A very well known example...... Dell.
Dell advertises $400.00 systems and laptops. Anyone here ever end up with one at the advertised price? Probably not many. Bob- -----Original Message----- From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On Behalf Of Robert West Sent: Thursday, March 25, 2010 10:55 AM To: 'WISPA General List' Subject: Re: [WISPA] Make a profit with lower pricing? Was: how to compete with $15 DSL We start at 29 bucks. The way I think, you always need the "bait" to bring them in, such as a low price. It's all sales after that. Bump up to a higher tier, equipment insurance, service call plan... etc. On the face of it, we look very inexpensive but the customer almost always elects to upgrade or add on something. My favorite is a customer who calls about the $29.00 plan but ends up asking "Do you have anything faster?" (Big Smile) Bob- -----Original Message----- From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On Behalf Of RickG Sent: Thursday, March 25, 2010 12:21 AM To: WISPA General List Subject: Re: [WISPA] Make a profit with lower pricing? Was: how to compete with $15 DSL But what is your ARPU? On Thu, Mar 25, 2010 at 12:02 AM, Travis Johnson <t...@ida.net> wrote: > Hi, > > I have packages starting at $29.95/month and I'm quite profitable... > have been for over 12 years now... :) > > Travis > Microserv > > RickG wrote: >> Bob, >> >> We do the same here. Day one ROI upon installation. Not having any >> problems getting customers, In fact, we're growing faster than we >> ever have. Of course, there is a lot more to the cost of operating >> than just ROI upon install. Our lowest plan is $49.99/month. Which is >> the reason I responded to Jayson's post: >> >> Jayson Baker <jay...@spectrasurf.com> wrote: >> "$24.95/mo gets you 12Mbps/6Mbps. $49.95/mo gets you 20Mbps/6Mbps. We >> guarantee minimums--not just an "up to" speed" >> >> I'm always game to learn something. Every business model I've ever >> done only shows profit at $50/month ARPU. I'm just wondering if & >> where I'm going wrong. >> -RickG >> >> On Wed, Mar 24, 2010 at 6:34 PM, Robert West <robert.w...@just-micro.com> wrote: >> >>> Using UBNT, we have a zero day ROI. We pay the salesperson a commission and >>> the installer is paid by the job. Thus, the install fee and first month >>> service covers it all including the price of the radio/antenna. After that, >>> the monthly charge comes with not much effort unless the customer turns out >>> to be high maintenance and with that, we just start charging for service >>> calls and computer repairs. >>> >>> Just because one charges a small monthly fee doesnt mean you cant have add >>> on services, higher tiers or other profit areas. >>> >>> But even with that, we've had the "cheap skate" discussion before.... some >>> people will go with the 15 buck slow service no matter what. Let em'. You >>> deal with that type of offer with quality, service and educating your >>> market. The worst thing you could do, in my opinion, is to try to join in >>> their game. It only associates their low quality standards with you. Apple >>> computers doesnt sell $298 laptops for a reason. >>> >>> Bob- >>> >>> -----Original Message----- >>> From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On >>> Behalf Of RickG >>> Sent: Wednesday, March 24, 2010 3:29 PM >>> To: WISPA General List >>> Subject: Re: [WISPA] how to compete with $15 DSL >>> >>> Sure but I'm more curious about the business model for making money at >>> such low prices. UBNT is priced right and certainly helps but it would >>> still be tough to make a profit at only $24.95/month. I havent seen >>> one a financial discusion on the list in a very long time. I though >>> market share models died a long time ago. Are people still out there >>> losing money in the short term in order to make money on the long >>> term? >>> >>> On Wed, Mar 24, 2010 at 2:39 PM, Mike Hammett <wispawirel...