> On 5 Jan 2008, at 07:10, Peter Meyers wrote: >> In addition, I think it's very important to usability that we start >> to consider the entire life-cycle of the consumer, from the moment >> they sit down at the computer.
Over the last couple of years I've noticed an upward trend among usability test and ethnographical study participants to use Google rather than a particular site's navigation, e.g. instead of looking for Flight Times in the left hand nav of the Virgin Atlantic site, they prefer to Google "virgin atlantic flight times". This is similar to the increase in users using Google for navigating to popular sites rather than typing in the URL or using favourites/bookmarks as evidenced in the increase of search terms such as Facebook, MySpace etc. This behaviour relies on sites having accurate SEO and may indicate an increasing importance of SEO to provide an acceptable level of usability. Diarmad McNally Interaction Design Studio UK: +44 (0) 7808 297289 Irl: + 353 (0) 85 7888 085 > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
