Graham Lauder wrote:
<snip />
We shouldn't be selling the software. As Ian pointed out in an earlier post,
the software sells itself when you get the chance to show it off.
We need to be selling the migration process.
We need to be selling people ie MarCons, making them easily contactable.
Developing local businesses around OOo support, developing partners in local
markets. Local people/companies so that we can promote the message that
spending on Open Source is keeping money local.
That's a good idea. Where does the list of "approved" people/companies
come from? I'd like my business to be on it.
<snip />
Another point/suggestion I'd like to test the water with:
This advertising has to be about brand awareness, presales if you will.
The best medium for raising brand awareness is Television. The most wide
spread and trusted TV medium in the English speaking world that has a very
high corporate viewing audience is BBC World, not huge in the US I know, but
outside the US, it's influence is large. I think a portion of the online and
the promo parts of the budget spent there could be very valuable if we agree
that we are confining this campaign to English speaking regions. This
subject to cost of course. 4 x 30sec placements per day for a week timed for
late prime GMT UK programme (10pm and 1am GMT) and late prime Asia Programme
would probably be the minimum useful.
(As an additional note here: the "why.openoffice.org" lends itself really well
to a TVA. Punchy and memorable. Very easy to turn to a call to action.)
The BBC editorial teams seem to be quite "pro" Open Source generally
(Unlike the team behind the i-Player). There have been some good
examples such as the "In Business" Radio 4 programme that recently
looked in depth at the Open Source phenomenon:
http://www.bbc.co.uk/radio4/news/inbusiness/inbusiness_20070111.shtml.
Also there is a "technology" programme on BBC World called "Click". I'm
certain they have covered Open Source in the past, although living in
the UK, I tend not to watch it very often, but they broadcast it on
News24 too sometimes. Why not get one of the main OO.o spokespeople to
talk to them about a piece for that. That would be free!
Cheers
GL
Cheers
Alan Lord
--
The way out is open!
http://www.theopenlearningcentre.com
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