I agree. Also my ratio of 'I don't like ads' complains is about one on ten thousands or so... nothing to be worried about.
Most -and I mean MOST- of users seems to find reasonable to have ads on free app. On Sep 18, 2012 2:49 AM, "William Ferguson" <william.ferguson...@gmail.com> wrote: > Curious. I'm about to introduce the ability to make an in app purchase to > remove all the ads. > > I get very few comments on the fact the app contains ads, perhaps because > it's always had them and I;ve been very up front in the market description > about how it's funded. > > I get about the same number of comments from people complaining about ads > as I do from those who rave about the game and say they would have been > happy to have paid for it with some offering to donate. So I thought I'd > combine the two and give those who want to throw a couple of dollars my way > a easy means and offer to take away the ads for the same coin. > > On the Ad metrics, reducing the number of ad requests to increase the CPC > or eCPM doesn't increase (or even affect) the revenue. It just makes those > numbers look better. > > William > https://play.google.com/store/apps/details?id=au.com.xandar.jumblee > > > On Tuesday, September 18, 2012 2:18:13 AM UTC+10, John Coryat wrote: >> >> Many developers force users to purchase something in order to remove >> advertisements from their apps. While this may seem to be a good revenue >> model, it tends to annoy and anger users. It has some other serious >> consequences as well. >> >> One of the important metrics in calculating the CPC (Cost per Click) is >> the CTR (Click Through Rate). A low CTR will also result in a lower CPC. By >> forcing users to view ads that they will never click on developers actually >> are lowering their earning potential. >> >> One way to raise CPC, CTR and customer satisfaction is to allow users to >> opt out of advertising without charging them. It's not only good for >> customer relations but also the bottom line. How many users actually pay to >> remove ads? It has to be a very low rate compared to the number who are >> frustrated and annoyed at seeing ads. The good will alone makes this >> worthwhile. The real benefit is increased CPC and CTR. >> >> We've recently implemented AdMob advertising in our main app and have had >> virtually no complaints at all. A couple of users have missed the several >> places where we state that "Anyone, anytime can opt out of ads" and >> contacted us. When they understand the way we've set it up, universally, >> the former angry user is now an ecstatic one. >> >> In addition, we're seeing excellent CTR and eCPM (effective Cost per >> thousand). I can't say with impunity that our opt out policy is causing the >> high eCPM but it probably is helping. >> >> Consider free opt out for your advertising supported apps. It's good for >> everyone. >> >> -John Coryat >> > -- > You received this message because you are subscribed to the Google > Groups "Android Developers" group. > To post to this group, send email to android-developers@googlegroups.com > To unsubscribe from this group, send email to > android-developers+unsubscr...@googlegroups.com > For more options, visit this group at > http://groups.google.com/group/android-developers?hl=en -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
