Hi Christine, Christine Louise Beems wrote: > About flyers, printing and promotional/show materials in general... > > I strongly recommend (to my paying clients <smile>) that hard-copy > publication of documents for promotional distribution be kept to a > critical minimum for reasons of marketing effectiveness and responsible > stewardship of resources. > > In this interest, there is only 1 printed document is produced in mass > quantity to hand out at a show. This can be either a flyer or a showcard > with outstanding graphic design (ie: curb appeal) that succinctly > communicates the features, advantages and benefits of the > service/product being promoted and clearly points the way to a website > where comprehensive information is easily found.
I would like to see what you would do with http://opendocumentfellowship.com/libraries to get it on a "show card". The site has a ODT and PDF version of the flyer that we are talking about. > In addition, one of the things we *should* be thinking about and > developing (as immediately as possible) is a 'promotional calendar'. > This is accomplished by starting with the date of the event (in this > case June 24-30, 2010 -- yes?) and backtracking to line-item what must > be done by when. > > For example, we would want to aim for a 'media saturation campaign' > during the entire month of June. This means that we would have to get > 'news release' event announcements and promotional blurbs distributed to > 'trade publications' (and various others) by no later than April 15 as > it takes a minimum of 6 weeks lead time for such announcement to have > the realistic possiblity of making print. Do we have someone that will take this on? Russell has already posted a group of links that would be a good starting point for this. > Which brings up another point I've been meaning to raise for a while... > in that it takes me something like a dozen clicks (and I have to > somewhat know where I am going) to get from the OOo homepage to the > archive of our news releases... and in terms of making things easy for > reporters to access the kind of infomation they need in order to convey > accurate information about us to their readers, our news release archive > section should easily accessible from just about every page of the whole > OOo site <smile>. The link to the wiki has been posted here several time, http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010 . > And about banners... think how kewl it would be to 'print our own' > (totally awesome) banner(s) using OOo to do the design and then be able > to say to show attendees... 'see, look what can be easily done with > OOo... and you can do it too!!!' Where can I find information on printing banners in OpenOffice.org? This would be very useful in my current job. But I am worried that such a banner would not be professional looking. Thanks for your time. Andy --------------------------------------------------------------------- To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
