On 26 April 2012 16:28, Patrick Collins <pcolli...@gmail.com> wrote: > Raman, > As a rational person that feeling in your gut of getting incorrectly > married to a wonky idea is completely rational. In fact what is irrational > is how quickly people can "believe" in their idea with no market data to > support whether it will ever succeed. Not even basic testing. > > I made this post a while ago might and might satisfy the yearning for a > bit more structure around finding the right idea: > > http://www.mail-archive.com/silicon-beach-australia@googlegroups.com/msg08326.html > > Patrick. >
I've been reading (about halfway through now) the book Patrick recommends<http://www.amazon.com/What-Customers-Want-Outcome-Driven-Breakthrough/dp/0071408673> ; *What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services* by Anthony Ulwick. I'm reading it partly because of Patrick's previous post (the one he linked), and partly because Graham (who responded really concisely above) smashed me over the head with the concept in a recent discussion in this group. A large part of the book is Ulwick's argument that there is no such thing as a latent need, and it's compelling and cogent. It's certainly changed the way I talk about my ideas, and I'm working on reconfiguring my brain to think this way too. Good luck, Tom -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
