Hi, First let me introduce myself. I am an Indian software engineer, working in Singapore. I have been scouting around OOo mailing list's for some time looking for way's to contribute, and would like to share some thoughts on this video contest and more generally on promoting OOo via video's.
1. Do we need to promote OOo via medium like video's? Simple answer: Yes. As far as my perspective goes, the true reach of OOo right now is amongst the relatively "tech savvy" crowd. If we truly want OOo to reach wider audience's we need to more and more mediums to reach them. Blog's, pamphlets, banners etc are good - but nothing touches the human psyche more than audio-visual, especially the type of crowd we are targeting. Imagine if we had a repository of video's (mind you not tutorial's) promoting OOo. Not only listing out the good things but comparing it to other such licensed products out there (read MS Office). It would be so easy for a volunteer to pick up one or two of such video's and putting up his case for OOo as a presentation at his office, university- or even at home. 2. Importance of contest - It is very important that such video's are viewed as being presented by peer's rather than as by an organization . Take the example of this video : http://www.youtube.com/watch?v=dury0VEJT3U Highly lacking in content, this video is still able to put a point across that the user was highly impressed by OOo ( we could ignore the last part's of the video though :) ) By enforcing the framework of a contest we can also ensure quality levels. 3. Is it important to promote the contest amongst people who are not very familiar with OOo? Even though the thought of enticing new users with this contest is tempting, i feel the real target for this contest should be current users- who are well aware of the strength's and weaknesses of OOo. The aim being creation of video promotion material. I am not sure how much we will be able to attract new user's to OOo by asking them to make a video about it. (Works for Sony as they are trying to sell camera's :) ) On Tue, Jan 6, 2009 at 6:23 PM, Rosana Ardila Biela <rosana.ard...@sun.com>wrote: > Happy new Year to everybody! > Thank you for your answers, I will get into more detail now so we can > discuss the video contest idea. > I think the first thing to do is to find out how important such a contest > could be for OOo. Is there a real need for marketing material, like > promotional videos? > Could it be important to promote the contest itself among students and > artists who might not know well OOo? Is there any topic that deserves more > attention and promotion on OOo? > I think that making clear if and how important such a contest could be, can > help deciding what kind of efforts we should make. So let me know what you > think. > Regards, > Rosana > > > On 12/19/08 17:21, Alexandro Colorado wrote: > >> Awesome news, welcome Rossana. >> >> On Fri, Dec 19, 2008 at 10:15 AM, Rosana Ardila <rosana.ard...@sun.com> >> wrote: >> >> >>> Hello All, >>> >>> I wanted to introduce myself to the OpenOffice.org marketing project. I >>> will >>> be working at Sun until the end of April, also helping with the marketing >>> for OpenOffice.org. And I want to use the time to work with and in behalf >>> of >>> the OpenOffice.org community. >>> >>> I am very interested in Free and Open Source Software in general and have >>> been using OOo for years, recommending it to everybody. So I'm glad to >>> have >>> the opportunity now to do the same in a bigger channel. >>> >>> I have an idea I would like to share with you and put to discussion. I >>> thought it would be interesting to organize a video contest for OOo. >>> Short >>> videos (30 secs) would show what OOo and its community are, and why the >>> project is so special. Young artists, students and creative community >>> >>> >> >> That would be an awesome idea, I have been very interested in new >> media and more internet campaigns for many years. I hope we can pull >> something together. Right now our new media project OpenOffice.org TV >> is a bit stalle. Althought I will push the new OOoCon videos. It would >> be nice to have more "promotional" videos. We also had a OOo channel >> which needs much help visibility wise. >> >> If my current situation improve we will be producing original content for >> OOo. >> >> >> >>> members could create great material, from their different cultural >>> perspectives.That's just a very short description, I can send yo later >>> some >>> detailed information about a possible organization. Let me know your >>> thoughts on this. >>> >>> >> >> Please do. >> >> >>> I am looking forward to working with you and I hope I can give you a hand >>> here :) >>> >>> cheers, >>> Rosana. >>> >>> >>> -- >>> Sun Microsystems GmbH Rosana Ardila Biela >>> Nagelsweg 55 StarOffice / OpenOffice.org >>> 20097 Hamburg Marketing Intern >>> Germany Phone: +49 (0)40 23 646 722 >>> http://www.sun.de Fax: +49 (0)40 23 646 750 >>> mailto:rosana.ard...@sun.com >>> >>> Sitz der Gesellschaft: Sun Microsystems GmbH, Sonnenallee 1, D-85551 >>> Kirchheim-Heimstetten >>> Amtsgericht Muenchen: HRB 161028 >>> Geschaeftsfuehrer: Thomas Schroeder, Wolfgang Engels, Dr. Roland Boemer >>> Vorsitzender des Aufsichtsrates: Martin Haering >>> >>> >>> --------------------------------------------------------------------- >>> To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org >>> For additional commands, e-mail: dev-h...@marketing.openoffice.org >>> >>> >>> >>> >> >> >> >> >> > > > -- > Sun Microsystems GmbH Rosana Ardila Biela > Nagelsweg 55 StarOffice / OpenOffice.org > 20097 Hamburg Marketing Intern > Germany Phone: +49 (0)40 23 646 722 > http://www.sun.de Fax: +49 (0)40 23 646 750 > mailto:rosana.ard...@sun.com > > Sitz der Gesellschaft: Sun Microsystems GmbH, Sonnenallee 1, D-85551 > Kirchheim-Heimstetten > Amtsgericht Muenchen: HRB 161028 > Geschaeftsfuehrer: Thomas Schroeder, Wolfgang Engels, Dr. Roland Boemer > Vorsitzender des Aufsichtsrates: Martin Haering > > -- Anvay Lonkar +65 94659245
