On 4 November 2014 18:55, Philip Barnes <p...@trigpoint.me.uk> wrote:
> According to wikipedia SPAR is an acronym of Door Eendrachtig
> Samenwerken Profiteren Allen Regelmatig, although the DE has been
> dropped.
> http://en.wikipedia.org/wiki/Spar_(retailer)#Etymology

Yes, but according to the newspaper article I linked, the name and
icon were chosen first, and the slogan was only chosen later to match
the name. Which would make sense, because 'Door Eendrachtig
Samenwerken Profiteren Allen Regelmatig' sounds rather artificial in
Dutch.

-- Matthijs

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