On 6/7/05, Bruce Johnson <[EMAIL PROTECTED]> wrote:

> Um, actually, not really. Real-world benchmarks already show that the
> dual G5's were able to keep pace with the faster Pentiums.
> 
> The big reason Apple's doing this is to get the laptop line moving
> forward with the Pentium M.

Disagree. It's not about PPC at all. 

It's about Jobs having a world-class OS and feeling that the time is
right to take on MS, which is looking weak right now.

Why?

[1] It's a long time since WinXP. 
[2] The 32-bit to 64-bit transition will be hard: all new drivers and
a new OS just as it gets going.
[3] Itanium is dead and was a waste of time & money for Intel & MS
both. (Meanwhile, HP and SGI are truly buggered now. They must be
terrified. They should be.)
[4] Longhorn is very very late and being severely cut back. Most of
the cool new features have been either cut or are being backported to
XP anyway.
[5] The spyware and virus problems are huge and getting worse. MS' OS
and Internet applications all need fundamental changes to fix this.
MS' strength is backwards-compatibility; this is now also its biggest
handicap.

Intel is looking weak too, compared to AMD, but it's a big company
with deep pockets. It can probably pull a rabbit out of its hat.
Probably a dual-core 64-bit Pentium-M derived chip, perhaps a Dothan
variant.

Intel, for its size, is agile. So is Microsoft - for /its/ size,
astoundingly so. Both could turn around very quickly if they needed
to.

It's not the best time for Apple to do this. It would have been better
announced in 2003 and started by now, but Apple needed the critical
mass behind OS X to grow larger. Announcing this too early would have
been fatal. Now, with Tiger and features like Spotlight and complete
Quartz hardware acceleration, it feels that it has a strong enough
offering.

It's a very risky move, I think. Apple is a hardware vendor. It needs
to persuade people that its expensive Pentium boxes are worth paying
more for than everyone else's cheap generic Pentium boxes. The only
real difference will be the OS. This will be a hard sell.

However, if it gets it right, it stands to take a significant share of
the PC market, as opposed to growing its tiny few-percent niche a bit.

If it loses, in a few years, Apple will sell audio players and nothing
else. It could very easily happen.

-- 
Liam Proven
Home: http://welcome.to/liamsweb * Blog: http://lproven.livejournal.com
AOL, Yahoo UK: liamproven * ICQ: 73187508 * MSN: [EMAIL PROTECTED]

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