I run banner "ads" in my main app that are used for promotions of other 
apps, news and other things. It appears on the bottom of the display.

There's also an "opt-out" option in the app where the user can stop these 
from running. Up to just recently, I was unable to tell what the percentage 
of users were that opted out of the banners.

Turns out that 96% of users have allowed the ads to run even though they 
can stop them. That means that only 4% of users decided to stop showing 
ads. 

Those 4% are certainly vocal though. Before I had the opt-out, I got lots 
of hate mail from furious users who thought it was an affront to their 
personal space to show ads. By letting them opt out, they have been 
silenced completely.

I would recommend to anyone who decided to run ads in their app to have an 
option to allow users to opt out for free. The 4% who are against 
advertising won't click on the ads anyway so it's better to just let them 
stop the ads and be done with it. Making them pay to get rid of the ads 
just infuriates those people anyway.

-John Coryat

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