Why not just sell some new important feature and as a side bonus remove the 
adds? Just a thought. Don't know how effective this would be.

On Dec 11, 2011, at 10:39 PM, Tim Mensch <[email protected]> wrote:

> Interesting approach, though my next release will allow people to opt out of 
> ads for $1. At 4%, it's tempting to do as you suggest, but I'll report (once 
> I have data) what the result is on the $1 buy-out clause.
> 
> Would be nice if they let us charge $0.10 using in-app payments, like they're 
> doing with the $0.10 app promotion, since I bet a lot more people would opt 
> out for $0.10 -- and that's typically more than I'd get for getting them to 
> click on an ad anyway.
> 
> Tim
> 
> On 12/11/2011 7:51 PM, John Coryat wrote:
>> I run banner "ads" in my main app that are used for promotions of other 
>> apps, news and other things. It appears on the bottom of the display.
>> 
>> There's also an "opt-out" option in the app where the user can stop these 
>> from running. Up to just recently, I was unable to tell what the percentage 
>> of users were that opted out of the banners.
>> 
>> Turns out that 96% of users have allowed the ads to run even though they can 
>> stop them. That means that only 4% of users decided to stop showing ads.
>> 
>> Those 4% are certainly vocal though. Before I had the opt-out, I got lots of 
>> hate mail from furious users who thought it was an affront to their personal 
>> space to show ads. By letting them opt out, they have been silenced 
>> completely.
>> 
>> I would recommend to anyone who decided to run ads in their app to have an 
>> option to allow users to opt out for free. The 4% who are against 
>> advertising won't click on the ads anyway so it's better to just let them 
>> stop the ads and be done with it. Making them pay to get rid of the ads just 
>> infuriates those people anyway.
>> 
>> -John Coryat
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