There is more reference to Detroit music than there is to Adidas in the
ad. You could even miss the shots of the trainers and not even realise
its an advert till the closing image. It's all good.
-Original Message-
From: M Ng [mailto:[EMAIL PROTECTED]
Sent: 14 February 2008 06:33
To:
seriously. i liken this kind of thing (see also red bull music
academy) to the financial backing renaissance artists got from wealthy
patrons.
On Thu, Feb 14, 2008 at 4:56 AM, Mann, Ravinder [EMAIL PROTECTED] wrote:
There is more reference to Detroit music than there is to Adidas in the
ad.
http://www.factmagazine.co.uk/da/70982
I bet the creators of the advert / film / viral branded content thing
knew that this would cause a stir on 313 amongst the heads...
and that it would generate buzz
and that people would look at it
and keep Theo.. and adidas, fresh in their minds.
so, they've succeeded. No harm done, right?
No doubt at all.
For some unfathomable reason I still feel a very faint flicker of being
uncomfortable with it though. Everything about it is done to make you feel that
it's not an advert in any way whatsoever - and I guess this is just the way
things are done nowadays. The artist is happy -
The problem for big brands is they don't actually make anything,
there's no such thing as Adidas - as the modern economy is concept
based, driven by ideas and transient notions. Therefore it should come
as no surprise when they try to tie this something real or something
that would
I wouldn't say I love Adidas, but I do find this sort of advertising more
acceptable for some
hypocritical reason. I think the best I can hope to do is maintain a healthy
level of
self-criticism. I don't think I am in any position to pass judgement about
selling out and keeping
it real (or
Martin's got a refined point I think, although it's arguable that they
don't actually make anything. They make money for a start! :) But more
seriously it's *their* plants which underpay people in east Asia to
churn out these goods at a penny a shot, to be sold on in the west an
1000% margin.
So
i just bought new adidas shoes
so i guess it works
marsel
(passionate slave to the capital system)
Todd Sines schreef:
I bet the creators of the advert / film / viral branded content thing
knew that this would cause a stir on 313 amongst the heads...
and that it would generate buzz
and
They do make some nice gear though ; )
Kind regards,
Gary
Entertainment UK Ltd
Auriol Drive | Greenford Park | Greenford | UB6 0DS
x: 2946 | t: +44 (0)20 8833 2946
On 14 Feb 2008, at 11:28, Odeluga, Ken wrote:
Martin's got a refined point I think, although it's arguable that they
don't actually make anything. They make money for a start! :)
No doubt, but money is only an abstract concept in which we choose to
place our trust in anyway - the concept
On Feb 14, 2008, at 6:51 AM, Martin Dust wrote:
the only thing they do is the design
Well shucks, good thing that's so easy! :)
On 14 Feb 2008, at 11:58, Matt Kane's Brain wrote:
On Feb 14, 2008, at 6:51 AM, Martin Dust wrote:
the only thing they do is the design
Well shucks, good thing that's so easy! :)
I wasn't suggesting that it (design) was easy, merely pointing out
and re-enforcing the point I made about
it's almost like music
Martin Dust schreef:
On 14 Feb 2008, at 11:58, Matt Kane's Brain wrote:
On Feb 14, 2008, at 6:51 AM, Martin Dust wrote:
the only thing they do is the design
Well shucks, good thing that's so easy! :)
I wasn't suggesting that it (design) was easy, merely pointing
If Adidas was music it would be 'funky house'. Not good.
-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]
Sent: 14 February 2008 12:17
Cc: 313 313
Subject: Re: (313) Theo Parrish in Adidas AdverT
it's almost like music
Martin Dust schreef:
On 14 Feb 2008, at
Harsh.
-Original Message-
From: Odeluga, Ken [mailto:[EMAIL PROTECTED]
Sent: 14 February 2008 12:22
To: 313 313
Subject: RE: (313) Theo Parrish in Adidas AdverT
If Adidas was music it would be 'funky house'. Not good.
