On Tue, Mar 9, 2021 at 10:44 AM Adam Bowie <[email protected]> wrote:
You can't move for gambling ads during football (soccer) coverage. Technically, they're impressive. The ads contain live odds for the game that you're about to watch or in the middle of. The overall surrounding of the ads the same, but the specific deal is live-generated around 30 seconds before the ad airs. Of course odds change constantly so there's some rule that says the bet has to be available for a short period of time. But they only ever use slightly complicated combination bets eg. "Arsenal to win 3-1 and Lacazette to be a goalscorer." That's so precise that you can offer fairly generous odds and keep the bet live for a while. The downside is utterly normalised. The ads all have "When the fun stops, stop." included in them. And occasionally, they'll mention that they have deposit limits to stop you putting your entire monthly payslip on the football. But yeah - gambling has become a problem. Of course the aforementioned gambling skews male, but fear not, there are lots of bingo mobile apps all over daytime TV too... The people who have really got addicted to gambling are our football teams. If, as seems likely, the government tightens up a lot on advertising, then lots of them might be in trouble. But I've strayed off topic enough here! There is a big ramp up in ganbling in the US and advertising is sure to follow. Professional teams are already striking deals with gambling companies and shows are starting to appear for fantasy football players. In current pandemic conditions both casinos and state lotteries have launched online games and I have already seen commercials from the local casino and billboards from the lottery. I'm sure the online business is not going away when the casinos reopen to capacity and I'm sure they will be spending on commercials to build that business. -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAJE-FiHjOOPFEatbWUEFeCqYY34yQ5iGTDCu2ETn1%3DZrrOq2cw%40mail.gmail.com.
