On 20/02/2008, Ian Forrester <[EMAIL PROTECTED]> wrote:
>
> I don't know guys, it may have been said multiple times but the only
> winner in this battle must be the online services.
>
> However I'm still left wondering when the general public will get their
> head around non-physical media. People seem to like the look and feel of
> physical media like CDs, Vinyl, DVDs.



I was talking to Dave about this in Edinburgh.

The thing is, the current evidence suggests that this might be a false
assumption.

>From a physiological point of view, lots of marketing efforts does indeed go
into selling "things" to people.  However, the modern liberal international
capitalist system puts a lot of effort into promoting "brands", which a not
things, but virtual.

It is quite a logical step to say that brands therefore exist in
cyberspace.  They have value only as something that is possessed by a
company that hey can use.

I've got three enormous boxes that I have all my CDs in.  I gaffer taped
them up when I finished MP3ing them, which was years ago now.  How many
times have I unpacked them?  None.

I've got a Vista Media Center with all my music on it, and I can copy and
play this (using www.orb.com) anywhere.  It's connected to the TV and has a
remote control, and does my videos and all my thousands of photos.  I can
access all this lot from where ever with one remote control.

I'm not alone.  Everyone with an MP3 player (say an iPod) can carry around
an amount of music you couldn't carry around in a transit van if it were on
vinyl.

Look, I'm such a nerd that I bought all of Star Trek (not Enterprise,
obviously but with the Cartoons), Doctor Who and Blake's Seven on VHS and
they took up the whole damn loft!  Now I can have it all on a box smaller
than half a VHS cassette.

And if that's not enough.  To quote from Down The Line, "What is point DVD?"

The weirdest exam result (was the A) I got for an AO Level in "Science in
Society", so I've known about the idea of "peak oil" and "climate change"
for ages.  I recon that if we are going to run out of the oil and stop
killing the planet, then the easiest thing for people to give up is buying
data stamped onto heavy plastic carted around by lorry.  It's just so
unnecessary!

If you are investing, invest in fat datapipes not past-it plastic.

http://www.guardian.co.uk/business/2008/feb/19/musicnews.netmusic?gusrc=rss&feed=technology


Cheers
>
> zzzzzIan Forrester
>
> This e-mail is: [x] private; [] ask first; [] bloggable
>
> Senior Producer, BBC Backstage
> BC5 C3, Media Village, 201 Wood Lane, London W12 7TP
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> -----Original Message-----
> From: [EMAIL PROTECTED] [mailto:
> [EMAIL PROTECTED] On Behalf Of David Woodhouse
> Sent: 20 February 2008 13:31
> To: backstage@lists.bbc.co.uk
> Subject: RE: [backstage] HD-DVD / Blu Ray
>
>
> On Tue, 2008-02-19 at 15:26 +0000, [EMAIL PROTECTED] wrote:
> > What I /heart/ about the pre-2K bit of plastic is the way it takes
> > control over your TV/DVD and insists that you watch the copyright
> > notices
>
> Sounds like you need to get yourself a better DVD player.
>
> --
> dwmw2
>
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k/




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Brian Butterworth
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