@ics-il.net> >>> wrote: >>> >>>> Mikrotik, StarOS, or UBNT could all deliver those speeds. >>>> >>>> >>>> ----- >>>> Mike Hammett >>>> Intelligent Computing Solutions >>>> http://www.ics-il.com >>>> >>>> >>>> >>>> -------------------------------------------------- >>>> From: "RickG" <rgunder...@gmail.com> >>>> Sent: Monday, March 22, 2010 8:19 PM >>>> To: "WISPA General List" <wireless@wispa.org> >>>> Subject: Re: [WISPA] how to compete with $15 DSL >>>> >>>> >>>>> If so, with what equipment? >>>>> >>>>> On Mon, Mar 22, 2010 at 1:35 PM, Marco Coelho <coelh...@gmail.com> wrote: >>>>> >>>>>> Are you delivering that wireless? >>>>>> >>>>>> mc >>>>>> >>>>>> On Tue, Mar 16, 2010 at 9:08 PM, Jayson Baker <jay...@spectrasurf.com> >>>>>> wrote: >>>>>> >>>>>>> That's what we did. $24.95/mo gets you 12Mbps/6Mbps. $49.95/mo gets >>>>>>> you >>>>>>> 20Mbps/6Mbps. >>>>>>> We guarantee minimums--not just an "up to" speed. A lot of people >>>>>>> really >>>>>>> like that too. >>>>>>> Our packages: www.peakinter.net >>>>>>> >>>>>>> On Mon, Mar 15, 2010 at 11:14 PM, MDK <rea...@muddyfrogwater.us> wrote: >>>>>>> >>>>>>> >>>>>>>> One of the things you have to keep in mind, is that you really do have >>>>>>>> to >>>>>>>> offer your customers a decent value for their dollars. 35 Bux for a >>>>>>>> fraction of a meg is darn steep pricing these days. We offer a 300K >>>>>>>> for >>>>>>>> 25 >>>>>>>> and 2 meg for 38.50, which is reasonably competitive. >>>>>>>> >>>>>>>> You don't' need to be the cheapest to be "competitive", but you can't >>>>>>>> be >>>>>>>> way >>>>>>>> outside of normal pricing. >>>>>>>> >>>>>>>> I'm thinking of throwing up some MIMO gear and offering something like >>>>>>>> a 7 >>>>>>>> meg service. Was thinking of making it about 75 / mo. Not the >>>>>>>> cheapest. Not the most expensive, either. What would 7 meg be in >>>>>>>> your >>>>>>>> area? >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> ++++++++++++++++++++++++++++++ >>>>>>>> Neofast, Inc, Making internet easy >>>>>>>> 541-969-8200 509-386-4589 >>>>>>>> ++++++++++++++++++++++++++++++ >>>>>>>> >>>>>>>> -------------------------------------------------- >>>>>>>> From: "Kurt Fankhauser" <k...@wavelinc.com> >>>>>>>> Sent: Sunday, March 14, 2010 8:05 AM >>>>>>>> To: "'WISPA General List'" <wireless@wispa.org> >>>>>>>> Subject: [WISPA] how to compete with $15 DSL >>>>>>>> >>>>>>>> >>>>>>>>> Local phone company here just expanded their DSL coverage area and >>>>>>>>> mailed >>>>>>>>> out fliers to everyone for $15 DSL. I see no mention of it being a >>>>>>>>> promotional price. One person said as long as you have it they will >>>>>>>>> not >>>>>>>>> raise the rate from $15. Think its for 768k service. Anyways we are >>>>>>>>> getting >>>>>>>>> about 1 person a day switching from our $35/month/768k wireless >>>>>>>>> service >>>>>>>>> >>>>>>>> to >>>>>>>> >>>>>>>>> this DSL. Does anyone have any suggestions as to how to retain these >>>>>>>>> customers???? They are not even giving us a chance to offer them a >>>>>>>>> lower >>>>>>>>> price as they all already have the DSL turned on and been using it >>>>>>>>> for a >>>>>>>>> month before they cancel ours. >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> Kurt Fankhauser >>>>>>>>> WAVELINC >>>>>>>>> P.O. Box 126 >>>>>>>>> Bucyrus, OH 44820 >>>>>>>>> 419-562-6405 >>>>>>>>> www.wavelinc.com >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>>>>>>> WISPA Wants You! Join today! >>>>>>>>> http://signup.wispa.org/ >>>>>>>>> >>>>>>>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>>>>>>> WISPA Wireless List: wireless@wispa.org >>>>>>>>> >>>>>>>>> Subscribe/Unsubscribe: >>>>>>>>> http://lists.wispa.org/mailman/listinfo/wireless >>>>>>>>> >>>>>>>>> Archives: http://lists.wispa.org/pipermail/wireless/ >>>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>>>>>> WISPA Wants