I completely disagree with this criticism of the WMF.

It seems to me that the main barriers to getting gamification happening in
relation to en.wiki are cultural / organisational issues not marketing ones.

If the editing communities genuinely wanted huge influxes of complete
newbie editors, I have no doubt that the commercial partners who benefit
from wikipedia could send them our way pretty trivially. What the editing
communities want / need is new minimally-competent editors, and crafting
them from complete newbies (typically called on-boarding) is very costly.

See https://en.wikipedia.org/wiki/Onboarding for an overview of the
complexities.

cheers
stuart

--
...let us be heard from red core to black sky

On Sun, Aug 28, 2016 at 5:37 PM, Gerard Meijssen <gerard.meijs...@gmail.com>
wrote:

> Hoi,
> You are absolutely right. Both approaches have promise. It is however a
> marketing job, not a research job to realise their potential. Marketing is
> where the WMF sucks.
> Thanks,
>       GerardM
>
> On 27 August 2016 at 22:49, Dario Taraborelli <dtarabore...@wikimedia.org>
> wrote:
>
>> Nice, thought-provoking post, Pine.
>>
>> Here's my take on two ways to attract a population of good-faith
>> contributors 1 or 2 orders of magnitude larger than the current one, based
>> on what I've seen over the last couple of years:
>>
>> *Gamified interfaces for microcontributions à la Wikidata game*.
>> (per GerardM) there's absolutely no doubt this model is effective at
>> creating a large volume of high-quality edits, and value to the project and
>> communities. So far these tools have been primarily targeted at an existing
>> (and relatively small) population of core contributors and the only attempt
>> at expanding this to a much broader contributor base (WikiGrok) were too
>> premature. I do expect we will see more and more of lightweight distributed
>> curation in the next 5-10 years. In my opinion Wikidata is ready to
>> experiment with a much larger number of single-purpose contributory
>> interfaces (around missing images, translations, label evaluation,
>> referencing etc)
>>
>> *Ubiquitous outreach, supported by dedicated technology*.
>> I called out in my Wikimania 2014 talk
>> <http://www.slideshare.net/dartar/wikimania-2014-the-missing-wikipedia-ads>
>> the fact that the single, most effective initiative ever run to attract new
>> contributors has been WLM (I am intentionally not including initiatives
>> like WP in the classroom as they target a pre-defined population such as
>> students, but they are probably the most advanced example in this
>> category). Creating tools such as recommender systems and todo lists 
>> *tailored
>> to the interests of particular, intrinsically motivated contributors* as
>> well as the analytics dashboards <http://tools.wmflabs.org/hashtags/> to
>> measure the relative impact and best design of these programs, is the most
>> promising venue to expand the Wikimedia contributor population.
>>
>> My 2 cents. How making the edit button 10x larger is not a solution to
>> this problem is a topic I'll reserve to a separate thread.
>>
>> Thanks for starting this thread.
>>
>> Dario
>>
>> On Sat, Aug 27, 2016 at 5:32 AM, rupert THURNER <rupert.thur...@gmail.com
>> > wrote:
>>
>>> On Sat, Aug 27, 2016 at 11:08 AM, Amir E. Aharoni <
>>> amir.ahar...@mail.huji.ac.il> wrote:
>>>
>>>> The English Wikipedia alone has hundreds of thousands of items to fix -
>>>> missing references, misspellings, etc. The problems are nicely sorted at
>>>> https://en.m.wikipedia.org/wiki/Category:Wikipedia_backlog . There are
>>>> millions of other things to fix in other projects. So quality is getting
>>>> higher in many ways, but the amount of stuff to fix is still enormous.
>>>>
>>>> What we don't have is an easy way for new people to start eliminating
>>>> items from the backlogs. The Wikidata games are a nice step in the right
>>>> direction, but their appeal to new participants is non-existent.
>>>>
>>>
>>> there is a backlog? after 15 years contributing you tell that on the
>>> research mailing list :) i used wikidata games for a couple of minutes and
>>> great pleasure when i see the link flying by in an email. but i am never
>>> able to find that link again in my life. maybe that is the problem? rename
>>> the "donate" link to "contribute" and then have "money" and "time" which
>>> links to code and content. just my 2c ...
>>>
>>> rupert
>>>
>>>
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>>> Wiki-research-l@lists.wikimedia.org
>>> https://lists.wikimedia.org/mailman/listinfo/wiki-research-l
>>>
>>>
>>
>>
>> --
>>
>> *Dario Taraborelli  *Head of Research, Wikimedia Foundation
>> wikimediafoundation.org • nitens.org • @readermeter
>> <http://twitter.com/readermeter>
>>
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