Developer gets stay on Asbury COs
BY NANCY SHIELDS • COASTAL MONMOUTH BUREAU • NOVEMBER 15, 2008

ASBURY PARK — The city's new stores and restaurants are open this weekend and 
most 
days of the week, but attempts by the city and beachfront developer Madison 
Marquette to 
settle how they'll share waterfront revenues ended up in Superior Court Friday.

Madison Marquette appeared before Judge Patricia Del Bueno Cleary, who 
restrained the 
city from acting on expired temporary certificates of occupancy for the 
boardwalk tenants 
until a full hearing is held, probably in early December. The temporary COs 
expire today.

The city has tied permanent COs for dozens of year-round venues to getting a 
redeveloper's agreement between the two sides in place. It was to have been 
finished by 
last Memorial Day before Madison Marquette started rolling out the first of the 
renovated 
pavilions. Over the summer and fall, the city agreed to new deadlines, first 
Sept. 15 and 
then today.

"The real issue here is, we've been attempting to get a subsequent developer 
agreement 
for a year," City Manager Terence Reidy said Friday night.

Both sides indicated Friday that a divide between the two at this point focuses 
on parking. 
The city appears determined to gain financial self-sufficiency and needs to 
make money — 
50 cents an hour — with new parking meters.

When summer ended, Madison Marquette and boardwalk tenants asked that the city 
not 
enforce the paid parking in the winter. Madison Marquette also does not want 
paid 
parking in the evening hours next summer.

The city in October agreed to shut down parking for the winter but did so with 
the 
understanding Madison Marquette would offset some part of the city's loss.

"For 10 to 12 weeks, the city's allowed to charge for parking, and the entire 
rest of the 
year, we're not," Reidy said. "That allows Madison Marquette to control our 
destiny."

In a letter to Madison on Thursday, Nov. 13, Reidy summed up that the city had 
responded 
a month earlier to the impact of the changing outside market conditions on 
Madison 
Marquette's ability to finish the agreement at that time.

And he indicated some form of agreement had been reached for Madison Marquette 
to 
give the city a payment for the lost parking revenue, for the city to give the 
developer 
some form of 30-year payment in lieu of taxes on new construction and for the 
temporary 
COs to stand for three more months until negotiations concluded.

Reidy said a subsequent proposal from Madison Marquette had made those areas of 
agreement "elusive" and as of today, the temporary COs would be up, and the 
company 
would be leasing the pavilions illegally and would get daily fines.

Madison Marquette could still stop the city from acting by making a $75,000 
payment for 
the lost parking revenues, Reidy said in the letter. The city would still offer 
the 30-year 
payments in lieu of taxes on new pavilion constructions, and the temporary COs 
would be 
good until Feb. 15.

Gary Mottola, president of investments for Madison Marquette, turned that down 
and said 
Friday he went to court instead and obtained the injunction until a full 
hearing is held.

"Basically, the judge separated the tenants' rights to utilize their space from 
any issues 
involving the developer and agreements between the developer and the city," 
said 
Madison's attorney, Roger Roisman.

"It's the parking," said Deputy Mayor Jim Bruno. "We can't get past the 
parking."


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