why is that? I think it might be plausible to think that people who opt out were never going to click on your ads anyway...
kris On Mon, Sep 17, 2012 at 9:25 PM, Francisco Marzoa <fmmar...@gmail.com> wrote: > I have read this before, and it has the same sense: none. > > On Sep 17, 2012 6:20 PM, "John Coryat" <cor...@gmail.com> wrote: >> >> Many developers force users to purchase something in order to remove >> advertisements from their apps. While this may seem to be a good revenue >> model, it tends to annoy and anger users. It has some other serious >> consequences as well. >> >> One of the important metrics in calculating the CPC (Cost per Click) is >> the CTR (Click Through Rate). A low CTR will also result in a lower CPC. By >> forcing users to view ads that they will never click on developers actually >> are lowering their earning potential. >> >> One way to raise CPC, CTR and customer satisfaction is to allow users to >> opt out of advertising without charging them. It's not only good for >> customer relations but also the bottom line. How many users actually pay to >> remove ads? It has to be a very low rate compared to the number who are >> frustrated and annoyed at seeing ads. The good will alone makes this >> worthwhile. The real benefit is increased CPC and CTR. >> >> We've recently implemented AdMob advertising in our main app and have had >> virtually no complaints at all. A couple of users have missed the several >> places where we state that "Anyone, anytime can opt out of ads" and >> contacted us. When they understand the way we've set it up, universally, the >> former angry user is now an ecstatic one. >> >> In addition, we're seeing excellent CTR and eCPM (effective Cost per >> thousand). I can't say with impunity that our opt out policy is causing the >> high eCPM but it probably is helping. >> >> Consider free opt out for your advertising supported apps. It's good for >> everyone. >> >> -John Coryat >> >> -- >> You received this message because you are subscribed to the Google >> Groups "Android Developers" group. >> To post to this group, send email to android-developers@googlegroups.com >> To unsubscribe from this group, send email to >> android-developers+unsubscr...@googlegroups.com >> For more options, visit this group at >> http://groups.google.com/group/android-developers?hl=en > > -- > You received this message because you are subscribed to the Google > Groups "Android Developers" group. > To post to this group, send email to android-developers@googlegroups.com > To unsubscribe from this group, send email to > android-developers+unsubscr...@googlegroups.com > For more options, visit this group at > http://groups.google.com/group/android-developers?hl=en -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en