Interesting points from Anvay. My two cents on this
- We need videos. But do we need videos from individual users telling us
how OO changed their lives? This where I differ from the suggestion of
soliciting videos from users. I think the videos that we need should focus
on the use of OO by communities and enterprises in their day-to-day work. I
think a video where a CTO or a small business owner talks about how they
have replaced Office with OO, how that has impacted their work and
productivity, and how other people can get on board would be more useful.
For communities, it could be video documentaries on the use of OO in
schools, in government offices and interacting with the users with the focus
being as above - replacement of Office, impact on work & productivity, and
how more people can use it
- How do we give incentives for people to do this? Again, do we want
users to do this for us? How many people can actually bring out a
well-produced, good looking video. My experience seeing home videos is that
there is a reason people are certified cinematographers and editors :).
Let's think of this differently. Let us ask our users to give us their
stories or stories that they know about - wrt usage in business and
communities. Let us shortlist the best and the most moving stories. Let us
then collect sponsor to get "professionals" to actually go out and shoot
these videos. Are we in marketing or not? Then we do need spit and polish on
our materials. It might be corporate-ish but thats whats needed to gain
credibility. Let us contrast the following
- User video posted by Anvay
http://www.youtube.com/watch?v=dury0VEJT3U
- Corporate video on rural internet services
http://in.youtube.com/watch?v=aZ5QG65FKzk<http://www.youtube.com/watch?v=dury0VEJT3U>
- Which one would you prefer seeing again, and which message would
stick in your mind?
Hope this fuels the discussion further
Thanks,
Sagar
On Wed, Jan 7, 2009 at 4:54 AM, Anvay Lonkar <anvay.lon...@gmail.com> wrote:
> Hi,
> First let me introduce myself. I am an Indian software engineer, working in
> Singapore. I have been scouting around OOo mailing list's for some time
> looking for way's to contribute, and would like to share some thoughts on
> this video contest and more generally on promoting OOo via video's.
>
> 1. Do we need to promote OOo via medium like video's?
>
> Simple answer: Yes.
>
> As far as my perspective goes, the true reach of OOo right now is amongst
> the relatively "tech savvy" crowd. If we truly want OOo to reach wider
> audience's we need to more and more mediums to reach them. Blog's,
> pamphlets, banners etc are good - but nothing touches the human psyche more
> than audio-visual, especially the type of crowd we are targeting.
>
> Imagine if we had a repository of video's (mind you not tutorial's)
> promoting OOo. Not only listing out the good things but comparing it to
> other such licensed products out there (read MS Office). It would be so
> easy
> for a volunteer to pick up one or two of such video's and putting up his
> case for OOo as a presentation at his office, university- or even at home.
>
> 2. Importance of contest -
>
> It is very important that such video's are viewed as being presented by
> peer's rather than as by an organization .
> Take the example of this video :
> http://www.youtube.com/watch?v=dury0VEJT3U
>
> Highly lacking in content, this video is still able to put a point across
> that the user was highly impressed by OOo ( we could ignore the last part's
> of the video though :) )
>
> By enforcing the framework of a contest we can also ensure quality levels.
>
> 3. Is it important to promote the contest amongst people who are not very
> familiar with OOo?
>
> Even though the thought of enticing new users with this contest is
> tempting,
> i feel the real target for this contest should be current users- who are
> well aware of the strength's and weaknesses of OOo. The aim being creation
> of video promotion material. I am not sure how much we will be able to
> attract new user's to OOo by asking them to make a video about it. (Works
> for Sony as they are trying to sell camera's :) )
>
>
>
> On Tue, Jan 6, 2009 at 6:23 PM, Rosana Ardila Biela
> <rosana.ard...@sun.com>wrote:
>
> > Happy new Year to everybody!
> > Thank you for your answers, I will get into more detail now so we can
> > discuss the video contest idea.
> > I think the first thing to do is to find out how important such a contest
> > could be for OOo. Is there a real need for marketing material, like
> > promotional videos?
>
>
>
>
> > Could it be important to promote the contest itself among students and
> > artists who might not know well OOo? Is there any topic that deserves
> more
> > attention and promotion on OOo?
