thinking about it, the main reason it was so obnoxious was because it  
came after the intro soundbite from jay and after the boingboing tv  
ident, so it wasn't just pre-roll, it was inserted after you've  
already thought the episode was beginning.

it wouldn't have been *as* bad (though still pretty inappropriate) if  
it had been the first thing you see before the real content began.

i know you guys in the US are used to this kind of advertising on TV  
- credits, adverts, content, but it's pretty invasive and people in  
the UK would never stand for it.  we even get to see the credits of  
the show before the adverts roll.

ads are less hateful when they come before the show starts, and at  
natural break points in the middle and at the very end.


On 26-Aug-08, at 10:00 AM, Rupert wrote:

I thought it was funny - just made me laugh at the advertiser - but
yeah, i'm pretty amazed at the stupidity of advertisers, still making
one-size-fits-all adverts, even little 5 second pre-roll ones.
simplistic ideas of brand identity etc mean they can't get their
heads around supplying a variety of different tones to be used
depending on the content. without realising that this kind of use of
your brand makes you seem like an idiot. they might as well have
inserted the title sequence from The Hills.

On 26-Aug-08, at 9:52 AM, Heath wrote:

I am glad jay and ryanne are back safe, I am glad that boing boing
and others are trying to report things....but....and for me it's a
big but....the ads on the video piece from boing boing turned me
off....I mean, here are jay and ryanne talking about people being
detained and how that they are basicly trying to get out of town
before they themselves are detained and I get some upbeat rockin ad
for, heck I don't even know but it just seemed sooo out of
place....it detracted me from the overall message...maybe it's just
me...but.....

Heath
http://batmangeek.com
http://heathparks.com

--- In videoblogging@yahoogroups.com, Rupert <[EMAIL PROTECTED]> wrote:
 >
 > http://tv.boingboing.net/2008/08/25/boing-boing-tv-proti.html
 >
 > "Last week, eight American citizens were detained in Beijing for
 > participating in pro-Tibetan sovereignty protests near the site of
 > the 2008 Olympics, with Students for a Free Tibet. Two
videobloggers
 > who documented those protest and guerrilla art installations
evaded
 > detention, and spoke to Boing Boing TV on Friday Beijing time
about
 > why they were there, what they witnessed, and why it mattered.
 >
 > "Jay Dedman and Ryanne Hodson of Ryanishungry.com spoke to us over
 > Skype from a hostel in Beijing. One of the actions they documented
in
 > photo and video was the hanging of an "LED throwies" light banner,
 > below, which read "FREE TIBET." We agreed to hold this Boing Boing
tv
 > episode until after we received word that they'd safely left the
 > country. They have returned home, so I am posting the piece today."
 >
 > [Non-text portions of this message have been removed]
 >

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