On Tue, Mar 9, 2021 at 5:52 AM Paul Murray <[email protected]> wrote:

> Online gambling became legal here in MI a few weeks ago, and OMG MAKE THE
> ONLINE GAMBLING COMMERCIALS STOP.
>
> They were some actually running in advance, which was a little weird,
> because apparently it wasn't exactly clear what date the state government
> would start allowing it. Now there's more and more every week.
>
> You can't move for gambling ads during football (soccer) coverage.
Technically, they're impressive. The ads contain live odds for the game
that you're about to watch or in the middle of. The overall surrounding of
the ads the same, but the specific deal is live-generated around 30 seconds
before the ad airs. Of course odds change constantly so there's some rule
that says the bet has to be available for a short period of time. But they
only ever use slightly complicated combination bets eg. "Arsenal to win 3-1
and Lacazette to be a goalscorer." That's so precise that you can offer
fairly generous odds and keep the bet live for a while.

The downside is utterly normalised. The ads all have "When the fun stops,
stop." included in them. And occasionally, they'll mention that they have
deposit limits to stop you putting your entire monthly payslip on the
football. But yeah - gambling has become a problem.

Of course the aforementioned gambling skews male, but fear not, there are
lots of bingo mobile apps all over daytime TV too...

The people who have really got addicted to gambling are our football teams.
If, as seems likely, the government tightens up a lot on advertising, then
lots of them might be in trouble. But I've strayed off topic enough here!


Adam

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