You! Join today! >>>>>>>> http://signup.wispa.org/ >>>>>>>> >>>>>>>> >>>>>>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>>>>>> WISPA Wireless List: wireless@wispa.org >>>>>>>> >>>>>>>> Subscribe/Unsubscribe: >>>>>>>> http://lists.wispa.org/mailman/listinfo/wireless >>>>>>>> >>>>>>>> Archives: http://lists.wispa.org/pipermail/wireless/ >>>>>>>> >>>>>>>> >>>>>>> >>>>>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>>>>> WISPA Wants You! Join today! >>>>>>> http://signup.wispa.org/ >>>>>>> >>>>>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>>>>> WISPA Wireless List: wireless@wispa.org >>>>>>> >>>>>>> Subscribe/Unsubscribe: >>>>>>> http://lists.wispa.org/mailman/listinfo/wireless >>>>>>> >>>>>>> Archives: http://lists.wispa.org/pipermail/wireless/ >>>>>>> >>>>>>> >>>>>> >>>>>> -- >>>>>> Marco C. Coelho >>>>>> Argon Technologies Inc. >>>>>> POB 875 >>>>>> Greenville, TX 75403-0875 >>>>>> 903-455-5036 >>>>>> >>>>>> >>>>>> >>>>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>>>> WISPA Wants You! Join today! >>>>>> http://signup.wispa.org/ >>>>>> >>>>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>>>> WISPA Wireless List: wireless@wispa.org >>>>>> >>>>>> Subscribe/Unsubscribe: >>>>>> http://lists.wispa.org/mailman/listinfo/wireless >>>>>> >>>>>> Archives: http://lists.wispa.org/pipermail/wireless/ >>>>>> >>>>>> >>>>> >>>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>>> WISPA Wants You! Join today! >>>>> http://signup.wispa.org/ >>>>> >>>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>>> WISPA Wireless List: wireless@wispa.org >>>>> >>>>> Subscribe/Unsubscribe: >>>>> http://lists.wispa.org/mailman/listinfo/wireless >>>>> >>>>> Archives: http://lists.wispa.org/pipermail/wireless/ >>>>> >>>>> >>>> >>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>> WISPA Wants You! Join today! >>>> http://signup.wispa.org/ >>>> >>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> >>>> WISPA Wireless List: wireless@wispa.org >>>> >>>> Subscribe/Unsubscribe: >>>> http://lists.wispa.org/mailman/listinfo/wireless >>>> >>>> Archives: http://lists.wispa.org/pipermail/wireless/ >>>> >>>> >>> ---------------------------------------------------------------------------- >>> ---- >>> WISPA Wants You! Join today! >>> http://signup.wispa.org/ >>> ---------------------------------------------------------------------------- >>> ---- >>> >>> WISPA Wireless List: wireless@wispa.org >>> >>> Subscribe/Unsubscribe: >>> http://lists.wispa.org/mailman/listinfo/wireless >>> >>> Archives: http://lists.wispa.org/pipermail/wireless/ >>> >>> >>> >>> ---------------------------------------------------------------------------- ---- >>> WISPA Wants You! Join today! >>> http://signup.wispa.org/ >>> ---------------------------------------------------------------------------- ---- >>> >>> WISPA Wireless List: wireless@wispa.org >>> >>> Subscribe/Unsubscribe: >>> http://lists.wispa.org/mailman/listinfo/wireless >>> >>> Archives: http://lists.wispa.org/pipermail/wireless/ >>> >>> >> >> >> ---------------------------------------------------------------------------- ---- >> WISPA Wants You! Join today! >> http://signup.wispa.org/ >> ---------------------------------------------------------------------------- ---- >> >> WISPA Wireless List: wireless@wispa.org >> >> Subscribe/Unsubscribe: >> http://lists.wispa.org/mailman/listinfo/wireless >> >> Archives: http://lists.wispa.org/pipermail/wireless/ >> >> > > > ---------------------------------------------------------------------------- ---- > WISPA Wants You! Join today! > http://signup.wispa.org/ > ---------------------------------------------------------------------------- ---- > > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > ---------------------------------------------------------------------------- ---- WISPA Wants You! 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