> Surely it has the same problem for people further down the chain? > While going through the "struggling to make a brand" thing recently > everyone else in the supply chain causes problems. Just because > they're a big name doesn't make the problem go away for others. This > is, however, just how the universe works at the moment. The only way > to change it is to become a big name yourself. > > I'd also argue about Ubuntu having a long way to go with the brand. > I've seen it crop up in the national news a couple of times, and it's > in the trade mags quite frequently. It's got someway to go to get full > household recognition, but not as far as many people would think. > Oh I'd very much like to become a big name. CTS, the UK's no.1 Ubuntu retailer, I like that!
I agree we've reached a tipping point now and the fact many people at least recognise the name now it what prompted me to set up in business. For once I want to be the first on the bandwagon, not the last.
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