Marlon,
We already did that... with CableOne and with the WiMax competitor...
however, a lot of people don't check that before they read the ad in the
newspaper that says "4meg wireless for $34.95" and think they are paying
too much with our service.
Maybe I should start advertising "up to 100meg for $39.95" and see how
that goes over? :)
Travis
Microserv
Marlon K. Schafer wrote:
I think that the first thing I would do is post a screen capture of a
speakeasy test on your web site. Put yours and theirs right there,
side by side. Let the "proof be in the puddin'".
marlon
----- Original Message ----- From: "Travis Johnson" <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Sunday, October 21, 2007 2:27 PM
Subject: [WISPA] Advertising
Hi,
This issue with ComCast and their p2p connection blocking brings up
another issue I would like to discuss... false advertising.
I have a competitor that is selling "up to 4meg down by 1meg up" for
$34.95 with free installation and no contract. Another competitor is
doing "up to 2meg" for $39.95... yet, when I purchased their service
and did speed tests, the fastest I ever got was 500kbps. At what
point is there a "false advertising" claim to be made against these
companies that are advertising service that can NEVER been achieved
at any time on their network?
I would think if you did speed tests every hour, 24 hours per day for
a week and never got within 90% of their claimed speed, there could
be a case. The damages would be in customers that are switching from
my service to theirs based on their advertising claims. Each customer
should be worth at least 12x the monthly revenue based on current
market values.
Anyone else agree? Or am I way off base here?
Travis
Microserv
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