Here's an example of an "advertise here" page. http://epicfu.com/advertise/
If you have something like this, then you've done alot more than most do. Other things you could add to this... - prices - an system to let users purchases ad space online -- Charles Iliya Krempeaux, B.Sc. http://ChangeLog.ca/ Motorsport Videos http://TireBiterZ.com/ Vlog Razor... Vlogging News... http://vlograzor.com/ On Feb 13, 2008 12:33 AM, Charles Iliya Krempeaux <[EMAIL PROTECTED]> wrote: > Hello, > > > On Feb 12, 2008 10:44 PM, Renat Zarbailov <[EMAIL PROTECTED]> wrote: > > > > Your words are golden Bill. Only good content is king, rather than > > just any content. Just because content is created doesn't mean it's > > worth watching. > > > > On another note though, I am surprised that none of the companies, > > including blip, takes notice about what the producers need to monetize > > online shows, they only look at the scenery of online video from their > > software programming mindset. And when they flip, they wonder what > > they did wrong... It's all about usability testing!!! Put yourself in > > the shoes of the end-user and see if you will resonate to the existing > > video ad approaches. > > > > Big advertising platform creators like Maven networks and Move > > networks have it tailored for huge Fox-like corporations to be > > smoothly transforming their traditional TV content to the web. > > However, there's no company with a practical solution that does that > > for the independent producers. Does that mean that the future of > > online video advertising is only for the established TV brands? Why > > can't independent content producers establish an alliance that works > > with advertisers directly? There needs to be an RSS video ad approach > > for this to work. If there's any Adobe Flex programmers reading this > > they should take notice that this is where online video can prosper > > benefiting all. Similar to Google's Adwords this RSS feed would > > automatically embed itself to the most watched episode of an online > > show, hence advertisers are happy that the ad is seen by many. Also > > URL hotspots in the video is also essential for product placement for > > new tab opening when the end-user clicks on it. > > > > What are your thoughts on this? > > Take this from someone who was the principal software engineer at an > online advertising network for 3+ years and someone played most the > roles of this.... take this as advice from the engineer creating this > technology... from a publisher selling ads on his sites... from an > advertiser creating ads and finding places to put those ads... and to > some degree (from daily observation of my former co-workers)... from a > sales person dealing with advertisers... and a business development > person attracting publishers..... AND not someone who's just rambling > and giving advice about something he doesn't know anything about. > > ATTRACTING ADVERTISERS > > Create an "advertise here" page on your video blog. And make sure > potential advertisers can find it and get to it. (There is alot that > can be said about this... but to make it so my reply isn't too long, > I'll keep this brief.) > > OK... so you want to get advertisers?! Have you told them how to > contact you? Have you even told them you are accepting advertisers? > Do you provide information about how you sell advertising? (CPM? > CPT? CPC? CPA? Etc?) What about how much you charge? > > The minimum you should probably do is create an "advertise here" page > giving this kind of information. (You probably want to keep SEO and > other promotion techniques in mind for this page too when creating > it.) > > Ideally though you'd have more than just an "advertise here" page... > and have a self serve (and automated) system where people could pay > you money online and see their ad get scheduled to come up right there > and then. (All automated without them having to wait, and without you > necessarily having to do much anything... other than quality control, > fraud detection, etc.) > > Really though... if you really want to get advertisers... I strongly > suggest you get sales people. They can really help > > But, I know... I know. How can you afford one?..... if you can't > afford one by yourself, then team up with other people and get some. > Get enough people and you should be able to afford some sales people. > But make sure the people you team up with make your combined offering > attractive to advertisers. Either make it so your combined content > could be considered to be about the "same" thing to advertisers... or > where your audience is very very similar (according to the metrics > advertisers use). > > Additionally, teaming up with other advertisers can help you sell your > ad space too. Many advertisers will consider most video bloggers to > be way too small for them to bother with. (Purchases of hundreds or > thousands of dollars isn't worth it to them.) It's just too much > hassle for the ROI. (They feel that they send too much time on > something that's no worth very much money to them.) They're trying to > make purchases of tens of thousands of dollars (or more) of ad > space... and you probably don't have enough traffic for those kinds of > numbers. But if you team up with other people, all of you together > may be able to offer that much "advertising inventory". > > > RSS AND WEB SYNDICATION > > There's a problem with RSS, the way it is today. Well... 2 problems actually. > > The first problem is that you can only have one single video file per > episode, because there's is only one <enclosure> allowed. (And yes I > know about MediaRSS. See my VideoPress Video Feeds plugins if you > want to add MediaRSS to your WordPress-based Video Blog... > http://changelog.ca/project/VideoPress_Video_Feeds ) > > The second problem is that the video is always prefetched. (So if you > happened to get an ad in there somehow... it's probably very very old. > Which is bad from an advertising point-of-view.) > > So... for the first problem... how do you get an ad in there? If we > had playlists (like MediaRSS offers) then we'd be half way there. > > But without playlists we have to "magically" stitch the ad into the > video blogger's video. This is something that's computationally > intensive (especially in the online advertising environment where you > may have to do this thousands of times a second!) which can bring > difficulties in engineering the technology, which usually translates > to higher costs. > > But if RSS playlist support was common, we could solve this problem. > > The second problem (which is equally important)... after we have > playlists... the second problem is being able to control which video > files get pre-fetched and which get downloaded at the last possible > minute. (We could probably solve this HTTP headers... but software > needs to follow these headers!) > > For ads... most the time, you want them downloaded ads at the last > possible minute. But the parts of the actual show, it's OK to > pre-fetch them. > > > Now... to side step this 2 pronged RSS <enclosure> problem, you could > not bother using the RSS <enclosure> and just send a Flash-based video > player or a Java-based video player instead... but... that's not > really video. And, although it may be a solution in the short term... > it's going to cause us problems in the long run. So it's important to > get this RSS <enclosure>, playlist, pre-fetching thing right now IMO. > > There's alot more that could be said... but I'll end this here. > > > See ya > > -- > Charles Iliya Krempeaux, B.Sc. > http://ChangeLog.ca/ > > Motorsport Videos > http://TireBiterZ.com/ > > Vlog Razor... Vlogging News... http://vlograzor.com/ >
