> On 3 Mar 2024, at 17:45, Ralf R Radermacher <p...@uebra.de> wrote:
> 
> Am 03.03.24 um 18:29 schrieb Bill:
>> I was quite surprised that it is a vertical half frame, but the logic behind 
>> that decision is that a vertical format is what the target market is already 
>> comfortable with.
> 
> Making it a horizontal half frame would mean transporting the film from top 
> to bottom and a very odd shape of the camera.

[…]

Actually it would be the same shape but in a different orientation. I’m not a 
mechanical engineer so I might be completely wrong, but if you put the film 
advance on the new top of the camera it would perhaps need only one more gear 
to deal with the change of orientation. The rewind crank doesn’t need to be on 
the new top.

Making the camera square would do away with that. In fact using a square 
negative 24x24 would give you 54 frames per roll.

A lot of people now like to see the sprocket holes in the picture, postmodernly 
drawing attention to it being film, so making the frame mask switchable might 
be an interesting option.

In the video he talks about using zone focusing on the camera. I wonder if he 
means click-stops on the focus ring, or perhaps on a dial, with symbols for the 
type of shot, eg headshot, head and shoulders, cowboy, full-length, group/wide 
shot, landscape etc. That could also be used to determine the exposure settings 
in conjunction with the orientation of the camera, favouring a larger aperture 
for closer portraits to increase background blur, and a smaller aperture for 
wider shots using the hyperfocal distance to give the greatest depth of field.

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