New colors https://copy.com/mewPAFa0GuQo and designer's answer:
Several blue variants to be considered. As well as several fonts.
I do not agree about the font - I like it very much, it is modern -
not all serifs are outdated.
The font is called Aleo, you can read some here
http://fontfabric.com/aleo-free-font/
2014-03-07 15:29 GMT+01:00 Andrew Carr <andrewlanec...@gmail.com>:
I have a tattoo already.
On Fri, Mar 7, 2014 at 6:49 AM, Matthew Panetta <matt...@panetta.id.au
wrote:
On 7 Mar 2014, at 10:46 pm, Dave Newton <davelnew...@gmail.com> wrote:
Honestly, if it comes down to it, I'm willing to throw some money at
99designs to get it done right.
Another issue I had was the really thin whitespace lines in the logo;
that
can make some printing a bit trickier.
Because we all want t-shirts and tattoos, right?
Right?
Anyone?
Sure, why not.
On Fri, Mar 7, 2014 at 6:42 AM, i...@flyingfischer.ch <
i...@flyingfischer.ch
wrote:
Voltaire and Oswald seem to be condensed fonts, while Alegreya Sans
SC
and
Alef and others aren't.
I always feel typography is a very difficult job and needs to be
seen in
the given case.
Maybe the graphic guy could make some suggestions, choosing the
appropriate kind of font for the situation?
Markus
Am 07.03.2014 12:08, schrieb Matthew Panetta:
I like Roboto and Inconsolata. Also found Voltaire and Oswald.
https://www.google.com/fonts#ReviewPlace:refine/Collection:
Alegreya+Sans+SC|Viga|Audiowide|Carrois+Gothic+SC|Alef|Roboto|Nobile|
Inconsolata|Voltaire|Oswald<
https://www.google.com/fonts#ReviewPlace:refine/Collection:Alegreya+Sans+SC%7CViga%7CAudiowide%7CCarrois+Gothic+SC%7CAlef%7CRoboto%7CNobile%7CInconsolata%7CVoltaire%7COswald
On 7 Mar 2014, at 6:05 pm, Lukasz Lenart <lukaszlen...@apache.org>
wrote:
Maybe some of these
https://www.google.com/fonts#ReviewPlace:refine/Collection:
Alegreya+Sans+SC|Flamenco|Cambo|Esteban|Audiowide|
Carrois+Gothic+SC|Alef|Prosto+One|Varela+Round|Roboto|Nobile|Inconsolata<
https://www.google.com/fonts#ReviewPlace:refine/Collection:Alegreya+Sans+SC%7CFlamenco%7CCambo%7CEsteban%7CAudiowide%7CCarrois+Gothic+SC%7CAlef%7CProsto+One%7CVarela+Round%7CRoboto%7CNobile%7CInconsolata
2014-03-07 7:47 GMT+01:00 Matthew Panetta <matt...@panetta.id.au>:
My thoughts exactly. Needs a different font.
On 07/03/2014 5:41 pm, "i...@flyingfischer.ch" <
i...@flyingfischer.ch>
wrote:
The Logo looks nice. Has a slight reference to the art work of
M.C.
Escher. Great work.
Blue is always nice ;-)
The typography however gives the whole logo a not too modern
touch,
because it uses letters with serifs. I wonder if this will match
nicely
with the serif free home page of struts 2?
Best regards
Markus Fischer
Am 07.03.2014 06:50, schrieb Lukasz Lenart:
Link if attachment is missing
https://copy.com/MXrnIYz8KajY
2014-03-07 0:01 GMT+01:00 Chris Pratt <thechrispr...@gmail.com
:
I must have missed it, I don't see anything??
(*Chris*)
On Thu, Mar 6, 2014 at 2:00 PM, Lukasz Lenart <
lukaszlen...@apache.org>
wrote:
Work continues, 3rd version of logo, wdyt? I think dark-blue
version
would be also nice.
