About flyers, printing and promotional/show materials in general...
I strongly recommend (to my paying clients <smile>) that hard-copy
publication of documents for promotional distribution be kept to a critical
minimum for reasons of marketing effectiveness and responsible stewardship
of resources.
In this interest, there is only 1 printed document is produced in mass
quantity to hand out at a show. This can be either a flyer or a showcard
with outstanding graphic design (ie: curb appeal) that succinctly
communicates the features, advantages and benefits of the service/product
being promoted and clearly points the way to a website where comprehensive
information is easily found.
In light of the (excellent) idea Drew proposed ("I was thinking we could
offer the workstation/PCS as a public access kiosk for the attendees, say
for someone that needs to print a resume. For those that have the 'deer in
the headlights look' when they realize it's not MS we have a real live
person there to get them started.") and the extensive reference materials
that are avaialble, my suggestion would be to print several comprehensive
sets of all readily available documents and assemble these (in page
protectors) in a 3-ring binder. Make these binders available at the show
table and also make it possible for someone who wants a hard copy to print
it there at the booth... while at the same time pointing out that if they
will go to the website referenced on the showcard, all the documents in the
3-ring binder are readily available for download <smile>.
In addition, one of the things we *should* be thinking about and developing
(as immediately as possible) is a 'promotional calendar'. This is
accomplished by starting with the date of the event (in this case June
24-30, 2010 -- yes?) and backtracking to line-item what must be done by
when.
For example, we would want to aim for a 'media saturation campaign' during
the entire month of June. This means that we would have to get 'news
release' event announcements and promotional blurbs distributed to 'trade
publications' (and various others) by no later than April 15 as it takes a
minimum of 6 weeks lead time for such announcement to have the realistic
possiblity of making print.
And there are other things (like printing & shipping deadlines) that must be
considered and factored into an overall calendar/agenda of activities (which
I know at present I should be posting to a wiki somewhere, but confess I
simply get lost when wading my way through the OOo related webspace).
Which brings up another point I've been meaning to raise for a while... in
that it takes me something like a dozen clicks (and I have to somewhat know
where I am going) to get from the OOo homepage to the archive of our news
releases... and in terms of making things easy for reporters to access the
kind of infomation they need in order to convey accurate information about
us to their readers, our news release archive section should easily
accessible from just about every page of the whole OOo site <smile>.
And about banners... think how kewl it would be to 'print our own' (totally
awesome) banner(s) using OOo to do the design and then be able to say to
show attendees... 'see, look what can be easily done with OOo... and you can
do it too!!!'
Again, only my 3cents... Still, all validated by my personal/professional
experience in terms of 'what really works'. As always, thanks for
listening... ~Christine
----- Original Message -----
From: "Drew Jensen" <drewjensen.in...@gmail.com>
To: <dev@marketing.openoffice.org>
Sent: Friday, January 22, 2010 7:42 PM
Subject: Re: [marketing] American Library Association 2010 Annual Conference
Andy,
Sign - no. Joyce got a quote for a 3 ft banner today, but she hasn't
gotten that to me yet.
Flier - ah, tell you the truth I didn't really have to time to look that
over, I will do so this weekend OK.
Thanks
Drew
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