Thanks so much for taking the time to reply Alex.  I appreciate your wisdom!

 

Best Regards,

Paula Blair



17401 Commerce Park Blvd., Suite 103

Tampa, FL 33647

813-498-1932

 <https://www.soarco-working.com/> SOARco-working.com

 

From: coworking@googlegroups.com <coworking@googlegroups.com> On Behalf Of Alex 
Hillman
Sent: Friday, June 1, 2018 11:24 AM
To: Coworking <coworking@googlegroups.com>
Subject: Re: [Coworking] Re: Price Increases - Notice Given? Grandfather 
Members? Other advice?

 

Lotsa good advice in here!

 

A few notes from an old head:

 

If you're considering raising your rates, do it. Don't wait for someone else to 
give you permission, or for the time to be "right." 

 

We give everyone a generous window of being grandfathered in the old rates. 3 
months is good. 6 months is generous. We give them the option to keep their 
existing rates beyond the grandfather window by pre-paying their membership. 
This helps with our cashflow, and gives them an incentive of keeping the olde 
rate.

 

It's also VERY important to communicate how the increase is going to benefit 
them! In your case, since this is closing a financial shortfall, don't be shy 
about letting people know that this will ensure that you can keep the lights on 
and start to have resources to reinvest, allowing you to say "yes" to more 
things that will improve the experience for them. 

 

We've never had private offices - but the advice I've given many others has 
been to adjust them appropriately as well along with everyone else to keep 
things equitable. Unless your contracts specify differently I can't come up 
with a reason that a private office would be treated differently. 

 

-Alex

 

 

On Wed, May 30, 2018 at 10:33 AM <pa...@soarco-working.com 
<mailto:pa...@soarco-working.com> > wrote:

Thank you so much for taking the time to respond!  I appreciate your input.

 

Best Regards,

Paula Blair



17401 Commerce Park Blvd., Suite 103

Tampa, FL 33647

813-498-1932

 <https://www.soarco-working.com/> SOARco-working.com

 

From: coworking@googlegroups.com <mailto:coworking@googlegroups.com>  
<coworking@googlegroups.com <mailto:coworking@googlegroups.com> > On Behalf Of 
Felicity Maxwell
Sent: Wednesday, May 30, 2018 10:03 AM
To: Coworking <coworking@googlegroups.com <mailto:coworking@googlegroups.com> >
Subject: [Coworking] Re: Price Increases - Notice Given? Grandfather Members? 
Other advice?

 

Just wanted to add that when you are looking to close a shortfall, you may also 
want to look at increasing revenue by changing your pricing structure (vs. 
pricing). 

 

We have a WeWork coming in nearby, so in December (3.5 year after opening) we 
let our members know that we would be switching to a recurring monthly 
membership model. 

Previously we had let folks buy day passes in packs of 5 or 10 with out a 
monthly commitment - everyone loved the flexibility, but it made income 
projections impossible, since we had no idea when our day pass users would buy 
additional passes.  

 

Now we have everyone on a recurring monthly membership for 1, 5, or 10 passes.  
Its not quite as flexible as before, but we have lost maybe 2 members?  As soon 
as we explained that we needed more of a commitment to ensure our long term 
success, everyone who valued our space made the switch.  And I think it has 
really helped with community building and retention as well - now even if you 
are not a full time member of our space, you are committed (financially anyway) 
to come in and use our space for a certain number of days per month.  

 

We made this switch on the advice of our virtual CFO, who really helped us 
figure out a long term plan for success.  If you are struggling with income / 
expense issues, I totally recommend finding an expert - business coach, finance 
person, etc who can bring fresh eyes to your coworking space.  Some of their 
suggestions might seem counter intuitive but ultimately they might be changes 
you need to make in order to thrive.  

 

HTH

-Felicity 

On Saturday, May 26, 2018 at 10:07:57 AM UTC-5, pa...@soarco-working.com 
<mailto:pa...@soarco-working.com>  wrote:

I am looking for advice from Operators who have experienced a couple of years 
open.  I'm approaching my first anniversary (yipee!!!), and am trying to come 
up with a good price increase strategy.

 

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