You could have -or simply claim to have, since there is no way for us to
check it- an eCPM of $200 and you will be still wrong: the problem has
nothing to see with your eCPM, the problem is that you are clearly miss
understanding the meaning and calculation of such metrics.
On the other hand let me make you a proposal that I did the other time:
Instead of putting an option for disabling ads, just set them DISABLED
BY DEFAULT, and put an option for enabling them.
This way you could be sure that the 100% of people that enables the ads
are very interested on those, so your CTR should be increased to the
highest values ever, and so you will understand why your theory about
higher CTR meaning higher income is fully WRONG.
Best regards,
On 09/23/2012 02:08 PM, John Coryat wrote:
I don't deny that. But who cares about CPM? If you have the same
amount of C's and less M, the R has not increased, in all likelihood.
Well, I for one care about eCPM. Ours is currently $2.43. If you have
a better eCPM then perhaps you are right and I am wrong. On the other
hand, there is no right or wrong, just different approaches.
-John Coryat
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