--- In videoblogging@yahoogroups.com, Eric Rice [EMAIL PROTECTED] wrote:
Take your ROI and CPM and chuck that out the window. We're living in
a world where that
starts to mean diddly squat.
I'll set a price, set the expectations, and the sponsor cay say yea
or nay...
Return on
true, true.Eric was definately speaking from his 'personal' perspective and since he is more of a rare breed and one that can and will brand himself as a vehicle for marketing other brands it wont jive with someone like you and prob most vloggers right now.
but, its great to read Eric's
Wow - that's awesome!
I will go out on a limb here and say that you are getting those kind
of cpms because you're so current and it in regards to online
video (it in a very good way).
You have good viewership and as a leader of this movement there are
positive branding implications for
We are going to try something fun with advertising on Monday, if all
goes well, and by then I'll have our little spiel set up to justify
such a high CPM value. I'll send in the news then.
On Jan 19, 2006, at 10:58 AM, LeanBackVids.com wrote:
--- In videoblogging@yahoogroups.com, Eric Rice
I found this article from TV Week about advertiser supported internet
video: http://www.tvweek.com/article.cms?articleId=28995
--- In videoblogging@yahoogroups.com, cooper3acd
[EMAIL PROTECTED] wrote:
Wow - that's awesome!
I will go out on a limb here and say that you are getting those kind
THANKS! That is a great article.
I used the BugMeNot extension for Firefox to avoid registering...
http://roachfiend.com/archives/2005/02/07/bugmenot/
-Matt
---
http://vlogmap.org
http://leanbackvids.com
http://ridertech.com
--- In videoblogging@yahoogroups.com, Bill
either that or search for the google cached story:
http://64.233.179.104/search?q=cache:Pl-QvRSEENUJ:www.tvweek.com/article.cms%3FarticleId%3D28995+ipod+muddles+the+financial+watershl=en
On 1/19/06, LeanBackVids.com [EMAIL PROTECTED] wrote:
THANKS! That is a great article.
I used the
Yes, thanks... great article, indeed. I can't believe someone's out
there getting $10,000 in donations/month for a videoblog I've never
heard of. I'd better go check it out.
Kitka
--- In videoblogging@yahoogroups.com, LeanBackVids.com
[EMAIL PROTECTED] wrote:
THANKS! That is a great
Ms. Kitka wrote:
Yes, thanks... great article, indeed. I can't believe someone's out
there getting $10,000 in donations/month for a videoblog I've never
heard of. I'd better go check it out.
Not familiar with the work of Leo Laporte I guess? :)
He's a smart (and likable) guy, who has been
Laporte has been a TV personality for years.
already has an established fan base etc...On 1/19/06, Ms. Kitka [EMAIL PROTECTED] wrote:
Yes, thanks... great article, indeed.I can't believe someone's outthere getting $10,000 in donations/month for a videoblog I've neverheard of.I'd better go
And TechTV's The Screen Savers had (and still has) a cult following.
A big reason Digg.com got so big so fast was because Kevin Rose was
the Dark Tipper on the show. Leo, Kevin and Patrick have all moved
on sucessfully due to the now-cancelled TV show. Leo is well liked by
regular computer
Remember guys, I'm Canadian... I never even heard of Adam Curry until
I was mentioned on his show a few months ago... I thought he was
related to Tim Curry or something.
I didn't really get into videoblogging because I saw it and wanted to
do it, I just did it... only now am I learning more about
Yeah if you've never had cable or satelite TV or just not a certified
geek they you've likely never heard of him either. Although he is on
the Canadian version of Call for Help. But no big deal, that just
explains why he's doing so well with donations. I think it's great
that he can do this with
No, they said that Leo, Kevin and Patrick combined average in one week
what the show got in a single day.
The part I found most interesting is that Leo does not offer his
videos in iTunes because he can't handle the cost. I wonder if that
means he doesn't have a feed or if he simply did not
Having made some significant cpm buys (my biggest buy was 40,000,000
impressions over 5 weeks) and having also also created smaller sites
and gotten ads onto them, I can comment that $25 is an achievable
cpm but is not likely to happen until you've got a targetted,
focussed demographic (i.e.
Who is we... Rocketboom or vlogs in general? And how do you justify
those higher CPMs? Any insight is appreciated.
-Matt
--- In videoblogging@yahoogroups.com, andrew michael baron
[EMAIL PROTECTED] wrote:
We are talking about CPMs that are much higher, $50 to $150.
Yahoo! Groups
All that tells me is that nobody is going to get rich off this stuff
anytime soon.
Actually there is another thing to consider that doesn't translate
directly from the standard web ad space. Length. How much for a 10 sec
ad? How about a minute? Makes a difference.
Bill Streeter
LO-FI SAINT
Oh and one other thing. For smaller advertisers that are new to video,
there could be a secondary revenue stream made on the creative side of
it too.
Bill Streeter
LO-FI SAINT LOUIS
www.lofistl.com
--- In videoblogging@yahoogroups.com, Bill Streeter [EMAIL PROTECTED] wrote:
All that tells me
We are talking about CPMs that are much higher, $50 to $150.
Does the agreed price then depend on the subscription numbers or
average downloads? The two numbers differ greatly for my own vlog as
I'm sure it does with more popular vlogs like RB.
Kitka
Yahoo! Groups Links
* To visit your
It is all about eyeballs (aka downloads). CPM would then be the cost
per thousand downloads. Subscription numbers are not as reliable as
the server stat that says a movie has been requested X number of times.
-Matt
---
http://vlogmap.org
http://leanbackvids.com
I'm late to the conversation so here's my .02 worth.
For me *personally*, sponsorships and advertising doesn't start with a single
medium.
Sure, I'll put a product or in rare cases an ad in my vlog, podcast or, more
directly-- the
feed-- but a medium in isolation, well, that's reaching only a
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