2013-11-26 8:59 GMT+01:00 Lukasz Lenart <
lukaszlen...@apache.org
:
I have passed your comment to designer - anyway we have time
and
we
can always start over when the first logo won't be good
enough
;-)
Reagrds
--
Łukasz
+ 48 606 323 122 http://www.lenart.org.pl/
2013/11/24 Rene Gielen <rene.gie...@gmail.com>:
Am 20.11.13 14:52, schrieb Christian Grobmeier:
On 12 Nov 2013, at 16:51, Lukasz Lenart wrote:
2013/11/12 Cameron Morris <cmor...@part.net>:
I love the look of steampunk and rickety old bridges, but
I
think
it
sends
the wrong message for a project fighting the perception
of
being
old
and
legacy. I'd say the more modern looking the better. However,
some
of the
more modern bridges look so space age it might be hard to
tell
that
they
are bridges if they are made into a small icon. Perhaps some
of
these
might spark an idea: http://www.flickr.com/search/?
q=modern%20bridge
Hmm... you know everything new someday will be old anyway
;-)
I'd
rather say let's focus on having cool logo and not the
message
it
sends ;-)
+1 on the cool logo NOW instead of wasting more time.
Its always funny with us devs. We have a crap logo for
years.
Somebody shows up and contributes a fantastic logo
(compared
to
the
other one).
Suddenly all devs become designers and social media
communicators.
You are right with our out-of-style old logo, and that
things
should
change here. But why exactly are we in such a hurry? Going
too
long
with
an old logo does not mean that a new logo should replace the
old
one
as
soon as it is just "better". IMHO we would want to replace
it
with
something that satisfies us for years. It should be cool and
catchy
now
and in five years. "Fantastic compared to the other one" is
IMO
not
enough. Do we want old-time users to be surprised to find
better
logo
now, or do we want anyone stumbling over our site or a
Zeroturnaround
web frameworks survey to think "hey man, nice logo!"?
I'm not a social media designer, and for that reason I need
to
interact
with a designer. I need inspiration and suggestions to
formulate
in
turn
which directions to go for the next iteration. Since I'm
not a
designer,
I'm for sure too lame with my own cool logo proposal.
Over all the years I was involved with design tasks, I've
seen
design
emerge after some iterations in a process similar to what I
outlined
above. I have never ever experienced being given a first
proposal
that
makes it directly to production.
Personally I am super-happy that we have such a great
proposal.
And if we don't have another option (one of us devs IS a
designer AND
does some work)
we should definitely consider it.
I'm super happy with the work being done, and I like some
of
the ideas
incorporated in the first proposals. I like the fact that
someone
steps
up and is kind enough to donate work and creativity, and I
am
super
thankful for that - and, to be honest, it makes me bit shy
to
provide
too much criticism, especially since it is not my profession
the
actual
work is all about.
I went back and forth many times the last two weeks to think
and
re-think if I like the logo, how it might be seen, and what
well
founded
criticism I could give. In my review I tried to both
incorporate
what
I
as a non-professional know about design, as well as what I
as a
"professional design recipient" (read: consumer) feel when I
see
the
logo.
Some of my thoughts:
Most common to me seems a combination of a dedicated logo
icon
with a
clean writing for the brand, or just an elaborate writing
without
logo
icon. From time to time you see some font gimmickry to make
a
pure
writing recognizable. But I have failed so far to come up
with
a
example
for a iconified design building a writing and a font design.
Have a look at those two sites (scroll to bottom on both)
http://devoxx.be/#/sponsors
http://www.gopivotal.com/
There a good bunch of logos, both of companies and open
source
projects,
that look cool, clean and modern, yet timeless.
If you want to follow newest hipster logo trends,
http://gruntjs.com/
might be a source for inspiration. Nevertheless, this seems
to
be
not
so
much on the timeless side...
That said and reviewed many times during last week, I'm
more in
favor
for the combination of an icon symbol combined with with a
clean
and
modern typographic font for the brand name Struts.
Stepping back a bit when viewing the proposed designs, what
strikes me
most is that iconified graphic elements are used to
construct a
font.
