Michael Erskine wrote:
The ILECs have been building the POTS network since 1900. They are
not incompetent and they understand how to buy power.
Actually, maybe not incompetent but entirely without vision and with an
eye only to quarterly numbers.
Your best recipe for retaining customers - DSL, wireless or otherwise -
is to add sticky apps. You have all heard the value add speech before -
but many of you still do not apply it.
How did AOL keep so many customers? They didn't know how to move their
address book. Take that as a hint, especially when many of your clients
use webmail.
There are many companies that will help you sell apps - ZOHO,
AppExhange, SalesForce.net, Google Apps, Intermedia.Net, SparkGroup,
Zimbra, OX, esterolos, scalix, and craig's list.
Many of you are residential based -- you need to build a portal and
build community. If they are coming to your portal for video,
classifieds, local news, photos, blogging, and messaging -- they likely
won't leave on price.
Regards,
Peter Radizeski
RAD-INFO, Inc. - NSP Strategist
We Help ISPs Connect & Communicate
813.963.5884
http://www.marketingIDEAguy.com
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