On Jan 20, 2008, at 7:44 AM, dave malouf wrote:

> This is akin to saying that a graphic designer, needs to do the
> typesetting and the film production, which we all know except for a
> few major control freaks they don't.

To answer both questions from Dave and Mark, many graphic designers  
when getting trained in design school learned how to use a  
typesetting machine. Once they get established, they no longer need  
to do that. With the computer, they are now the typesetter as well  
for what's that worth.

With prototyping, at Involution, we have front-end developers doing  
the majority of the code for prototyping. This is because of all the  
issues of time and project schedules and how much clients are willing  
to pay. But the expectation is that our designers know how to both to  
understand what can and can't be done (the can't be done is often  
more important than the can be done) and to have the an appreciation  
of what it takes to make it happen so they can affect proper  
direction of the overall design. To be able to do either of those  
they need to understand how to prototype.

Don't mistake the practical constraints of having designers focus on  
the design so others do the prototyping from not having to have the  
skills to do so in the first place.

On Project Runway, those designers make their clothes. When it comes  
to working at a place like The Gap to make clothes, other people do.  
The point is that those designers know how to. Not that they have to  
do it all of the time.

> That's why design
> schools concentrate on fundamentals of line & form as foundational
> classes first and then teach process and methods afterwards. The
> latter is a variant or preference, but the former is required
> regardless of those variants.

I agree with this, so I'm not sure what the difference is between us.  
Our current design education in this field barely does the former and  
completely ignores that latter. Most people coming out of education  
programs have all sorts of great theory, but not many of them know  
how to build things with that theory. Don't you think that's a big  
problem?

-- 
Andrei Herasimchuk

Principal, Involution Studios
innovating the digital world

e. [EMAIL PROTECTED]
c. +1 408 306 6422


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