal > company to come up with something like this is Blip. But they are > sleeping. They seem to only want to connect the independent producers > with pre/mid/post-roll video ads only if the episode reaches a > certain number of views. > > > What are your thoughts on this? Blip.tv might not have anyone there who has a background in online advertising. I do think blip.tv is in a good position to be a "tool vendor". Providing the infrastructure for video bloggers and other Internet TV makers behind the scenes. This could include tools for online advertising too. But it's up to them if they want to take actions to add online advertising to the list of "services" they offer. -- Charles Iliya Krempeaux, B.Sc. http://ChangeLog.ca/ Motorsport Videos http://TireBiterZ.com/ Vlog Razor... Vlogging News... http://vlograzor.com/
