Bob, Not putting you down but it depends on your circumstances. If you want "walk-in" traffic and to spend time on a $5.99/month account then great. For me, I'd rather work on high dollar accounts. What works for some, may not work for others. Thats what makes the world go round!
On Thu, Mar 25, 2010 at 1:51 PM, Patrick Leary <ple...@apertonet.com> wrote: > Love it. Good stuff and very savvy. > > > Patrick Leary > Aperto Networks > 813.426.4230 mobile > > -----Original Message----- > From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On > Behalf Of Robert West > Sent: Thursday, March 25, 2010 10:20 AM > To: 'WISPA General List' > Subject: Re: [WISPA] Make a profit with lower pricing? Was: how tocompete > with $15 DSL > > We've been selling a "loss leader" dial up service for $5.99 for 10 years > now. We don't lose anything and only make a couple of bucks per user but we > get the payback on the backend. The 5.99 service, they have to come into our > retail store to sign up for it and to pay the bill. No online or phone > payments. Made a lot of customers that way who give us cash for other > services since they have to see us anyway. We still have over 200 dial up > customers and every month those 200 have to come in and see our smiling faces. > > Bob- > > > -----Original Message----- > From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On > Behalf Of RickG > Sent: Thursday, March 25, 2010 12:51 PM > To: WISPA General List > Subject: Re: [WISPA] Make a profit with lower pricing? Was: how to compete > with $15 DSL > > I'm sure they dont. For me, I dont pay attention to the cheap advertised > prices. For others, I suspect that what they do is compare pricing and get a > relative feeling for a benchmark. Of course, they also compare features & > benefits then choose the laptop that fits their needs and/or budget. With all > due respect, I dont see much correlation between internet service (monthly > service) and purchasing a laptop (one time purchase). I tried to offer a low, > loss leader a while back as a test and the ones who took it never upgraded. I > dont see any reason to offer it but then I'm fortunate not to have any > competition. > > On Thu, Mar 25, 2010 at 11:06 AM, Robert West <robert.w...@just-micro.com> > wrote: >> A very well known example...... >> >> Dell. >> >> Dell advertises $400.00 systems and laptops. Anyone here ever end up >> with one at the advertised price? Probably not many. >> >> Bob- >> >> >> -----Original Message----- >> From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] >> On Behalf Of Robert West >> Sent: Thursday, March 25, 2010 10:55 AM >> To: 'WISPA General List' >> Subject: Re: [WISPA] Make a profit with lower pricing? Was: how to >> compete with $15 DSL >> >> We start at 29 bucks. The way I think, you always need the "bait" to > bring >> them in, such as a low price. It's all sales after that. Bump up to >> a higher tier, equipment insurance, service call plan... etc. On the >> face > of >> it, we look very inexpensive but the customer almost always elects to >> upgrade or add on something. My favorite is a customer who calls >> about > the >> $29.00 plan but ends up asking "Do you have anything faster?" (Big >> Smile) >> >> Bob- >> >> >> -----Original Message----- >> From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] >> On Behalf Of RickG >> Sent: Thursday, March 25, 2010 12:21 AM >> To: WISPA General List >> Subject: Re: [WISPA] Make a profit with lower pricing? Was: how to >> compete with $15 DSL >> >> But what is your ARPU? >> >> On Thu, Mar 25, 2010 at 12:02 AM, Travis Johnson <t...@ida.net> wrote: >>> Hi, >>> >>> I have packages starting at $29.95/month and I'm quite profitable... >>> have been for over 12 years now... :) >>> >>> Travis >>> Microserv >>> >>> RickG wrote: >>>> Bob, >>>> >>>> We do the same here. Day one ROI upon installation. Not having any >>>> problems getting customers, In fact, we're growing faster than we >>>> ever have. Of course, there is a lot more to the cost of operating >>>> than just ROI upon install. Our lowest plan is $49.99/month. Which >>>> is the reason I responded to Jayson's post: >>>> >>>> Jayson Baker <jay...