Hi Matt, Thanks for your reply :-)
I just discussed it with a few of my users (gotta love the community). Replies in the mail below. On 8/10/10 12:18 AM, themattharris wrote: > Thanks for the replies, it’s really helpful to know what your thoughts > and questions about the promoted products are. I’ve caught up with the > team who are working on this and discussed your questions with them. > Here's what I find out. > > We began testing Promoted Trends in June as an extension of our > Promoted Tweets which were launched in April. So we all have the same > understanding of what these products are i’ll explain them here. > > A Promoted Trend is one a topic which is already trending on Twitter > but not popular enough to make it onto the Trending Topics list. A > topic which isn’t popular on Twitter already cannot become a Promoted > Trend. Effectively an advertisement. If I wanted to push my application (about 1 tweet per day), I could simply contact Twitter and make my application a Promoted Trend, right? To me (and my users) that is an advertisement. > A Promoted Tweet is a Tweet which businesses and organisations want to > highlight to a wide range of users. They have the same functionality > as a regular Tweet except a Promoted Tweet will be highlighted at the > top of some of our search results pages. Easily compared to a Google advertisement - which is also just a message on the bottom of a page, except that in the case of Twitter it looks like a real Tweet. > Until today the Promoted Tweets and Trends were only shown to visitors > on twitter.com. The API additions today take us closer to syndicating > both those products to third parties. How this works out and ends up > with everybody is one of the reasons we started the beta test with a > handful of partners. > > As developers the benefit to you of displaying the Promoted Products > is that Twitter will share revenue with you. We’re still working out > the exact value and will keep you informed on developments. This will either make the people of TweetDeck etc *very* rich, or it won't get the smaller developers (like myself) a thing. ;-) > For users the benefit is that they will see time, context and event > sensitive trends promoted by advertising partners. Only Tweets which > users engage with will be kept. This means if users don’t interact > with a Promoted Tweet it will disappear. Tell me: what's the actual gain for the user? When I started displaying a Google Ad on my first website (years ago), some people stopped visiting the site. How is this kind of advertisement different? > Some more information is on our support site: > http://support.twitter.com/articles/142161-advertisers > http://support.twitter.com/groups/35-business/topics/127-frequently-asked-questions/articles/142101-promoted-tweets > > Best, > Matt Tom PS: This is what my community thinks - Please don't consider it pointless bashing ;-) > On Aug 9, 1:12 pm, scotth_uk <satsc...@gmail.com> wrote: >> I Agree with Tom. Please explain more on how this will benefit end- >> users and developers and not simply be a revenue stream for you. >> >> Thanks. >> >> On Aug 9, 8:50 pm, Tom van der Woerdt <i...@tvdw.eu> wrote: >> >> >> >>> Hi Matt and other developers, >> >>> If I understand correctly, Promoted Trends are advertisements, and they >>> aren't necessarily trending topics. Basically what Twitter is trying to >>> do here is let the desktop clients show Twitter's advertisements as >>> well? Is there any benefit to the developers and/or the users for doing >>> this? >> >>> Correct me if I am completely wrong (wouldn't be the first time today) >>> but Twitter is offering it's own advertisements to developers - I don't >>> see why any developer would implement that. >> >>> Tom >> >>> On 8/9/10 9:36 PM, themattharris wrote: >> >>>> Hey Developers, >> >>>> As you might know, this year Twitter launched a suite of Twitter >>>> Promoted Products, including Promoted Tweets (http://blog.twitter.com/ >>>> 2010/04/hello-world.html) and Promoted Trends, which advertisers can >>>> use to deepen their engagement with Twitter users. >> >>>> To date, these products have been shown to users on Twitter.com. Over >>>> time, we plan to extend the products to ecosystem partners. Today, we >>>> made an update to one of our APIs that gets us closer to that >>>> objective. >> >>>> Clients using the API will see new fields related to promoted content >>>> in the response they get back from the /1/trends/current.json request >>>> and any local trends requests. These two new data points will show in >>>> the json response as "events" and "promoted_content". >> >>>> We are still building the data points out and have more updates to >>>> make. Whilst that is happening, the two data points won't be able to >>>> return any useful content, and instead will have a value of 'null'. >> >>>> Over the next few months, we will begin beta testing with a handful of >>>> desktop applications. During this period, we aim to learn a lot, and >>>> we will apply those lessons when we expand distribution of Twitter >>>> Promoted Products to the broader ecosystem. >> >>>> We'll continue to keep you posted on other developments and changes as >>>> they happen. >> >>>> Best, >>>> Matt >> >>>> -- >> >>>> Matt Harris >>>> Developer Advocate, Twitter >>>> http://twitter.com/themattharris
