I have seen many advertisements be "sneaky". By this I mean they give real
information with the intent to mislead. I take an approach of honesty in my
service. If the customer doesn't understand, I will take the time to
explain what they are getting. No sneaky phrases or anything. This make it
hard to compete though. I have a competitor with 2.4Ghz that says this in
his add "you connect at 54Mps which is MUCH faster than anyone else around
here". OK, we all know he is saying their connection to the tower. I
happen to know that their main Internet feed is 2 T1s. Now how messed up is
that? I could always launch a comeback with the "don't be fooled by
misleading information" campaign- but I'm still amazed of the lengths that
some will go.
----- Original Message -----
From: "Travis Johnson" <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Sunday, October 21, 2007 4:27 PM
Subject: [WISPA] Advertising
Hi,
This issue with ComCast and their p2p connection blocking brings up
another issue I would like to discuss... false advertising.
I have a competitor that is selling "up to 4meg down by 1meg up" for
$34.95 with free installation and no contract. Another competitor is doing
"up to 2meg" for $39.95... yet, when I purchased their service and did
speed tests, the fastest I ever got was 500kbps. At what point is there a
"false advertising" claim to be made against these companies that are
advertising service that can NEVER been achieved at any time on their
network?
I would think if you did speed tests every hour, 24 hours per day for a
week and never got within 90% of their claimed speed, there could be a
case. The damages would be in customers that are switching from my service
to theirs based on their advertising claims. Each customer should be worth
at least 12x the monthly revenue based on current market values.
Anyone else agree? Or am I way off base here?
Travis
Microserv
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** FREE Exhibits and Events Pass available until August 31 **
** Use Customer Code WSEMF7 when you register online at
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