-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL
Shelltoes would be a ltd edition run, on colour vinyl..possibly a
mispress of something decent
Toby Frith wrote:
Harsh.
-Original Message-
From: Odeluga, Ken [mailto:[EMAIL PROTECTED]
Sent: 14 February 2008 12:22
To: 313 313
Subject: RE: (313) Theo Parrish in Adidas AdverT
If
that's the thing - the reason for the big shift in advertising
towards viral + branded content.
The success of BMW Films as not only a brand but a story - to make it
be intertwined in your lives.. that's exactly what they're after.
How many musicians or producers do you know evangelize
hey everyone - any news on the festival this year? Do any of you know
if it's going ahead as normal?
Does anyone know any people who are putting on afterparties etc? Myself
and Guy Thackeray (DJ Guy / non stop djs) are going to be back out there
again this year, would be cool to hook up
carl craig at cielo. skurge at apt.
--
---
Michael Kuszynski
[EMAIL PROTECTED]
[EMAIL PROTECTED]
http://www.planerecordings.com
New York, NY
I wouldn't say I love Adidas, but I do find this sort of advertising
more acceptable for some
hypocritical reason.
I don't think it's hypocritical at all. I've seen the spread of
viral+branded content online as advertising and I like it or a few
reasons.
For a start, to do it correctly (as I
That is spot on Kamal imo.
And no, I personally didn't kill the video.
I guess we should all expect quite a bit more of this sort of thing.
Albeit in a somewhat circumlocutious way
...If they're [the New Marketeers] smart.
K
-Original Message-
From: Stoddard, Kamal [mailto:[EMAIL
Ah yes, the first sign of the coming spring: Someone asking about the Festival!
Honestly I don't know why Paxahau doesn't start announcing line-up a
little earlier, to attract overseas fans.
Especially now since Bush has turned the dollar into a gum wrapper.
Hey all you foreign kids! When was the
old guard = company- internal marketing dept- research firm - wack
commercial actors
new guard = company- guerrilla/viral marketing consultants -
independent media creation professionals- people you actually know
and
care about.
It's convincing K, but ask yourself the reason they've
A couple of thoughts:
I sincerely doubt that the 313 mailing list demographic is sufficiently
lucrative to warrant
creating a specific viral marketing campaign for. Are there other artists
involved in a similar
series targeting other groups? I don't think this sort of campaign is expensive
to
the reason i like something like the RBMA is that it gives something
back to the dance community. something like this, i dont think you can
say the same thing. its a cool little video to watch, but how much
would making this have cost had it been independently financed instead
of having adidas do
If he was advertising for some new Roland product would it be any less
uncomfortable for you?
I know there's the argument that Roland makes products for music and it's a
logical extension but it's still shilling for your dollars.
Maybe Theo likes and wears Adidas.
What's good about it is that
i guess the good thing to come from all this is more
exposure for Theo
- Original Message -
Da : [EMAIL PROTECTED]
A : Toby Frith [EMAIL PROTECTED]
Cc: 313 313@hyperreal.org, Carlos de Brito
[EMAIL PROTECTED], Frank Glazer
[EMAIL PROTECTED], Cyclone Wehner
[EMAIL PROTECTED], M Ng
that's total B.S. Martin
they aren't robots - I'm sure there are people working at Adidas and
other companies they could very well be into Theo Parrish
Just because they work at a corporation doesn't mean they live in a bubble
- cut off from the world you live in.
someone at some level along the
On 14 Feb 2008, at 17:43, [EMAIL PROTECTED] wrote:
that's total B.S. Martin
they aren't robots - I'm sure there are people working at Adidas and
other companies they could very well be into Theo Parrish
Why is it BS? Have I shattered the illusion?
It's true, get use't it - its how the
Hi all.
Just want to share three new DJ Bone Actual Emotion Mixes: a house set, an all
KDJ record set and an all UR set.