@spectrasurf.com> wrote: >>>> "$24.95/mo gets you 12Mbps/6Mbps. $49.95/mo gets you 20Mbps/6Mbps. >>>> We guarantee minimums--not just an "up to" speed" >>>> >>>> I'm always game to learn something. Every business model I've ever >>>> done only shows profit at $50/month ARPU. I'm just wondering if & >>>> where I'm going wrong. >>>> -RickG >>>> >>>> On Wed, Mar 24, 2010 at 6:34 PM, Robert West > <robert.w...@just-micro.com> >> wrote: >>>> >>>>> Using UBNT, we have a zero day ROI. We pay the salesperson a > commission >> and >>>>> the installer is paid by the job. Thus, the install fee and first > month >>>>> service covers it all including the price of the radio/antenna. >>>>> After >> that, >>>>> the monthly charge comes with not much effort unless the customer >>>>> turns >> out >>>>> to be high maintenance and with that, we just start charging for > service >>>>> calls and computer repairs. >>>>> >>>>> Just because one charges a small monthly fee doesn't mean you can't > have >> add >>>>> on services, higher tiers or other profit areas. >>>>> >>>>> But even with that, we've had the "cheap skate" discussion before.... >> some >>>>> people will go with the 15 buck slow service no matter what. Let em'. >> You >>>>> deal with that type of offer with quality, service and educating >>>>> your market. The worst thing you could do, in my opinion, is to >>>>> try to join >> in >>>>> their game. It only associates their low quality standards with you. >> Apple >>>>> computers doesn't sell $298 laptops for a reason. >>>>> >>>>> Bob- >>>>> >>>>> -----Original Message----- >>>>> From: wireless-boun...@wispa.org >>>>> [mailto:wireless-boun...@wispa.org] On Behalf Of RickG >>>>> Sent: Wednesday, March 24, 2010 3:29 PM >>>>> To: WISPA General List >>>>> Subject: Re: [WISPA] how to compete with $15 DSL >>>>> >>>>> Sure but I'm more curious about the business model for making money >>>>> at such low prices. UBNT is priced right and certainly helps but it >>>>> would still be tough to make a profit at only $24.95/month. I >>>>> havent seen one a financial discusion on the list in a very long >>>>> time. I though market share models died a long time ago. Are people >>>>> still out there losing money in the short term in order to make >>>>> money on the long term? >>>>> >>>>> On Wed, Mar 24, 2010 at 2:39 PM, Mike Hammett > <wispawirel...@ics-il.net> >>>>> wrote: >>>>> >>>>>> Mikrotik, StarOS, or UBNT could all deliver those speeds. >>>>>> >>>>>> >>>>>> ----- >>>>>> Mike Hammett >>>>>> Intelligent Computing Solutions >>>>>> http://www.ics-il.com >>>>>> >>>>>> >>>>>> >>>>>> -------------------------------------------------- >>>>>> From: "RickG" <rgunder...@gmail.com> >>>>>> Sent: Monday, March 22, 2010 8:19 PM >>>>>> To: "WISPA General List" <wireless@wispa.org> >>>>>> Subject: Re: [WISPA] how to compete with $15 DSL >>>>>> >>>>>> >>>>>>> If so, with what equipment? >>>>>>> >>>>>>> On Mon, Mar 22, 2010 at 1:35 PM, Marco Coelho >>>>>>> <coelh...@gmail.com> >> wrote: >>>>>>> >>>>>>>> Are you delivering that wireless? >>>>>>>> >>>>>>>> mc >>>>>>>> >>>>>>>> On Tue, Mar 16, 2010 at 9:08 PM, Jayson Baker >> <jay...@spectrasurf.com> >>>>>>>> wrote: >>>>>>>> >>>>>>>>> That's what we did. $24.95/mo gets you 12Mbps/6Mbps. >>>>>>>>> $49.95/mo >> gets >>>>>>>>> you >>>>>>>>> 20Mbps/6Mbps. >>>>>>>>> We guarantee minimums--not just an "up to" speed. A lot of >>>>>>>>> people really like that too. >>>>>>>>> Our packages: www.peakinter.net >>>>>>>>> >>>>>>>>> On Mon, Mar 15, 2010 at 11:14 PM, MDK >>>>>>>>> <rea...@muddyfrogwater.us> >> wrote: >>>>>>>>> >>>>>>>>> >>>>>>>>>> One of the things you have to keep in mind, is that you really >>>>>>>>>> do >> have >>>>>>>>>> to >>>>>>>>>> offer your customers a decent value for their dollars. 