768k for video stream? I thought that would only do the lowest quality Netflix 
and that's talking 5 years ago

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On Sat, Oct 4, 2014 at 11:32 PM, David Milholen via Af <af@afmug.com>
wrote:

> We had no choice after deploying the 450 and offering up a handful of 
> capacity for a competitive rate which basically put us at capacity in 
> less than 6 months with out the numbers we wanted to see. So, since we 
> had not raised rates in 10yrs we had no choice but to regroup and look 
> at how we compare to our local cable. Really we have the upper hand 
> because of what we do as a wireless
> industry. The whole hybrid solution is the key. Basically WIsps offer 
> fiber to  the home via fixed connections from a fiber carrier. Cable 
> isnt even close due to the party line affect. Cambium gives us a 
> scheduler that enables a VC per sub so we can imitate carrier class 
> connections for a much lower price than what a carrier would serve while 
> still making money doing it.
>   So we can market a wonderful new buzz word called hybrid until it dies 
> we will roll with it but so far the response has been very positive for 
> the new price plans we now offer. Our 5x5 plan is a 5Mbs/5Mbs Down/Up 
> for $75.00 monthly.  We limit our basic which is 3x1 @ $50.00 to only 
> one video stream @ 768k per one device per account.
> On 10/4/2014 7:27 PM, That One Guy via Af wrote:
>> i rarely have good to say about the way my boss runs things, but he is 
>> a magician at the rate plan changes. we have never directly raise 
>> prices, for the most part we have always either kept them the same 
>>  price or lowered the cost to stay where you are at. usually any rate 
>> plan changes come with the option to get more for less, knowing full 
>> well that they ultimately will move up a tier in the future because 
>> they want more. since we quit directly selling the speed and moved to 
>> consumption based pricing it gives a lot more leverage to make global 
>> changes with a limited demand increase on the infrastructure. It costs 
>> us alot less to offer more consumption than to offer more speed, and 
>> everything is moving to consumption based anyway, whether you like it 
>> or not. our absolute lowest tier is marketed as an email only plan 
>> with a 5gb cap to throttled speed. but we actually moved it to 10gb 
>> because there were too many hitting 6gb that would have needed to move 
>> up a tier just to get an extra gb, easier to raise it for free, and we 
>> still get about a 50% take rate to the next tier anyway.  things like 
>> that are how we are able to raise prices without actually raising 
>> prices. Because of it, even though we went through a negative customer 
>> growth (i like that buzz word) our profits increased, and now that we 
>> are on a positive customer growth trend, that profit increases quickly 
>> which is why we just dropped over 100k buying up the available 320 
>> market at the time (yeah, we were one of the ones that helped cause 
>> that). I wish I could provide the specific details of the two major 
>> rate changes in the last five years, because they were both pretty 
>> ingenious, ultimately getting customers to thank you for raising their 
>> prices, just by giving them ownership of the decision.
>>
>> On Sat, Oct 4, 2014 at 5:12 PM, David Milholen via Af <af@afmug.com 
>> <mailto:af@afmug.com>> wrote:
>>
>>     This is what we have done..
>>
>>
>>     On 10/4/2014 4:02 PM, Jon Langeler via Af wrote:
>>>     Yeah I wouldn't raise prices on a 900SM customer. Get ready to
>>>     overhaul the network with faster options before charging more.
>>>     But definitely charge more as opposed to going cheaper. Markets
>>>     may vary...
>>>
>>>     Jon
>>>
>>>
>>>     On Oct 4, 2014, at 4:54 PM, Paul McCall via Af <af@afmug.com
>>>     <mailto:af@afmug.com>> wrote:
>>>
>>>>     Very good input from all of you!
>>>>
>>>>     *From:*Af [mailto:af-boun...@afmug.com] *On Behalf Of *Ken
>>>>     Hohhof via Af
>>>>     *Sent:* Saturday, October 04, 2014 4:32 PM
>>>>     *To:* af@afmug.com <mailto:af@afmug.com>
>>>>     *Subject:* Re: [AFMUG] How frequently have you had a price increase?
>>>>
>>>>     Everyone seems to expect our prices will go down, it’s the
>>>>     Internet after all, everything is supposed to get cheaper until
>>>>     it’s free, right?  We haven’t raised prices in 10 years, and we
>>>>     are feeling some pressure to lower prices about 10%, I guess
>>>>     that’s from competition though and it sounds like you don’t have
>>>>     too much of that problem.
>>>>
>>>>     JAB has people here expecting $40/$50/$60 for 5M/10M/15M speed.
>>>>     They do have an equipment fee and a support plan in the fine
>>>>     print though.
>>>>
>>>>     One school of thought is you gotta have added fees, otherwise
>>>>     you just look more expensive in a comparison. (And people do
>>>>     compare prices, even if the other guys can’t get them service.) 
>>>>     Another school of thought is, if you do a price increase, make
>>>>     it big enough you don’t have another one in a year.  Although
>>>>     that never seems to stop the cable companies. Another school of
>>>>     thought is to make it look like you are giving them something
>>>>     for the price increase, that’s the game the cablecos play, more
>>>>     content.  Not sure what you could give away though, if you are
>>>>     already at 5M and unlimited usage. I guess as long as you are
>>>>     saying “up to”, you could raise the number.
>>>>
>>>>     *From:*Paul McCall via Af <mailto:af@afmug.com>
>>>>
>>>>     *Sent:*Saturday, October 04, 2014 3:00 PM
>>>>
>>>>     *To:*af@afmug.com <mailto:af@afmug.com>
>>>>
>>>>     *Subject:*[AFMUG] How frequently have you had a price increase?
>>>>
>>>>     We are thinking of raising our prices on our residential  basic
>>>>     plan.  Some of our customers have been on the same priced plan
>>>>     for 7 years (or more). Around $ 45 / month for “up to
>>>>     5Mbit/1Mbit”.  Probably 25% of those customers, we are the only
>>>>     “good” source for Internet.  The rest have varying levels of DSL
>>>>     or cable options.
>>>>
>>>>     Thinking of bumping those customers to $ 49. Maybe a little
>>>>     more, haven’t decided.
>>>>
>>>>     How do you handle price changes and/or on your customers on
>>>>     “rolling contracts” ?
>>>>
>>>>     Paul
>>>>
>>>>     Paul McCall, Pres.
>>>>
>>>>     PDMNet / Florida Broadband
>>>>
>>>>     658 Old Dixie Highway
>>>>
>>>>     Vero Beach, FL 32962
>>>>
>>>>     772-564-6800 <tel:772-564-6800> office
>>>>
>>>>     772-473-0352 <tel:772-473-0352> cell
>>>>
>>>>     www.pdmnet.com <http://www.pdmnet.com/>
>>>>
>>>>     pa...@pdmnet.net <mailto:pa...@pdmnet.net>
>>>>
>>
>>     -- 
>>
>>
>>
>>
>> -- 
>> All parts should go together without forcing. You must remember that 
>> the parts you are reassembling were disassembled by you. Therefore, if 
>> you can't get them together again, there must be a reason. By all 
>> means, do not use a hammer. -- IBM maintenance manual, 1925
> -- 

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