What has no sense at all is to say that the higher the CTR, the higher the income. Please, let me quote myself on this very same subject on the third of July:
"You get income for each click, whatever the CTR is. Please, bear in mind that the CTR is the resulting proportion of dividing clicks by impressions, not the other way. In other words: if your clicks worths one cent each one, with 1000 clicks you will get 10 dollars, and it does not matter if the CTR, that may vary with the number of impressions, is 1% or 2%." You can be sure that you will get more revenue with 100 clicks on 10000 impresions (CTR=1%) than with 10 clicks on 100 (CTR=10%). And answering to your question, the only thing that it is SURE is that if you do not show the ads to these users, they will not click on them. That's really a fact. But it is not sure that people who opt out were never going to click on your ads anyway. On the other hand, what do you actually win for putting such option in your app? Having users that will give you 0 income installing your application does seem to be a big deal, indeed... Best regards, On 18/09/12 03:36, Kristopher Micinski wrote: > why is that? I think it might be plausible to think that people who > opt out were never going to click on your ads anyway... > > kris > > On Mon, Sep 17, 2012 at 9:25 PM, Francisco Marzoa <fmmar...@gmail.com> wrote: >> I have read this before, and it has the same sense: none. >> >> On Sep 17, 2012 6:20 PM, "John Coryat" <cor...@gmail.com> wrote: >>> Many developers force users to purchase something in order to remove >>> advertisements from their apps. While this may seem to be a good revenue >>> model, it tends to annoy and anger users. It has some other serious >>> consequences as well. >>> >>> One of the important metrics in calculating the CPC (Cost per Click) is >>> the CTR (Click Through Rate). A low CTR will also result in a lower CPC. By >>> forcing users to view ads that they will never click on developers actually >>> are lowering their earning potential. >>> >>> One way to raise CPC, CTR and customer satisfaction is to allow users to >>> opt out of advertising without charging them. It's not only good for >>> customer relations but also the bottom line. How many users actually pay to >>> remove ads? It has to be a very low rate compared to the number who are >>> frustrated and annoyed at seeing ads. The good will alone makes this >>> worthwhile. The real benefit is increased CPC and CTR. >>> >>> We've recently implemented AdMob advertising in our main app and have had >>> virtually no complaints at all. A couple of users have missed the several >>> places where we state that "Anyone, anytime can opt out of ads" and >>> contacted us. When they understand the way we've set it up, universally, the >>> former angry user is now an ecstatic one. >>> >>> In addition, we're seeing excellent CTR and eCPM (effective Cost per >>> thousand). I can't say with impunity that our opt out policy is causing the >>> high eCPM but it probably is helping. >>> >>> Consider free opt out for your advertising supported apps. It's good for >>> everyone. >>> >>> -John Coryat >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "Android Developers" group. >>> To post to this group, send email to android-developers@googlegroups.com >>> To unsubscribe from this group, send email to >>> android-developers+unsubscr...@googlegroups.com >>> For more options, visit this group at >>> http://groups.google.com/group/android-developers?hl=en >> -- >> You received this message because you are subscribed to the Google >> Groups "Android Developers" group. >> To post to this group, send email to android-developers@googlegroups.com >> To unsubscribe from this group, send email to >> android-developers+unsubscr...@googlegroups.com >> For more options, visit this group at >> http://groups.google.com/group/android-developers?hl=en -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
