You are correct that Pew's study said that only 20 million people (8% of Americans 12+) use Twitter -- but 92% had heard of it. Twitter is the kind of site where you do not need to register to see what someone says if you have a link to their profile page.
But Facebook is the marketing/consumption social network of choice with nearly 700 million worldwide users. A recent study by Edison Research and Arbitron states that 51% of Americans12+ use that . Some more social media data: - 46% of Americans 12+ check their social media sites more than once a day - 88% have Internet access, and 86% of those have broadband access -- essential for video streaming - 55% of Facebook users are aged 25-54; 52% are women - Twitter is the second largest Search Engine in the world (behind Google), ahead of bing and Yahoo! -- combined. Anyway, I agree it's not perfect, but still think this is better than diaries and people meters in measuring popularity and impact as people tend to talk about, and spend time interacting with, things (brands, companies, and TV shows) they like. Ron Casalotti Wayne, NJ On May 31, 11:48 am, "Melissa P" <takingupspace...@gmail.com> wrote: > Also, Ron said: > > "56% of Twitter users, for example, are in the 30-54 year old target demo" > > According to the Pew Research Center, only 8% of Americans are using > Twitter, so while Twitter response might approach usefulness for teenage > girls, it's not much of an answer for everyone else. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to tvornottv@googlegroups.com To unsubscribe from this group, send email to tvornottv-unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