How does this font look like? It does not seem to follow
all of
the
well
established rules for font design. If you color it
completely
black
from
the outline and reduce it to the font shape, it does not
look
like
very
"clean" typography, even a bit clunky. But besides (or even
more
than?)
graphical details and tasteful colouring, the shape makes
the
first
impression to a viewer. I doubt that it is a good idea to
bind
the
font
shape of a writing to iconified graphics as building
blocks, as
this
limits how elaborate the typographic shape itself will look
like.
Designing a font is a science by itself, you can find tons
of
information on the web. Just for some reading giving an
impression:
http://designshack.net/articles/typography/8-rules-
for-creating-effective-typography/
As for me, this breaks down to: I have tried to like it, but
-
as
proposed so far - I don't. This is my honest personal view.
And I
also
think it is a great starting point to go into design
iteration. It
teases me to think, it gives the inspiration someone like me
needs to
imagine and maybe phrase what he thinks the final logo (or a
next
step)
should look like.
Earlier in this discussion, Dave came up with an interesting
Google
search for an isolated logo icon to maybe be combined with a
clean
brand
writing:
https://www.google.com/search?q=steampunk+box+truss&safe=on&;
espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=
HjuCUq3NCYrnsATbvYLIBQ&ved=0CAkQ_AUoAQ&biw=1478&bih=1042#
es_sm=91&espv=210&q=box+truss&safe=off&tbm=isch
Those two for example could be excellent templates for an
iconified
logo
graphic:
http://www.google.com/imgres?safe=off&es_sm=91&espv=210&;
bih=1042&biw=1478&tbm=isch&tbnid=eQDpP6WpnMmoXM:&imgrefurl=
http://www.
germanlightproducts.com/products/16-inch-square-box-
truss-f44/&docid=
yGLxIpnpCserbM&imgurl=http://www.germanlightproducts.com/
wp-content/uploads/2013/01/F44Box_0.jpg&w=1024&h=768&ei=
zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:73,s:0,i:305&
iact=rc&page=3&tbnh=176&tbnw=236&start=67&ndsp=35&tx=155&ty=76
http://www.google.com/imgres?safe=off&es_sm=91&espv=210&;
bih=1042&biw=1478&tbm=isch&tbnid=rGzeKbh__BY3LM:&imgrefurl=
http://www.
brownswelding.com.au/truss500/&docid=-uk8Vty_qJyznM&imgurl=
http://www.brownswelding.com.au/truss500/images/500box6way.
jpg&w=200&h=200&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&
ved=1t:3588,r:78,s:0,i:320&iact=rc&page=3&tbnh=160&tbnw=
160&start=67&ndsp=35&tx=60&ty=50
Also a very reduced and iconified bridge could be interesting
for
a
logo
icon.
I suck badly at crafting graphics, but if time permits I'll
give
it a
try to express my thoughts in some graphical draft. But
basically
my
overall thoughts go into a direction like the Typesafe or
Hazelcast
logos.
As far as I understood it, this contribution is backed by
Lukasz
company. I am very grateful
for the huge effort they already put into this.
+1
Instead of discussing completely new approaches and ideas
which
might
lead to even more discussion,
we all should answer these two question:
1) Can you live with the proposal logo?
just me: actually no, but it's a great start :)
2) If yes, do you prefer the dark or the bright version?
My answer to 1) is YES!!!!
My answer to 2) I LOVE BOTH
Cheers
Christian
Regards
--
Łukasz
+ 48 606 323 122 http://www.lenart.org.pl/
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--
e: davelnew...@gmail.com
m: 908-380-8699
s: davelnewton_skype
t: @dave_newton <https://twitter.com/dave_newton>
b: Bucky Bits <http://buckybits.blogspot.com/>
g: davelnewton <https://github.com/davelnewton>
so: Dave Newton <http://stackoverflow.com/users/438992/dave-newton>
--
With Regards,
Andrew Carr
e. andrewlanec...@gmail.com
w. andrew.c...@openlogic.com
h. 4235255668
c. 4239489852
a. 101 Francis Drive, Greeneville, TN, 37743
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