I understand that... but I don't think it's the kind of product and
people that will see an ad on FB, and click to buy right then. Most of
his customers are buying through distribution and other sources, so I'm
not sure he would see much ROI using FB ads.
Travis
On 8/12/2016 10:00 AM, Gino Villarini wrote:
actually, i beg to differ. FB gives you the tools to pinpoint his market
On Fri, Aug 12, 2016 at 11:13 AM, Travis Johnson <t...@ida.net
<mailto:t...@ida.net>> wrote:
You have a very small population to cater to... and most of them
probably don't use FB. LOL
Travis
On 8/11/2016 11:11 PM, Chuck McCown wrote:
I wish you could teach me how to use FB for marketing. I
finally stopped paying google and bing and my sales have gone
way up. Go figure.
-----Original Message----- From: Travis Johnson
Sent: Thursday, August 11, 2016 9:50 PM
To: af@afmug.com <mailto:af@afmug.com>
Subject: Re: [AFMUG] Google fiber going microwave?
So... Google is going to do what WISP's have been doing for 20
years
(before they were even called WISPs). That's hilarious.
"Fiber! Fiber! Fiber! That is the answer to everything. We are
doing
fiber everywhere!"
"Fiber is expensive, and we can never get an ROI with that
model...
let's look at wireless."
I'm still laughing... a company that size, with those
resources, and yet
they still seem to be clueless sometimes. I'm in agreement, I
doubt
Google will even be around in 20 years. I own several e-commerce
companies (multi-million dollar ones), and we don't spend a
dime with
Google. One company spends $5k/month with Facebook and it
generates
$400k in sales, per month.
Google is becoming "old school"... the same way email is
compared to
texting... and the way texting/FB/Instagram is compared to
Snapchat.
These companies get big, really fast... but the problem is,
that means
someone else can do the same thing.
Travis
On 8/11/2016 6:26 PM, Robert Andrews wrote:
Sorry to sound like not a google fanboy but it's a typical
phd company.. They look at the paper pile before the
experience pile... & yes they will eventually go down
because of it...
On 08/11/2016 03:24 PM, Brian Webster wrote:
Having been directly involved in the Google Fiber
projects, I can tell you there are a number of factors
that caused them to take pause on the deployments. One
was the almost obstructionist attitude of pole owners
(read competitors to their broadband deployment). This
forced a lot more of the project deigns to underground
deployment. In cities like San Jose and San Francisco,
there were a lot of requirements that cost more money
than Google budgeted for. In some respects Google kind
of had the idea that cities would remove obstacles
like that to get them in their city. With so much
existing broadband already in place, this is certainly
not the case. I think Google thought all cities were
going to have the attitude like they had with the
first cities who applied for Google to come to their
cities (Like Kansas City did).
Google was also of the impression that they could
design and permit their networks and then cherry pick
neighborhoods to deploy based on pre-sign ups (in
Google terms - fiberhoods). This creates a huge
logistic problem in planning construction especially
with underground deployment. This also drove up costs.
Google is still investigating the wireless options.
What you will see from them should be a hybrid network
system. They will buy up dark fiber, capacity on lit
fiber, conduit space and whole fiber systems where
they can. They may use microwave to cross connect
systems or bridge high construction cost areas such as
railroad crossings. They are looking at wireless to
basically go more from the curb to the customer,
especially in MDU cases. Existing competition and/or
existing contracts within an MDU makes it risky to do
a wired play if they cannot assure themselves of a
huge take rate within the MDU. I see their wireless
play as more of a high capacity short hop last mile,
but even then they will have challenges with spectrum,
interference and capacity.
While we all would think Google is a great company
with resources to do whatever they set their minds to,
keep in mind I have seen a lot from the inside. I like
to equate them to a group of thirty somethings with
ADD and too much money. They also seem to have the
attitude that older folks are too far behind the times
to possibly know what they are talking about. Google
is certainly not a utility infrastructure company and
lack the people, tools and skill sets to be one. They
are their own best cheerleaders and they have a
dangerous habit of believing their own hype internally
and are not real good at listening to fresh viewpoints
and outside input.
Thank You,
Brian Webster
www.wirelessmapping.com <http://www.wirelessmapping.com>
www.Broadband-Mapping.com
<http://www.Broadband-Mapping.com>
-----Original Message-----
From: Af [mailto:af-boun...@afmug.com
<mailto:af-boun...@afmug.com>] On Behalf Of Chuck McCown
Sent: Wednesday, August 10, 2016 1:29 PM
To: af@afmug.com <mailto:af@afmug.com>
Subject: Re: [AFMUG] Google fiber going microwave?
They may have great RF engineers, but you still cannot
fit a camel through the eye of a needle.
-----Original Message-----
From: Josh Reynolds
Sent: Wednesday, August 10, 2016 11:04 AM
To: af@afmug.com <mailto:af@afmug.com>
Subject: Re: [AFMUG] Google fiber going microwave?
So, I get it. You guys are sitting around feeling so
smug with your WISP.
We're talking about one of the largest and most
powerful companies in the world though. Do you really
think they don't have some of the best RF engineering
talent in the world on their payroll?
They're not doing anything different than many of us
have done, which is evaluate the business case for
each technology and pick the most appropriate one for
the application. If it was going to cost you a couple
hundred thousand just to cross an intersection, you'd
be doing the same thing too. It's the smart play.
At least they're not doing this in LEC style, which
would mean "saying they can't do it unless they
receive federal subsidies".
On Wed, Aug 10, 2016 at 11:59 AM, CBB - Jay Fuller
<par...@cyberbroadband.net
<mailto:par...@cyberbroadband.net>> wrote:
Wait until they experience ducting ;)
----- Original Message -----
From: Bill Prince
To: af@afmug.com <mailto:af@afmug.com>
Sent: Wednesday, August 10, 2016 11:48 AM
Subject: Re: [AFMUG] Google fiber going microwave?
It's apparently "too expensive" to do underground
fiber. At least in
San Jose.
Anyone know anything about Webpass?
bp
<part15sbs{at}gmail{dot}com>
On 8/10/2016 9:44 AM, Gino Villarini wrote:
Google Fiber considering fixed microwave
technology as alternative to
fiber.
Interesting times!
http://arstechnica.com/information-technology/2016/08/google-fiber-del
<http://arstechnica.com/information-technology/2016/08/google-fiber-del>
ays-san-jose-project-may-switch-to-wireless-instead/?comments=1
