Consulting a lawyer is part of the Apache branding process but the first stage 
is to gather a list of potential conflicts - 
https://issues.apache.org/jira/browse/PODLINGNAMESEARCH-90 
<https://issues.apache.org/jira/browse/PODLINGNAMESEARCH-90> is an example.

The other part, frankly, is to pick your battles.

A year or so ago Actian re-branded Vectorwise as Vector. 
http://www.zdnet.com/article/actian-consolidates-its-analytics-portfolio/ 
<http://www.zdnet.com/article/actian-consolidates-its-analytics-portfolio/>. 
Given that it is an analytic database in the Hadoop space I think that is as 
close to a “direct hit” as it gets. I don’t think we need a lawyer to tell us 
that. Certainly it makes sense to look for conflicts for the other alternatives 
before consulting lawyers.

Julian




> On Nov 25, 2015, at 9:42 PM, Marcel Kornacker <mar...@cloudera.com> wrote:
> 
> 
> 
> On Tue, Nov 24, 2015 at 3:25 PM, Jacques Nadeau <jacq...@dremio.com 
> <mailto:jacq...@dremio.com>> wrote:
> Ok guys,
> 
> I don't think anyone is doing a thorough analysis of viaability. I did a 
> quick glance and the top one (Vector) seems like it would have an issue with 
> conflict of an Actian product. The may be fine. Let's do a second phase vote. 
> 
> I'm assuming you mean Vectorwise?
> 
> Before we do anything else, could we have a lawyer look into this? Last time 
> around that I remember (Parquet), Twitter's lawyers did a good job of weeding 
> out the potential trademark violations.
> 
> Alex, could Twitter get involved this time around as well?
>  
> 
> Pick your top 3 (1,2,3 with 3 being top preference)
> 
> Let's get this done by Friday and then we can do a podling name search 
> starting with the top one.
> 
> Link again:
> 
> https://docs.google.com/spreadsheets/d/1q6UqluW6SLuMKRwW2TBGBzHfYLlXYm37eKJlIxWQGQM/edit#gid=304381532&vpid=A1
>  
> <https://docs.google.com/spreadsheets/d/1q6UqluW6SLuMKRwW2TBGBzHfYLlXYm37eKJlIxWQGQM/edit#gid=304381532&vpid=A1>
> 
> thanks
> 
> 
> --
> Jacques Nadeau
> CTO and Co-Founder, Dremio
> 
> On Fri, Nov 20, 2015 at 9:24 AM, Jacques Nadeau <jacq...@dremio.com 
> <mailto:jacq...@dremio.com>> wrote:
> Ok, it looks like we have a candidate list (we actually got 11 since there 
> was a three-way tie for ninth place):
> 
> Vector
> Arrow
> honeycomb
> Herringbone
> joist
> V2
> Piet
> colbuf
> baton
> impulse
> victor
> 
> Next we need to do trademark searches on each of these to see whether we're 
> likely to have success. I've moved candidates to a second tab:
> 
> https://docs.google.com/spreadsheets/d/1q6UqluW6SLuMKRwW2TBGBzHfYLlXYm37eKJlIxWQGQM/edit#gid=304381532
>  
> <https://docs.google.com/spreadsheets/d/1q6UqluW6SLuMKRwW2TBGBzHfYLlXYm37eKJlIxWQGQM/edit#gid=304381532>
> 
> Anybody want to give a hand in analyzing potential conflicts?
> 
> 
> 
> --
> Jacques Nadeau
> CTO and Co-Founder, Dremio
> 
> On Mon, Nov 16, 2015 at 12:10 PM, Jacques Nadeau <jacq...@dremio.com 
> <mailto:jacq...@dremio.com>> wrote:
> Everybody should pick their ten favorites using the numbers 1 to 10.
> 
> 10 is most preferred
> 
> 
> 
> --
> Jacques Nadeau
> CTO and Co-Founder, Dremio
> 
> On Mon, Nov 16, 2015 at 10:17 AM, Ted Dunning <ted.dunn...@gmail.com 
> <mailto:ted.dunn...@gmail.com>> wrote:
> 
> Single vote for most preferred?
> 
> Single transferable vote?
> 
> 
> 
> On Tue, Nov 17, 2015 at 2:50 AM, Jacques Nadeau <jacq...@dremio.com 
> <mailto:jacq...@dremio.com>> wrote:
> Given that a bunch of people added names to the sheet, I'll take that as 
> tacit agreement to the proposed process. 
> 
> Let's move to the first vote phase. I've added a column for everybody's 
> votes. Let's try to wrap up the vote by 10am on Wednesday.
> 
> thanks!
> Jacques
> 
> 
> 
> --
> Jacques Nadeau
> CTO and Co-Founder, Dremio
> 
> On Thu, Nov 12, 2015 at 12:03 PM, Jacques Nadeau <jacq...@apache.org 
> <mailto:jacq...@apache.org>> wrote:
> Hey Guys,
> 
> It sounds like we need to do a little more work on the Vector proposal
> before the board would like to consider it. The main point of contention
> right now is the name of the project. We need to decide on a name and get
> it signed off through PODLINGNAMESEARCH.
> 
> Naming is extremely subjective so I'd like to propose a process for
> selection that minimizes pain. This is an initial proposal and
> 
> We do the naming in the following steps
> - 1: Collect a set of names to be considered
> - 2: Run a vote for 2 days where each member ranks their top 10 options
> 1..10
> - 3: Take the top ten vote getters and do a basic analysis of whether we
> think that any have legal issues. Keep dropping names that have this until
> we get with 10 reasonably solid candidate names
> - 5: Take the top ten names and give people 48 hours to rank their top 3
> names
> - 6: Start a PODLINGNAMESEARCH on the top rank one, if that doesn't work,
> try the second and third options.
> 
> I suggest we take name suggestions for step 1 from everyone but then
> constrain the voting to the newly proposed project [1]. We could just do
> this in a private email thread but I think doing it on Drill dev is better
> in the interest of transparency. This isn't the perfect place for that but
> I'm not sure a better place exists.
> 
> I'm up for changing any or all of this depending on what others think. Just
> wanted to get the ball rolling on a proposed process.
> 
> If this works, I've posted a doc at [2] that we can use for step 1.
> 
> Thanks,
> Jacques
> 
> [1] List of proposed new project members/voters: Todd Lipcon, Ted Dunning,
> Michael Stack, P. Taylor Goetz, Julian Hyde, Julien Le Dem, Jacques Nadeau,
> James Taylor, Jake Luciani, Parth Chandra, Alex Levenson, Marcel Kornacker,
> Steven Phillips, Hanifi Gunes, Wes McKinney, Jason Altekruse, David Alves,
> Zain Asgar, Ippokratis Pandis, Abdel Hakim Deneche, Reynold Xin.
> [2]
> https://docs.google.com/spreadsheets/d/1q6UqluW6SLuMKRwW2TBGBzHfYLlXYm37eKJlIxWQGQM/edit#gid=0
>  
> <https://docs.google.com/spreadsheets/d/1q6UqluW6SLuMKRwW2TBGBzHfYLlXYm37eKJlIxWQGQM/edit#gid=0>
> 
> 
> 
> 
> 
> 

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