About flyers, printing and promotional/show materials in general...

I strongly recommend (to my paying clients <smile>) that hard-copy publication of documents for promotional distribution be kept to a critical minimum for reasons of marketing effectiveness and responsible stewardship of resources.

In this interest, there is only 1 printed document is produced in mass quantity to hand out at a show. This can be either a flyer or a showcard with outstanding graphic design (ie: curb appeal) that succinctly communicates the features, advantages and benefits of the service/product being promoted and clearly points the way to a website where comprehensive information is easily found.

In light of the (excellent) idea Drew proposed ("I was thinking we could offer the workstation/PCS as a public access kiosk for the attendees, say for someone that needs to print a resume. For those that have the 'deer in the headlights look' when they realize it's not MS we have a real live person there to get them started.") and the extensive reference materials that are avaialble, my suggestion would be to print several comprehensive sets of all readily available documents and assemble these (in page protectors) in a 3-ring binder. Make these binders available at the show table and also make it possible for someone who wants a hard copy to print it there at the booth... while at the same time pointing out that if they will go to the website referenced on the showcard, all the documents in the 3-ring binder are readily available for download <smile>.

In addition, one of the things we *should* be thinking about and developing (as immediately as possible) is a 'promotional calendar'. This is accomplished by starting with the date of the event (in this case June 24-30, 2010 -- yes?) and backtracking to line-item what must be done by when.

For example, we would want to aim for a 'media saturation campaign' during the entire month of June. This means that we would have to get 'news release' event announcements and promotional blurbs distributed to 'trade publications' (and various others) by no later than April 15 as it takes a minimum of 6 weeks lead time for such announcement to have the realistic possiblity of making print.

And there are other things (like printing & shipping deadlines) that must be considered and factored into an overall calendar/agenda of activities (which I know at present I should be posting to a wiki somewhere, but confess I simply get lost when wading my way through the OOo related webspace).

Which brings up another point I've been meaning to raise for a while... in that it takes me something like a dozen clicks (and I have to somewhat know where I am going) to get from the OOo homepage to the archive of our news releases... and in terms of making things easy for reporters to access the kind of infomation they need in order to convey accurate information about us to their readers, our news release archive section should easily accessible from just about every page of the whole OOo site <smile>.

And about banners... think how kewl it would be to 'print our own' (totally awesome) banner(s) using OOo to do the design and then be able to say to show attendees... 'see, look what can be easily done with OOo... and you can do it too!!!'

Again, only my 3cents... Still, all validated by my personal/professional experience in terms of 'what really works'. As always, thanks for listening... ~Christine

----- Original Message ----- From: "Drew Jensen" <drewjensen.in...@gmail.com>
To: <dev@marketing.openoffice.org>
Sent: Friday, January 22, 2010 7:42 PM
Subject: Re: [marketing] American Library Association 2010 Annual Conference


Andy,

Sign - no. Joyce got a quote for a 3 ft banner today, but she hasn't gotten that to me yet.

Flier - ah, tell you the truth I didn't really have to time to look that over, I will do so this weekend OK.

Thanks

Drew

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