I think one of the reasons people use Google as a shortcut to find things on other sites is that it drastically lowers the learning and memory costs. It's one technique that works the same across all sites, whether it's a shopping site like buy.com or a news site like cnn.com. Each site has a different (often radically different) way of sorting and presenting its information. From the user's point of view the choice is either to learn and try to remember each site's way of doing things - the varied IAs - or just learn one way and use it everywhere.
I think it's a completely rational and understandable decision for users to pick option #2. --Alan ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help