I'd agree a virtual item is a harder sell, but perhaps no more than real items being sold through an e-tailer used to be. Remember in the 90's/early 00's when everyone was talking about the big bad security fears of tapping your credit card number into a website? You hardly even think about this now right? Because you do it so often...
Perhaps the purchase of virtual goods (which may seem alien and uncomfortable to the average punter now) will eventually be as acceptable as ordering something physical once the consumer is used to it and the tech is more friendly. There is lots of money to be made, so the market will sort it out one way or another. This is all just my personal opinion :-) J On Thu, Feb 21, 2008 at 12:20 PM, Darren Stephens < [EMAIL PROTECTED]> wrote: > All of this is true enough, but (and there's always a but) you still have > the physical artefact, don't you? Even if it's gaffer taped with a hundred > others, you still have the physical object you shelled out your money for. > The digital stuff is, by your own admission, descended from the objects. > Brands may be virtual but I for one prefer to buy the disc. Why? Because > there's something tangible to show for the transaction after completion, not > something ephemeral that is rather difficult to pin down. There is something > that is identifiable as being of worth. > > > > That's not to say I don't buy the ephemeral stuff – I have purchased stuff > on my iPod – but I am certainly more cautious about buying items that way. > How unusual I am I can't say. > > > > *From:* [EMAIL PROTECTED] [mailto: > [EMAIL PROTECTED] *On Behalf Of *Brian Butterworth > *Sent:* Wednesday, February 20, 2008 7:08 PM > *To:* backstage@lists.bbc.co.uk > *Subject:* Re: [backstage] HD-DVD / Blu Ray > > > > > > On 20/02/2008, *Ian Forrester* <[EMAIL PROTECTED]> wrote: > > I don't know guys, it may have been said multiple times but the only > winner in this battle must be the online services. > > However I'm still left wondering when the general public will get their > head around non-physical media. People seem to like the look and feel of > physical media like CDs, Vinyl, DVDs. > > > > > > I was talking to Dave about this in Edinburgh. > > > > The thing is, the current evidence suggests that this might be a false > assumption. > > > > From a physiological point of view, lots of marketing efforts does indeed > go into selling "things" to people. However, the modern liberal > international capitalist system puts a lot of effort into promoting > "brands", which a not things, but virtual. > > > > It is quite a logical step to say that brands therefore exist in > cyberspace. They have value only as something that is possessed by a > company that hey can use. > > > > I've got three enormous boxes that I have all my CDs in. I gaffer taped > them up when I finished MP3ing them, which was years ago now. How many > times have I unpacked them? None. > > > > I've got a Vista Media Center with all my music on it, and I can copy and > play this (using www.orb.com) anywhere. It's connected to the TV and has > a remote control, and does my videos and all my thousands of photos. I can > access all this lot from where ever with one remote control. > > > > I'm not alone. Everyone with an MP3 player (say an iPod) can carry around > an amount of music you couldn't carry around in a transit van if it were on > vinyl. > > > > Look, I'm such a nerd that I bought all of Star Trek (not Enterprise, > obviously but with the Cartoons), Doctor Who and Blake's Seven on VHS and > they took up the whole damn loft! Now I can have it all on a box smaller > than half a VHS cassette. > > > > And if that's not enough. To quote from Down The Line, "What is point > DVD?" > > > > The weirdest exam result (was the A) I got for an AO Level in "Science in > Society", so I've known about the idea of "peak oil" and "climate change" > for ages. I recon that if we are going to run out of the oil and stop > killing the planet, then the easiest thing for people to give up is buying > data stamped onto heavy plastic carted around by lorry. It's just so > unnecessary! > > > > If you are investing, invest in fat datapipes not past-it plastic. > > > > > http://www.guardian.co.uk/business/2008/feb/19/musicnews.netmusic?gusrc=rss&feed=technology > > > > > > Cheers > > zzzzzIan Forrester > > This e-mail is: [x] private; [] ask first; [] bloggable > > Senior Producer, BBC Backstage > BC5 C3, Media Village, 201 Wood Lane, London W12 7TP > email: [EMAIL PROTECTED] > work: +44 (0)2080083965 > mob: +44 (0)7711913293 > -----Original Message----- > From: [EMAIL PROTECTED] [mailto: > [EMAIL PROTECTED] On Behalf Of David Woodhouse > Sent: 20 February 2008 13:31 > To: backstage@lists.bbc.co.uk > Subject: RE: [backstage] HD-DVD / Blu Ray > > > On Tue, 2008-02-19 at 15:26 +0000, [EMAIL PROTECTED] wrote: > > What I /heart/ about the pre-2K bit of plastic is the way it takes > > control over your TV/DVD and insists that you watch the copyright > > notices > > Sounds like you need to get yourself a better DVD player. > > -- > dwmw2 > > - > Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please > visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. > Unofficial > list archive: http://www.mail-archive.com/backstage@lists.bbc.co.uk/ > > - > Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please > visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. > Unofficial > list archive: http://www.mail-archive.com/[EMAIL PROTECTED] > > k/ > > > > > > -- > Please email me back if you need any more help. > > Brian Butterworth > http://www.ukfree.tv > > > ***************************************************************************************** > To view the terms under which this email is distributed, please go to > http://www.hull.ac.uk/legal/email_disclaimer.html > > ***************************************************************************************** > -- Jason Cartwright Web Specialist, EMEA Marketing [EMAIL PROTECTED] +44(0)2070313161 www.jasoncartwright.com +44(0)7976500729