> > I think that making clear if and how important such a contest could be,
> can
> > help deciding what kind of efforts we should make. So let me know what
> you
> > think.
> > Regards,
> > Rosana
> >
> >
> > On 12/19/08 17:21, Alexandro Colorado wrote:
> >
> >> Awesome news, welcome Rossana.
> >>
> >> On Fri, Dec 19, 2008 at 10:15 AM, Rosana Ardila <rosana.ard...@sun.com>
> >> wrote:
> >>
> >>
> >>> Hello All,
> >>>
> >>> I wanted to introduce myself to the OpenOffice.org marketing project. I
> >>> will
> >>> be working at Sun until the end of April, also helping with the
> marketing
> >>> for OpenOffice.org. And I want to use the time to work with and in
> behalf
> >>> of
> >>> the OpenOffice.org community.
> >>>
> >>> I am very interested in Free and Open Source Software in general and
> have
> >>> been using OOo for years, recommending it to everybody. So I'm glad to
> >>> have
> >>> the opportunity now to do the same in a bigger channel.
> >>>
> >>> I have an idea I would like to share with you and put to discussion. I
> >>> thought it would be interesting to organize a video contest for OOo.
> >>> Short
> >>> videos (30 secs) would show what OOo and its community are, and why the
> >>> project is so special. Young artists, students and creative community
> >>>
> >>>
> >>
> >> That would be an awesome idea, I have been very interested in new
> >> media and more internet campaigns for many years. I hope we can pull
> >> something together. Right now our new media project OpenOffice.org TV
> >> is a bit stalle. Althought I will push the new OOoCon videos. It would
> >> be nice to have more "promotional" videos. We also had a OOo channel
> >> which needs much help visibility wise.
> >>
> >> If my current situation improve we will be producing original content
> for
> >> OOo.
> >>
> >>
> >>
> >>> members could create great material, from their different cultural
> >>> perspectives.That's just a very short description, I can send yo later
> >>> some
> >>> detailed information about a possible organization. Let me know your
> >>> thoughts on this.
> >>>
> >>>
> >>
> >> Please do.
> >>
> >>
> >>> I am looking forward to working with you and I hope I can give you a
> hand
> >>> here :)
> >>>
> >>> cheers,
> >>> Rosana.
> >>>
> >>>
> >>> --
> >>> Sun Microsystems GmbH Rosana Ardila Biela
> >>> Nagelsweg 55 StarOffice / OpenOffice.org
> >>> 20097 Hamburg Marketing Intern
> >>> Germany Phone: +49 (0)40 23 646 722
> >>> http://www.sun.de Fax: +49 (0)40 23 646 750
> >>> mailto:rosana.ard...@sun.com
> >>>
> >>> Sitz der Gesellschaft: Sun Microsystems GmbH, Sonnenallee 1, D-85551
> >>> Kirchheim-Heimstetten
> >>> Amtsgericht Muenchen: HRB 161028
> >>> Geschaeftsfuehrer: Thomas Schroeder, Wolfgang Engels, Dr. Roland Boemer
> >>> Vorsitzender des Aufsichtsrates: Martin Haering
> >>>
> >>>
> >>> ---------------------------------------------------------------------
> >>> To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
> >>> For additional commands, e-mail: dev-h...@marketing.openoffice.org
> >>>
> >>>
> >>>
> >>>
> >>
> >>
> >>
> >>
> >>
> >
> >
> > --
> > Sun Microsystems GmbH Rosana Ardila Biela
> > Nagelsweg 55 StarOffice / OpenOffice.org
> > 20097 Hamburg Marketing Intern
> > Germany Phone: +49 (0)40 23 646 722
> > http://www.sun.de Fax: +49 (0)40 23 646 750
> > mailto:rosana.ard...@sun.com
> >
> > Sitz der Gesellschaft: Sun Microsystems GmbH, Sonnenallee 1, D-85551
> > Kirchheim-Heimstetten
> > Amtsgericht Muenchen: HRB 161028
> > Geschaeftsfuehrer: Thomas Schroeder, Wolfgang Engels, Dr. Roland Boemer
> > Vorsitzender des Aufsichtsrates: Martin Haering
> >
> >
>
>
> --
> Anvay Lonkar
> +65 94659245
>