Check it out: www.dj-bone.com
Thanks.
I think you'd be surprised.
As many grumps that are on this list [myself included] they're still
highly influential - even if the one someone you respect or admire
says one line - it's enough to persuade.
let's also not forget my adidas by Run DMC - wonder if that was a
giant
Adidas basically documents a day in the life of with a barely
noticeable fact that he's wearing their shoes.
That's the whole point of the advert tho MEK, they've done the BUY
NOW, so they've switched to mnml :) If you've ever seen what it takes
to document a day in the life of film (8+
everything is a nebulous lifestyle choice -
I think Buddha pretty much said that
MEK
Martin Dust [EMAIL PROTECTED] wrote on 02/14/2008 12:17:51 PM:
Adidas basically documents a day in the life of with a barely
noticeable fact that he's wearing their shoes.
That's the whole point of the
salut 313-list
although I hate Adidas for their extra-ugly-politics ...
I always will love Theo !
... my own way in music-biz, label-work etc..
is not all pc, there´s a lot of contradictions ..
and still together with the label monika-enterprise
we also just released a for free compilation
Oh, btw - I've been on film shoots
I know *exactly* how many people it takes to do this kind of work - craft
services included
you want me to write up an financial estimate for it?
;-)
MEK
Martin Dust [EMAIL PROTECTED] wrote on 02/14/2008 12:17:51 PM:
Adidas basically documents a day in
[EMAIL PROTECTED] wrote:
Oh, btw - I've been on film shoots
I know *exactly* how many people it takes to do this kind of work - craft
services included
you want me to write up an financial estimate for it?
You can if you want but that wasn't my point ;)
m
Either that or spend it on that new Prophet '08 Module ;-)
On 14 feb 2008, at 17:15, kent williams wrote:
Ah yes, the first sign of the coming spring: Someone asking about
the Festival!
Honestly I don't know why Paxahau doesn't start announcing line-up a
little earlier, to attract overseas
Hi,
Some of you might enjoy listening to my most recent Live PA, recorded
in Chicago on February 1, when I opened for Camea and Tony Rohr...
Unedited, unmastered, recorded straight from the mixer, Ableton + drum
machine. Get it here:
http://www.cyborgk.com/audio/dave_powers-livePA_2.01.08
Let me
Sorry that should be:
http://www.cyborgk.com/audio/dave_powers_livePA_2.01.08.mp3
On Thu, Feb 14, 2008 at 5:02 PM, David Powers [EMAIL PROTECTED] wrote:
Hi,
Some of you might enjoy listening to my most recent Live PA, recorded
in Chicago on February 1, when I opened for Camea and Tony
The Grammies is pretty out of touch with grassroots, we all agree on
that I am sure. I am glad Amy Winehouse was recognised but the
Chemicals winning best electronic album - it's right out of line with
even the commercial dance scene. LCD should have got it, maybe Justice.
Cyclone Wehner
On Thu, Feb 14, 2008 at 9:39 PM, Cyclone Wehner
[EMAIL PROTECTED] wrote:
The Grammies is pretty out of touch with grassroots, we all agree on
that I am sure. I am glad Amy Winehouse was recognised but the
Chemicals winning best electronic album - it's right out of line with
even the
Maybe we've gone just about as far away from Detroit Techno on this
thread as is possible, but I will say this: The Herbie Hancock/Joni
Mitchell CD has some brilliant work on it. I'd never feel bad about
Herbie winning a Grammy.
And it makes me feel really frickin old to think that I've been
a funny read:
http://www.cracked.com/article_15856_7-most-unforgivable-grammy-award-snubs-all-time.html
On Thu, Feb 14, 2008 at 8:51 PM, Thomas D. Cox, Jr.
[EMAIL PROTECTED] wrote:
hahahahaha. as if either of them deserve an award for best electronic
album either. all awards are a joke.
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