We've had good results with introducing new speed tiers, but asking
customers to sign new contracts for a free upgrade.
For example, if you have a 5M/1M plan and you introduce a a new 7M/1M
for the same price, or 10M/2M (double the speed!) for just $5 more, you
will get a lot of "upgraders" as well as a lot of goodwill and better
retention from those who stay at the same price but get more speed.
Where you have the market more "locked up" you may not be as concerned
with the retention as we are.
Randy
On 10/4/2014 2:30 PM, Travis Johnson via Af wrote:
I think most customers are OK with a small increase (like $45 to $49).
If you break into the $50 range, you may get some resistance.
You could always do "up to 100Mbit" for $49, since the speeds are "up
to" anyway. ;)
Travis
On 10/4/2014 2:00 PM, Paul McCall via Af wrote:
We are thinking of raising our prices on our residential basic
plan. Some of our customers have been on the same priced plan for 7
years (or more). Around $ 45 / month for "up to 5Mbit/1Mbit".
Probably 25% of those customers, we are the only "good" source for
Internet. The rest have varying levels of DSL or cable options.
Thinking of bumping those customers to $ 49. Maybe a little more,
haven't decided.
How do you handle price changes and/or on your customers on "rolling
contracts" ?
Paul
Paul McCall, Pres.
PDMNet / Florida Broadband
658 Old Dixie Highway
Vero Beach, FL 32962
772-564-6800 office
772-473-0352 cell
www.pdmnet.com <http://www.pdmnet.com/>
pa...@pdmnet.net <mailto:pa...@pdmnet.net>
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<http://www.infowest.com/> Randy Cosby
InfoWest, Inc
435-674-0165 x 2010
infowest.com <http://www.infowest.com/>
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