I think it would be useful to poll ASF members' opinions. This would
not be a vote (in the sense that any action would result if the vote
'passes') even though we may choose to implement the poll using STevE
during a members meeting. It would allow us to gauge where opinions
are, and track changes in members' opinions over time.

As others have noted, a discussion followed by a vote would likely be
divisive, because the discussion would be dominated by those with the
most polarized opinions.

Julian

On Fri, Apr 29, 2022 at 10:36 AM me <m...@emangini.com> wrote:
>
> Thanks Sam and Andrew for helping provide visibility!
>
>
>
> From: Sam Ruby <ru...@intertwingly.net>
> Reply: dev@community.apache.org <dev@community.apache.org>
> Date: April 29, 2022 at 13:35:41
> To: Apache Community Dev <dev@community.apache.org>
> Subject:  Re: It’s time to change the name
>
> Moving board to bcc. Mixing public and private mailing lists is not a
> good idea.
>
> On Fri, Apr 29, 2022 at 12:48 PM Andrew Musselman <a...@apache.org> wrote:
> >
> > Copying them now.
> >
> > On Fri, Apr 29, 2022 at 9:46 AM me <m...@emangini.com> wrote:
> >
> > > @Andrew,
> > >
> > > How do we engage the board?
> > >
> > >
> > > Ed Mangini
> > > m...@emangini.com
> > >
> > >
> > > From: Andrew Musselman <a...@apache.org>
> > > Reply: dev@community.apache.org <dev@community.apache.org>
> > > Date: April 29, 2022 at 12:44:28
> > > To: dev@community.apache.org <dev@community.apache.org>
> > > Subject: Re: It’s time to change the name
> > >
> > > On Fri, Apr 29, 2022 at 8:28 AM me <m...@emangini.com> wrote:
> > >
> > > > Andrew,
> > > >
> > > > I agree that putting it to a member vote is possibly polarizing (and
> > > > premature). That’s not really the intent here. A poll is a dipstick
> > > effort
> > > > to check the temperature before we reach strategy and tactics. Polling
> > > is
> > > > more about discovery.
> > > >
> > >
> > > I think you'll get a similar reaction from a poll.
>
> I personally think a poll is premature. At the moment, you don't have
> a proposed name, scope, or size of effort. Without a definition, it
> isn't clear what people will be expressing support for (or against).
> It is OK to leave some parts TBD for a poll, but for a poll to be
> useful there needs to be some substance.
>
> > > > I’m all for the outreach. For my own clarification, are you looking at
> > > > this as a means of defining boundaries on the effort, setting urgency
> > > on
> > > > the efforts (or some combination of both?)
> > > >
> > >
> > > I think this is such an expansive and encompassing topic that covers
> > > almost
> > > every aspect of the operations of the foundation that it might be smart
> > > for
> > > the board to have a look and build up a plan before doing any ad hoc
> > > outreach.
> > >
> > > Is this something you’re willing to do or kick off?
> > > >
> > >
> > > I personally don't have bandwidth to participate in activities on this,
> > > no.
> > >
> > >
> > > > Is there any reason why we can’t move forward with both a poll and
> > > > outreach?
> > > >
> > >
> > > Again I think this is a board decision but I am not a lawyer.
>
> Board decision will come much later. Meanwhile, many board members
> watch this list.
>
> - Sam Ruby
>
> > > > From: Andrew Musselman <a...@apache.org>
> > > > Reply: dev@community.apache.org <dev@community.apache.org>
> > > > Date: April 29, 2022 at 10:14:05
> > > > To: dev@community.apache.org <dev@community.apache.org>
> > > > Cc: Matt Sicker <boa...@gmail.com>
> > > > Subject: Re: It’s time to change the name
> > > >
> > > > Speaking as someone in the Pacific Northwest US, where we say land
> > > > acknowledgement for the Duwamish tribe at the beginning of all school
> > > > events, meaning I respect and understand the motivation for this:
> > > >
> > > > I think simply opening this up for a member vote will result in an
> > > > unproductive firefight. Reactions will range from enthusiastic sympathy
> > > > to
> > > > bewildered annoyance to outright hostile accusations.
> > > >
> > > > Can I propose an outreach to some Apache tribe governments so we can
> > > open
> > > > a
> > > > dialog with them directly, and start to understand what their official
> > > > experience of the ASF branding is?
> > > >
> > > > Then we could formulate a plan after some deliberation.
> > > >
> > > > The plan could include logo redesign if the feather symbol is viewed as
> > > > insensitive, for example, and other changes balanced with feasibility
> > > and
> > > > community values.
