For a small site without the potential for a lot of repeat sales, I say you don't make them register. For someone like an Amazon there's a lot of advantage to _Amazon_ if the user registers - it makes repeat shopping easier.
For the small e-commerce site, what real advantage is there to the seller if the user registers? The only thing I can think of would be where you offer tools like order status tracking, wishlists, etc. Most simple e-commerce apps don't offer these capabilities. ----- Original Message ----- From: "Will Tomlinson" <[EMAIL PROTECTED]> To: "CF-Talk" <cf-talk@houseoffusion.com> Sent: Monday, March 14, 2005 1:45 PM Subject: E-commerce - Make them register or don't make them register > Ok guys, I just read in my Internet Retailer about how teen shoppers do > NOT want to register before shopping online. This plays right into my > plan on the Volleyball site as teen shoppers *are* my target audience. > My client and myself did not want to force them to register. > > Some argue that they have to enter all that info anyway when actually > making the purchase so what's the big deal? Also, that registration info > comes in handy in many different ways. > > What's everyone's opinion on the matter? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Discover CFTicket - The leading ColdFusion Help Desk and Trouble Ticket application http://www.houseoffusion.com/banners/view.cfm?bannerid=48 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:198748 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