35 >>>>>>>>>> Bux >> for a >>>>>>>>>> fraction of a meg is darn steep pricing these days. We offer >>>>>>>>>> a >> 300K >>>>>>>>>> for >>>>>>>>>> 25 >>>>>>>>>> and 2 meg for 38.50, which is reasonably competitive. >>>>>>>>>> >>>>>>>>>> You don't' need to be the cheapest to be "competitive", but >>>>>>>>>> you >> can't >>>>>>>>>> be >>>>>>>>>> way >>>>>>>>>> outside of normal pricing. >>>>>>>>>> >>>>>>>>>> I'm thinking of throwing up some MIMO gear and offering >>>>>>>>>> something >> like >>>>>>>>>> a 7 >>>>>>>>>> meg service. Was thinking of making it about 75 / mo. >>>>>>>>>> Not > the >>>>>>>>>> cheapest. Not the most expensive, either. What would 7 >>>>>>>>>> meg > be >> in >>>>>>>>>> your >>>>>>>>>> area? >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> ++++++++++++++++++++++++++++++ >>>>>>>>>> Neofast, Inc, Making internet easy 541-969-8200 509-386-4589 >>>>>>>>>> ++++++++++++++++++++++++++++++ >>>>>>>>>> >>>>>>>>>> -------------------------------------------------- >>>>>>>>>> From: "Kurt Fankhauser" <k...@wavelinc.com> >>>>>>>>>> Sent: Sunday, March 14, 2010 8:05 AM >>>>>>>>>> To: "'WISPA General List'" <wireless@wispa.org> >>>>>>>>>> Subject: [WISPA] how to compete with $15 DSL >>>>>>>>>> >>>>>>>>>> >>>>>>>>>>> Local phone company here just expanded their DSL coverage area > and >>>>>>>>>>> mailed >>>>>>>>>>> out fliers to everyone for $15 DSL. I see no mention of it being > a >>>>>>>>>>> promotional price. One person said as long as you have it they >> will >>>>>>>>>>> not >>>>>>>>>>> raise the rate from $15. Think its for 768k service. Anyways we >> are >>>>>>>>>>> getting >>>>>>>>>>> about 1 person a day switching from our $35/month/768k wireless >>>>>>>>>>> service >>>>>>>>>>> >>>>>>>>>> to >>>>>>>>>> >>>>>>>>>>> this DSL. Does anyone have any suggestions as to how to retain >> these >>>>>>>>>>> customers???? They are not even giving us a chance to offer them > a >>>>>>>>>>> lower >>>>>>>>>>> price as they all already have the DSL turned on and been using > it >>>>>>>>>>> for a >>>>>>>>>>> month before they cancel ours. >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> Kurt Fankhauser >>>>>>>>>>> WAVELINC >>>>>>>>>>> P.O. Box 126 >>>>>>>>>>> Bucyrus, OH 44820 >>>>>>>>>>> 419-562-6405 >>>>>>>>>>> www.wavelinc.com >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>> >> > ---------------------------------------------------------------------------- >>>>> ---- >>>>> >>>>>>>>>>> WISPA Wants You! Join today! >>>>>>>>>>> http://signup.wispa.org/ >>>>>>>>>>> >>>>>>>>>>> >>>>> >> > ---------------------------------------------------------------------------- >>>>> ---- >>>>> >>>>>>>>>>> WISPA Wireless List: wireless@wispa.org >>>>>>>>>>> >>>>>>>>>>> Subscribe/Unsubscribe: >>>>>>>>>>> http://lists.wispa.org/mailman/listinfo/wireless >>>>>>>>>>> >>>>>>>>>>> Archives: http://lists.wispa.org/pipermail/wireless/ >>>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>> >> > ---------------------------------------------------------------------------- >>>>> ---- >>>>> >>>>>>>>>> WISPA Wants You! Join today! >>>>>>>>>> http://signup.wispa.org/ >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>> >> > ---------------------------------------------------------------------------- >>>>> ---- >>>>> >>>>>>>>>> WISPA Wireless List: wireless@wispa.org >>>>>>>>>> >>>>>>>>>> Subscribe/Unsubscribe: >>>>>>>>>> http://lists.wispa.org/mailman/listinfo/wireless >>>>>>>>>> >>>>>>>>>> Archives: http://lists.wispa.org/pipermail/wireless/ >>>>>>>>>> >>>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>> >> > ---------------------------------------------------------------------------- >>>>> ---- >>>>> >>>>>>>>> WISPA Wants You! Join today! >>>>>>>>> http://signup.wispa.org/ >>>>>>>>> >>>>>>>>> >>>>> >> > ---------------------------------------------------------------------------- >>>>> ---- >>>>> >>>>>>>>> WISPA Wireless List: wireless@wispa.org >>>>>>>>> >>>>>>>>> Subscribe/Unsubscribe: >>>>>>>>> http://lists.wispa.org/mailman/listinfo/wireless >>>>>>>>> >>>>>>>>> Archives: http://lists.wispa.org/pipermail/wireless/ >>>>>>>>> >>>>>>>>> >>>>>>>> >>>>>>>> -- >>>>>>>> Marco C. Coelho >>>>>>>> Argon Technologies Inc. >>>>>>>> POB 875 >>>>>>>> Greenville, TX 75403-0875 >>>>>>>> 903-455-5036 >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> >>>>> >> > ---------------------------------------------------------------------------- >>>>> ---- >>>>> >>>>>>>> WISPA Wants You! 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