> > > >
> > > > Best
> > > > Andrew
> > > >
> > > > On Fri, Apr 29, 2022 at 6:29 AM me <m...@emangini.com> wrote:
> > > >
> > > > > @Christian
> > > > >
> > > > > You’re very welcome! I think an internal poll has a great way of
> > > > defining
> > > > > footholds. It’s going to be hard to craft to avoid confirmation bias,
> > > > but I
> > > > > think it’s definitely possible.
> > > > >
> > > > > @Matt
> > > > >
> > > > > I agree. There is no doubt that this is something that would require
> > > > > stages. Approaching this “Big Bang” style is going to fail pretty
> > > > quickly.
> > > > > I’m thinking the effort is going to be an amalgam of the Washington
> > > > > Redskins -> Commanders effort + the migration from JUnit 4 to 5. This
> > > > > definitely hits on the “strategic” aspect of Sam’s initial questions.
> > > > >
> > > > > I think we can probably differentiate a brand change and a name
> > > change
> > > > as
> > > > > separate efforts (or at the very least separate life cycles). Large
> > > > > organizations that acquire startups and small companies often rebrand
> > > > the
> > > > > acquired assets and their products to better fit their business/tech
> > > > > strategy. However, underlying assets (repos, docs, materials) are
> > > > retrofit
> > > > > at a slower burn.
> > > > >
> > > > >
> > > > > I think the first action item is probably a poll. I’m happy to
> > > pair/mob
> > > > > (virtually or otherwise) on it with someone. Are there any particular
> > > > > psychometrics we’d like to leverage (i.e. Likert?)
> > > > >
> > > > > @Walter, do you want to take a first stab at a poll? Maybe we can put
> > > > > together a small tiger team to carry it out?
> > > > >
> > > > >
> > > > >
> > > > >
> > > > > From: Matt Sicker <boa...@gmail.com>
> > > > > Reply: dev@community.apache.org <dev@community.apache.org>
> > > > > Date: April 28, 2022 at 18:45:07
> > > > > To: dev@community.apache.org <dev@community.apache.org>
> > > > > Subject: Re: It’s time to change the name
> > > > >
> > > > > Defining a scope here is also fairly important. For example, the
> > > > > apache.org domain name is fairly baked into a lot of unchangeable
> > > > > places such as Java package names, every single released artifact,
> > > the
> > > > > software license itself (which is used by tons of people outside of
> > > > > ASF), all the existing public URLs to things, email addresses,
> > > signing
> > > > > keys, the GitHub organization name, tons of infrastructure
> > > > > configuration, finance documents, corporate documents, trademarks,
> > > and
> > > > > surely other areas I'm forgetting.
> > > > >
> > > > > If we have a name change and only update the places where it's easy
> > > to
> > > > > do so, the name Apache will still be highly visible in tons of key
> > > > > areas for the indefinite future. This isn't even considering
> > > > > downstream users of Apache software, either, who may or may not adopt
> > > > > a rename. These are some of the fairly intractable concerns I've had
> > > > > about a name change, and that's even after working with another OSS
> > > > > project that went through a name change and still has tons of
> > > > > references to its old names due to compatibility issues.
> > > > >
> > > > > On Thu, Apr 28, 2022 at 3:49 PM Christian Grobmeier
> > > > > <grobme...@apache.org> wrote:
> > > > > >
> > > > > >
> > > > > > On Thu, Apr 28, 2022, at 22:19, me wrote:
> > > > > > > Christian,
> > > > > > >
> > > > > > > Were you thinking of an internal poll? That’s actually a
> > > > spectacular
> > > > > idea.
> > > > > >
> > > > > > Yes, that was I was thinking. Basically a poll on members@, since
> > > (I
> > > > > guess) members would eventually decide on that proposal.
> > > > > >
> > > > > > >
> > > > > > > How do we go about kicking that off?
> > > > > >
> > > > > > I am not so sure either, but I guess writing the poll and proposing
> > > > it
> > > > > to community@ would be a first step. Once decided on the content we
> > > > could
> > > > > vote on sending it, and then send it to members@
> > > > > >
> > > > > > Others may have different ideas, but that is my first idea on it.
> > > > > >
> > > > > > Thanks for calling my idea spectacular, it gives me a warm feeling,
> > > > > since I didn't think of it as such :)
> > > > > >
> > > > > > Kind regards,
> > > > > > Christian
> > > > > >
> > > > > > >
> > > > > > >
> > > > > > > Ed Mangini
> > > > > > > m...@emangini.com
> > > > > > >
> > > > > > >
> > > > > > > From: Christian Grobmeier <grobme...@apache.org>
> > > > > > > Reply: dev@community.apache.org <dev@community.apache.org>
> > > > > > > Date: April 28, 2022 at 15:43:04
> > > > > > > To: dev@community.apache.org <dev@community.apache.org>
> > > > > > > Subject: Re: It’s time to change the name
> > > > > > >
> > > > > > >>
> > > > > > >> Hello,
> > > > > > >>
> > > > > > >>
> > > > > > >> On Thu, Apr 28, 2022, at 20:57, me wrote:
> > > > > > >> > The desire to make the change is definitely there. I echo
> > > > Walter’s
> > > > > > >> > passion and statements.
