Michael: Because people are, in fact, generally honest on these things (not to say there aren't, but you wouldn't be able to build the massive amount of ad revenue places like Facebook can without having a reasonable belief that the data provided is accurate.
Where I think this can become more valuable is to attempt to track what I'd call the "Mad Men" effect. If you look at just the raw ratings on that show, it's mediocre at best, even amongst cable. But where this starts filling in the pieces is that the conversations and chatter about the show, to be able to say, "Yes, the viewership ratings suck, but there's a very high amount of talk about the show." South Park is another example. This is where, as PGage noted, there needs to be an awareness that, yes, the massive conversation about Glee is going to be coming from adolescents. But you at least can start adjusting your buy to factor that in. On Wed, Jun 1, 2011 at 5:51 PM, Michael Ricks <buzzwamp...@gmail.com> wrote: > I guess the issue that I have is that there is an assumption that people are > telling the truth about their age and gender (and income) when they sign up > for Facebook, Twitter, etc. while I know that is not the case. I'm > typically either just over 18/21 or over 100. Gender switches to suit my > mood. Most of my peers do the same as we do not believe that marketing data > should be given away for free. > > In that light, how can people rely on any demographic data that is obtained > from online registrations? > > Ranger > > > On Wed, Jun 1, 2011 at 3:27 PM, Ron Casalotti <roncasalo...@gmail.com> > wrote: >> >> You are correct that Pew's study said that only 20 million people (8% >> of Americans 12+) use Twitter -- but 92% had heard of it. Twitter is >> the kind of site where you do not need to register to see what someone >> says if you have a link to their profile page. >> >> But Facebook is the marketing/consumption social network of choice >> with nearly 700 million worldwide users. A recent study by Edison >> Research and Arbitron states that 51% of Americans12+ use that >> . >> Some more social media data: >> - 46% of Americans 12+ check their social media sites more than once >> a day >> - 88% have Internet access, and 86% of those have broadband access >> -- essential for video streaming >> - 55% of Facebook users are aged 25-54; 52% are women >> - Twitter is the second largest Search Engine in the world (behind >> Google), ahead of bing and Yahoo! -- combined. >> >> Anyway, I agree it's not perfect, but still think this is better than >> diaries and people meters in measuring popularity and impact as people >> tend to talk about, and spend time interacting with, things (brands, >> companies, and TV shows) they like. >> >> Ron Casalotti >> Wayne, NJ >> >> On May 31, 11:48 am, "Melissa P" <takingupspace...@gmail.com> wrote: >> >> > Also, Ron said: >> > >> > "56% of Twitter users, for example, are in the 30-54 year old target >> > demo" >> > >> > According to the Pew Research Center, only 8% of Americans are using >> > Twitter, so while Twitter response might approach usefulness for teenage >> > girls, it's not much of an answer for everyone else. >> >> -- >> TV or Not TV .... The Smartest (TV) People! >> You received this message because you are subscribed to the Google >> Groups "TV or Not TV" group. >> To post to this group, send email to tvornottv@googlegroups.com >> To unsubscribe from this group, send email to >> tvornottv-unsubscr...@googlegroups.com >> For more options, visit this group at >> http://groups.google.com/group/tvornottv?hl=en > > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to tvornottv@googlegroups.com > To unsubscribe from this group, send email to > tvornottv-unsubscr...@googlegroups.com > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to tvornottv@googlegroups.com To unsubscribe from this group, send email to tvornottv-unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
