On 1/12/09, Rosana Ardila Biela <rosana.ard...@sun.com> wrote: > Hi all, > > I agree with Anvay on the fact that having a repository of OOo videos would > be helpful for a lot of people. If they are licensed under a Creative > Commons license they can be re-used for different marketing campaigns and > other purposes. > I also agree with Sagar as he points out that professionals film makers do > a very good job and that it would be good to try to get them to videos for > OOo. But we will need a budget to pay for their professional work and > probably we could only afford very few videos. > Mozilla did a video contest for Firefox back in 2006. They wanted short > videos (30 sec) promoting Firefox and they tried to get everybody to > participate (users, amateur video makers, film students and professional > film makers) and had ¨big¨ prizes as incentive. > You can take a look at http://www.firefoxflicks.com/ and see the winning > videos, the target and rules of the contest and the prizes. Firefox also > collaborated with different film festivals and got sponsors for the prizes. > Maybe we could think about this. > I personally think that it isn't necessary to have paid professional film > makers, as the production costs for producing video have dramatically gone > down in the past years. The alternative of having a professional production > still remains. But I think that it would be better to have less professional > videos coming from more different cultures, than having a standard video for > all cultures. We can increase the quality of the videos if we target film > students and young artists, who have time and want to experiment, and might > be motivated by the prize and the honour. If they're already using OOo or if > they start using it because of the contest doesn't matter (IMHO) as long as > their videos are good. We could also get the film makers in touch with > people with successful OOo stories. > > Let me know your thoughts. > cheers, > Rosana
Althought I most address soem drawbacks from doing amateur videos and is the campaigning for the contest. Is kind of the marketing for the marketing. Althought there are two different situations, there is an ongoing discussion about campaginig toward developers and also using video. I agree that paying profesional developers might be expensive for a one time thing. But a DIY approach might be good enough since the investment could paid off for more than 1 porpouse. Not just developers, but product, events etc. Then the investment create better much greater return. > On 01/09/09 06:12, Sagar Shankar wrote: > > > Interesting points from Anvay. My two cents on this > > > > - We need videos. But do we need videos from individual users telling us > > how OO changed their lives? This where I differ from the suggestion of > > soliciting videos from users. I think the videos that we need should > focus > > on the use of OO by communities and enterprises in their day-to-day > work. I > > think a video where a CTO or a small business owner talks about how they > > have replaced Office with OO, how that has impacted their work and > > productivity, and how other people can get on board would be more > useful. > > For communities, it could be video documentaries on the use of OO in > > schools, in government offices and interacting with the users with the > focus > > being as above - replacement of Office, impact on work & productivity, > and > > how more people can use it > > - How do we give incentives for people to do this? Again, do we want > > users to do this for us? How many people can actually bring out a > > well-produced, good looking video. My experience seeing home videos is > that > > there is a reason people are certified cinematographers and editors :). > > Let's think of this differently. Let us ask our users to give us their > > stories or stories that they know about - wrt usage in business and > > communities. Let us shortlist the best and the most moving stories. Let > us > > then collect sponsor to get "professionals" to actually go out and shoot > > these videos. Are we in marketing or not? Then we do need spit and > polish on > > our materials. It might be corporate-ish but thats whats needed to gain > > credibility. Let us contrast the following > > - User video posted by Anvay > > http://www.youtube.com/watch?v=dury0VEJT3U > > - Corporate video on rural internet services > > > http://in.youtube.com/watch?v=aZ5QG65FKzk<http://www.youtube.com/watch?v=dury0VEJT3U> > > - Which one would you prefer seeing again, and which message would > > stick in your mind? > > > > Hope this fuels the discussion further > > > > Thanks, > > Sagar > > > > On Wed, Jan 7, 2009 at 4:54 AM, Anvay Lonkar <anvay.lon...@gmail.com> > wrote: > > > > > > > > > Hi, > > > First let me introduce myself. I am an Indian software engineer, working > in > > > Singapore. I have been scouting around OOo mailing list's for some time > > > looking for way's to contribute, and would like to share some thoughts > on > > > this video contest and more generally on promoting OOo via video's. > > > > > > 1. Do we need to promote OOo via medium like video's? > > > > > > Simple answer: Yes. > > > > > > As far as my perspective goes, the true reach of OOo right now is > amongst > > > the relatively "tech savvy" crowd. If we truly want OOo to reach wider > > > audience's we need to more and more mediums to reach them. Blog's, > > > pamphlets, banners etc are good - but nothing touches the human psyche > more > > > than audio-visual, especially the type of crowd we are targeting. > > > > > > Imagine if we had a repository of video's (mind you not tutorial's) > > > promoting OOo. Not only listing out the good things but comparing it to > > > other such licensed products out there (read MS Office). It would be so > > > easy > > > for a volunteer to pick up one or two of such video's and putting up his > > > case for OOo as a presentation at his office, university- or even at > home. > > > > > > 2. Importance of contest - > > > > > > It is very important that such video's are viewed as being presented by > > > peer's rather than as by an organization . > > > Take the example of this video : > > > http://www.youtube.com/watch?v=dury0VEJT3U > > > > > > Highly lacking in content, this video is still able to put a point > across > > > that the user was highly impressed by OOo ( we could ignore the last > part's > > > of the video though :) ) > > > > > > By enforcing the framework of a contest we can also ensure quality > levels. > > > > > > 3. Is it important to promote the contest amongst people who are not > very > > > familiar with OOo? > > > > > > Even though the thought of enticing new users with this contest is > > > tempting, > > > i feel the real target for this contest should be current users- who are > > > well aware of the strength's and weaknesses of OOo. The aim being > creation > > > of video promotion material. I am not sure how much we will be able to > > > attract new user's to OOo by asking them to make a video about it. > (Works > > > for Sony as they are trying to sell camera's :) ) > > > > > > > > > > > > > > > > > > > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: > dev-unsubscr...@marketing.openoffice.org > For additional commands, e-mail: > dev-h...@marketing.openoffice.org > > -- Alexandro Colorado OpenOffice.org Español IM: j...@jabber.org