> > > > > > >>
> > > > > > >> +1
> > > > > > >> > I also agree w/ Sam that this isn’t going to be easy to
> > > > > accomplish.
> > > > > > >>
> > > > > > >> +1
> > > > > > >>
> > > > > > >> > Perhaps a starting point would be to answer these questions in
> > > > > concert:
> > > > > > >> > - what is the LOE to perform the rebranding/renaming?
> > > > > > >> > - are there enough volunteers within the organization willing
> > > to
> > > > > participate?
> > > > > > >> > - what does the community think?
> > > > > > >> >
> > > > > > >> > I want to emphasize that this last question is a point of no
> > > > > return. If
> > > > > > >> > we start creating surveys and asking about our brand, it’s
> > > going
> > > > > to
> > > > > > >> > chum the waters.
> > > > > > >>
> > > > > > >> Agreed. I would have thought to make a poll in the community
> > > > first-
> > > > > briefly explain the issue and see what the community (non-binding)
> > > vote
> > > > is
> > > > > - just checking sentiments.
> > > > > > >>
> > > > > > >> I am afraid there will be a lot of headwinds. But based on the
> > > > > outcome one could decide if its more work to explain the issue or
> > > > actually
> > > > > solve the issue.
> > > > > > >>
> > > > > > >> Also a quick poll could stir up some people who are interested
> > > in
> > > > > helping.
> > > > > > >>
> > > > > > >> Cheers,
> > > > > > >> Christian
> > > > > > >>
> > > > > > >> >
> > > > > > >> >
> > > > > > >> > From: Walter Cameron <walter.li...@waltercameron.com>
> > > > > > >> > Reply: dev@community.apache.org <dev@community.apache.org>
> > > > > > >> > Date: April 28, 2022 at 01:29:03
> > > > > > >> > To: dev@community.apache.org <dev@community.apache.org>
> > > > > > >> > Subject: Re: It’s time to change the name
> > > > > > >> >
> > > > > > >> > On Wed, Apr 27, 2022 at 6:40 PM Sam Ruby <
> > > ru...@intertwingly.net>
> > > >
> > > > > wrote:
> > > > > > >> >
> > > > > > >> >> Walter: what are you personally willing to volunteer to do?
> > > > What
> > > > > is
> > > > > > >> >> your plan? What resources do you need?
> > > > > > >> >
> > > > > > >> >
> > > > > > >> > Honestly Sam the extent of my plan was to bring attention to
> > > > this
> > > > > issue and
> > > > > > >> > the harms it’s caused. Beyond that I’m kinda winging it but I
> > > > > appreciate
> > > > > > >> > your eagerness and openness to change. I had hoped I’d speak
> > > up,
> > > > > people
> > > > > > >> > would finally pull their heads out of the sand and work to
> > > undo
> > > > the
> > > > > harm
> > > > > > >> > they’ve caused.
> > > > > > >> >
> > > > > > >> > ASF’s brand violates its own CoC. You would think that might
> > > > spur
> > > > > effort
> > > > > > >> > for change by those perpetuating the harm, but if you want me
> > > to
> > > > do
> > > > > the
> > > > > > >> > work I’ll do whatever I can. I’m not that familiar with the
> > > > details
> > > > > of the
> > > > > > >> > organization, surely not as familiar as one of its Directors,
> > > so
> > > > in
> > > > > a lot
> > > > > > >> > of ways I don’t fully understand the scope of what needs to be
> > > > > done, but
> > > > > > >> > I’m willing to volunteer a few weekends of my rudimentary
> > > > technical
> > > > > and
> > > > > > >> > design skills to run a “Find & Replace…” and put together a
> > > new
> > > > > logo or
> > > > > > >> > whatever you think would be helpful in this effort. I haven’t
> > > > > designed a
> > > > > > >> > logo in probably 15 years but I’m willing to give it a try.
> > > > > > >> >
> > > > > > >> > I would have assumed that an organization with a paid staff
> > > and
> > > > > goals to
> > > > > > >> > increase the diversity of its contributors and continue
> > > > receiving
> > > > > corporate
> > > > > > >> > donations would understand that the costs of inaction outweigh
> > > > the
> > > > > costs of
> > > > > > >> > action here.
> > > > > > >> >
> > > > > > >> > Let me know what else I can do to help.
> > > > > > >> >
> > > > > > >> > Walter
> > > > > > >>
> > > > > > >>
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> > > > > > >>
> > > > >
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> > > > >
> > > > >
> > > >
> > >
>
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